Oversees full-cycle production for campaigns and live activations; leads cross-functional collaboration with creative teams and clients; manages budgets, bids, schedules, on-set operations including location scouting and logistics; mentors junior team members; ensures timely, high-quality delivery across advertising, digital, and experiential content.

Executive Producer at Somos Tomate & Vertical Issues

October 1, 2015 - June 1, 2022

Directed full-cycle production for campaigns and live activations, ensuring alignment with creative vision and brand identity. Served as primary liaison between agency teams, business units, and external vendors; managed budgets, cost estimates, bidding, and reconciliations. Created and managed detailed work-back schedules for campaigns and live events; oversaw on-set operations, location scouting, and logistics; mentored junior team members and facilitated cross-functional problem-solving to optimize performance.

Executive Producer at Colab Studios

August 20, 2022 - December 20, 2025

Led end-to-end production of integrated campaigns across advertising, digital, ecommerce, and experiential content, delivering results aligned with brand vision and objectives. Developed and presented creative proposals, including concepts, visual references, shot lists, and production guidelines for client approval. Directed pre-production planning: crew sourcing, location scouting, technical coordination, and vendor management. Oversaw on-set operations and post-production workflows, coordinating editors, VFX, sound, and color to ensure creative excellence and client satisfaction. Collaborated cross-functionally with directors, writers, and talent to translate concepts into compelling narratives and dynamic visuals. Facilitated brainstorming sessions and provided constructive feedback to optimize team performance and creative output.