Available to hire
I am a lucid thinker, qualified educator, and strategic communicator with a proven track record in integrated marketing communications, business journalism, thought leadership programmes, employer brand, media spokesperson training, content localisation, and social media management.
I thrive on building strong employer brands, training media spokespeople, delivering multilingual content, and leading social and content strategies across APAC, LATAM, and EMEA. I value practical impact, mentorship, and cross-functional collaboration to translate complex communications challenges into clear, measurable programs.
Skills
Experience Level
Language
English
Fluent
Persian
Fluent
Work Experience
PR and Communications Lecturer at Azad University
August 1, 2025 - March 1, 2026Teach strategic PR and communications at MBA and postgraduate levels; lead diverse classrooms; mentor candidates; coordinate with faculty to ensure high-quality programme delivery; integrate industry-relevant PR practices, crisis communication, stakeholder engagement, and ethical communication; incorporate real-world case studies and emerging digital tools and AI.
Digital PR and Social Media Lead at Appian
August 1, 2021 - August 1, 2025Developed and managed thought leadership and employee advocacy programmes; produced in-house videos to position Appian as a trusted Private AI and process automation brand; created multilingual content (French, Spanish, Italian, German, Arabic, English, Dutch); launched LinkedIn Thought Leader ads; managed agencies and supplier relationships across APJ, LATAM, and EMEA; led crisis prevention and proactive brand positioning initiatives.
Management Consultant at Wise Marketing
September 1, 2010 - July 1, 2021Responsible for digital content and social media management for clients (e.g., Samsung, Sony, Social Media Week, Arkadin, Unilever); improved email open rate by 30%; increased social media followers by 80% for a mobile payment start-up.
Business Journalist at Multiple outlets, EMEA
November 1, 2011 - November 1, 2017Interviewed business executives and covered AI, public relations, social media, content marketing, and leadership topics in 100+ articles across leading international journals and outlets.
Digital Analyst at Sky
April 1, 2008 - August 1, 2010Responsible for reporting and analysis of Sky-owned websites; reduced reporting days from 7 to 2; developed Sky's first social media KPIs and reporting dashboard.
Education
Qualifications
Level 3 Award in Education and Training
January 1, 2020 - January 1, 2020MA in Integrated Marketing Communications
January 1, 2006 - January 1, 2008BA (Hons) in International Management
January 1, 2003 - January 1, 2006Google Certificate: Fundamentals of Digital Marketing
March 1, 2019 - April 7, 2026Introduction to Data Studio
May 1, 2019 - April 7, 2026Twitter Video Advertising Foundations
April 1, 2019 - April 7, 2026Twitter Video Advertising Campaign Basics
April 1, 2019 - April 7, 2026Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
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