Hello! I am Glenn Rico Hortelano Orat, a passionate and experienced graphic designer based in Cebu City, Philippines. With a strong background in advertising, branding, and marketing, I specialize in creating impactful designs for various media including books, corporate branding, and advertising campaigns. I enjoy leading creative teams and engaging in conceptualizing innovative advertising strategies that resonate with target markets. Over the years, I have honed my skills in both traditional and digital design tools such as Adobe Photoshop, Illustrator, and InDesign, alongside video editing software like Adobe After Effects. I take pride in my ability to collaborate closely with clients and stakeholders, adapting designs based on feedback to deliver high-quality results. Outside design, I am also skilled in freehand drawing and photography, which enriches my creative approach.…

Glenn Rico Hortelano Orat

Hello! I am Glenn Rico Hortelano Orat, a passionate and experienced graphic designer based in Cebu City, Philippines. With a strong background in advertising, branding, and marketing, I specialize in creating impactful designs for various media including books, corporate branding, and advertising campaigns. I enjoy leading creative teams and engaging in conceptualizing innovative advertising strategies that resonate with target markets. Over the years, I have honed my skills in both traditional and digital design tools such as Adobe Photoshop, Illustrator, and InDesign, alongside video editing software like Adobe After Effects. I take pride in my ability to collaborate closely with clients and stakeholders, adapting designs based on feedback to deliver high-quality results. Outside design, I am also skilled in freehand drawing and photography, which enriches my creative approach.…

Available to hire

Hello! I am Glenn Rico Hortelano Orat, a passionate and experienced graphic designer based in Cebu City, Philippines. With a strong background in advertising, branding, and marketing, I specialize in creating impactful designs for various media including books, corporate branding, and advertising campaigns. I enjoy leading creative teams and engaging in conceptualizing innovative advertising strategies that resonate with target markets.

Over the years, I have honed my skills in both traditional and digital design tools such as Adobe Photoshop, Illustrator, and InDesign, alongside video editing software like Adobe After Effects. I take pride in my ability to collaborate closely with clients and stakeholders, adapting designs based on feedback to deliver high-quality results. Outside design, I am also skilled in freehand drawing and photography, which enriches my creative approach.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Graphic Designer at Lexmark Research and Development
February 1, 2022 - Present
Responsible for conceptualizing advertising campaigns, product positioning, branding, focus group and market research, public and media relations, and leading creative teams. Develop production design and layout for brochures, magazines, banners, and commercials. Use Adobe Photoshop, Illustrator, InDesign, and After Effects for corporate and brand identity design, corporate video editing, infographics creation and ensure design adaptation based on feedback for various platforms. Consistently upskill through in-house training.
Graphic Designer at ServTech Global
April 30, 2020 - July 9, 2025
Endorsed for Sell Lease Properties Perth Australia. Duties included conceptualizing advertising campaigns, product positioning and branding, focus group and market research, public and media relations, creative team leadership, computer graphics using Adobe suite, corporate/brand identity, advertising collateral creation, and web GUI design. Employed various design elements like color, type, illustration, photography, and animation in projects. Left due to retrenchment caused by the Covid-19 pandemic.
Homebased Graphic Designer – Specializing on book design at Black Card Book Publishing, Division of Gerry Robert Enterprises Inc.
June 30, 2017 - July 9, 2025
Collaborated with art directors on designs, researched current book design trends, submitted rough drafts to clients for approval, made revisions, established clients’ vision, chose colors, images, textures, font styles and layout elements. Created electronic book designs using Adobe Creative Suite with a focus on color, typography, photography, animation, and print techniques. Worked freelance from 2017 to 2019 on book covers, interiors, catalogues, brochures, logos, and advertising materials.
Graphic Designer – Specializing on Book Designing at Author Solutions / Xlibris Inc.
May 30, 2012 - July 9, 2025
Established vision for clients’ book designs, selected appropriate visual elements including colors, images, textures, fonts, and layouts. Used software for electronic versions of book designs, collaborated with art directors, researched book design trends, submitted drafts for client approval, and made necessary revisions to finished designs.
Marketing and Advertising Officer / Creative Services Supervisor at Happy Potato Advertising Agency
May 30, 2011 - July 9, 2025
Managed and assisted in marketing and advertising projects, worked with clients analyzing product information and advertising needs, developed and implemented strategies, prepared sample design collaterals, coordinated product promotions, reviewed advertising contracts, handled project management from start to finish, managed budgets and timelines, and evaluated advertising effectiveness. Designed media and print products using software and hand-rendering.
Graphic Designer at Lexmark Research and Development
February 1, 2022 - Present
Responsible for conceptualizing advertising campaigns, product positioning and branding, conducting focus group and market research, and public and media relations. Led creative teams and created production designs and layouts for various materials including brochures, magazines, banners, and commercials. Utilized Adobe Photoshop, Illustrator, InDesign, and After Effects for corporate video editing and branding projects. Collaborated with copywriters and adapted designs based on client feedback. Ensured quality control before publication and participated in upskilling training to stay current with industry tools and trends.
Graphic Designer at ServTech Global
April 1, 2020 - August 20, 2025
Handled tasks involving conceptualizing advertising campaigns, product positioning and branding, focus group and market research, and media relations. Led creative teams and managed corporate/brand identity projects including logo and packaging design, print ads, advertising collaterals, and display materials. Also responsible for web GUI design and applying various print and layout techniques with a strong use of color, type, illustration, photography, and animation. Contributed to the marketing and branding strategies until retrenchment due to the COVID-19 pandemic.
Homebased Graphic Designer – Specializing on book design at Black Card Book Publishing Division of Gerry Robert Enterprises Inc.
June 1, 2017 - August 20, 2025
Collaborated with art directors to brainstorm and develop book designs researching current trends in book design. Submitted rough drafts for author approval and made revisions accordingly. Selected colors, images, textures, font styles, and layouts to establish client visions for books. Used Adobe Creative Suite to create electronic book versions and applied various illustration and print techniques.
Graphic Designer – Specializing on Book Designing at Author Solutions/ Xlibris Inc.
May 30, 2012 - August 20, 2025
Visualized and created book designs by selecting color schemes, images, textures, fonts, and layout arrangements. Created electronic versions of client book designs using computer software. Collaborated with art directors and researched current book design trends. Submitted drafts to authors for approval and made adjustments as needed.
Marketing and Advertising Officer / Creative Services Supervisor at Happy Potato Advertising Agency
May 30, 2011 - August 20, 2025
Managed advertising and marketing projects for clients, developing and monitoring advertising strategies and promotional plans. Analyzed product information and client needs to provide suitable marketing assistance. Coordinated with writers, graphic artists, sales, and advertising teams to execute advertising projects. Prepared design samples for management and client approval, and ensured projects were delivered on budget and on time. Served as client contact from project inception to completion, while evaluating project effectiveness for marketing and sales.

Education

Bachelor of Science in Industrial Engineering at University of San Carlos Technological Center
January 1, 1994 - December 31, 1998
Bachelor in Fine Arts – Advertising Major at University of San Carlos Technological Center
January 1, 1998 - December 31, 2003
Bachelor of Science in Industrial Engineering at University of San Carlos Technological Center
January 1, 1994 - January 1, 1998
Bachelor in Fine Arts – Advertising Major at University of San Carlos Technological Center
January 1, 1998 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Real Estate & Construction, Professional Services, Retail, Software & Internet

Skills

Experience Level