Hi, I’m Glenda, an award winning media, advertising and communications professional with extensive experience managing globally aligned and local clients across New Zealand, Australia, and APAC. I specialise in building media strategies grounded in customer insight, digital performance, omnichannel planning, and emerging AI-driven optimisation models. Throughout my career I’ve led agencies, managed multi-market teams, and directed multimillion-dollar client portfolios for brands including Amazon Music, L’Oréal, Cathay Pacific, Air New Zealand, MasterCard, Johnson & Johnson, Nestlé and American Express. I’m now seeking freelance strategic roles where I can apply my deep understanding of consumers, media, digital trends, AI shifts, and commercial brand strategy to help drive growth for brands and companies.…

Glenda Wynyard

Hi, I’m Glenda, an award winning media, advertising and communications professional with extensive experience managing globally aligned and local clients across New Zealand, Australia, and APAC. I specialise in building media strategies grounded in customer insight, digital performance, omnichannel planning, and emerging AI-driven optimisation models. Throughout my career I’ve led agencies, managed multi-market teams, and directed multimillion-dollar client portfolios for brands including Amazon Music, L’Oréal, Cathay Pacific, Air New Zealand, MasterCard, Johnson & Johnson, Nestlé and American Express. I’m now seeking freelance strategic roles where I can apply my deep understanding of consumers, media, digital trends, AI shifts, and commercial brand strategy to help drive growth for brands and companies.…

Available to hire

Hi, I’m Glenda, an award winning media, advertising and communications professional with extensive experience managing globally aligned and local clients across New Zealand, Australia, and APAC.

I specialise in building media strategies grounded in customer insight, digital performance, omnichannel planning, and emerging AI-driven optimisation models.

Throughout my career I’ve led agencies, managed multi-market teams, and directed multimillion-dollar client portfolios for brands including Amazon Music, L’Oréal, Cathay Pacific, Air New Zealand, MasterCard, Johnson & Johnson, Nestlé and American Express.

I’m now seeking freelance strategic roles where I can apply my deep understanding of consumers, media, digital trends, AI shifts, and commercial brand strategy to help drive growth for brands and companies.

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Language

English
Fluent
Māori
Beginner

Work Experience

Sales & Marketing Admin at Ray White Real Estate, Russell
September 1, 2025 - Present
Support sales team with client property viewing, signage and other sales requirements. Social media, advertising and marketing support.
Managing Director at Media Precinct / Chaos Group
March 1, 2012 - July 1, 2025
Led a multi-disciplinary media and communications group overseeing media strategy, insights, planning, buying and analytics. Built advanced digital and programmatic capabilities; guided clients through digital maturity roadmaps; oversaw commercial operations, revenue growth and client retention.
Freelance Strategist & BDM at Self-employed / Freelance (Australia)
January 1, 2010 - February 1, 2012
New business development, consumer and media insights specialist; advertising, events and media strategy; campaign conceptualisation for AU$15m portfolio.
Managing Director – New Zealand at TMC
January 1, 2005 - January 1, 2010
Provided leadership across media, creative, events and integrated communications; managed NZ$64m portfolio; directed cross-platform media planning and buying teams; developed insights-led strategies and digital adoption.
Managing Director – New Zealand & Australia at McCann WorldGroup
November 1, 1994 - December 1, 2004
Led agency growth, operations, staff development, client retention and new business; oversaw media innovation and early digital adoption across the region.

Education

Diploma in Business Studies at CP Business Academy
January 11, 2030 - November 29, 2025
Real Estate BSRV4601 (BSRV4602 due to commence January 2026) at Open Polytechnic (New Zealand)
January 11, 2030 - November 29, 2025
Te Reo Māori Level 1 at Te Papa
January 11, 2030 - November 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services
    paper Camilla Customer Insights
    Australian customer research for fashion brand Camilla as an example of my work. Provides an understanding of my approach to knowing the customer before developing bespoke client advertising, marketing and media strategies. I have worked with Camilla in Australia, USA, UK and Middle Eastern markets. Working extensively in technology, political, not-for-profit, fashion, health, retail and manufacturing sectors. pdf marketresearch customerinsights marketing research brandstrategy…
    uniE621 The rise of non-commercial media
    How can marketers adapt as user-pays models eliminate ad spots? Over the past few years the television industry has seen a revolution even more seismic than the advent of colour TV or video recorders. Traditional audiences for linear, broadcast TV have plummeted, with explosive growth in subscription streaming channels or CTV (connected TV). In this article, we discuss: Will audiences accept ads on streaming TV? Advertisers are hungry to reach streaming audiences because of precise targeting and real-time analytics Urgency to shift gears from ROAS to engaging, brand-driven content The future of traditional TV Developed for The Media Precinct, Sydney branding mediainsights trends marketing b2b consumerresearch customerinsights pdf…
    uniE621 How CSR agendas can boost your business
    CSR (Corporate Social Responsibility), or sustainable business practices, will only become more important. So how can brands implement an effective strategy and maximise its impact on their business? CSR can help build your business and differentiate you from your competitors The benefits of a good sustainability strategy are multifold; the dangers of a bad one can be extreme. Many organisations don't fully understand CSR or know how to get it right. There are various stages involved in creating CSR initiatives that count. An effective CSR strategy can absolutely leverage your brand – provided it’s done authentically. Created for The Media Precinct, Sydney branding customerinsights marketing CSR charitysector notforprofit consumerresearch b2b…
    paper Consumer Life Stages eBook
    Since Douglas Coupland's 1991 novel "Generation X", advertising became fixated on grouping consumers by the era they were born. From "baby boomers" to Millennials and Gen Alpha, people's birth year has dominated their advertising experience and how marketers interact with them. Introducing consumer life stages More recently, the industry is discovering more accurate and relevant ways to understand consumers of different ages and engage with them more effectively. Instead of generational groups, they've identified key life stages that influence someone's interests and buying behaviour. In this article, we examine these stages and discover the value of life-stage segmentation over generational. Developed for The Media Precinct, Sydney. customerinsights consumerresearch marketing advertising media consumertrends pdf…