I am a lucid thinker, qualified educator, and strategic communicator with a proven track record in integrated marketing communications, business journalism, thought leadership programmes, employer brand, media spokesperson training, content localisation, and social media management. I thrive on building strong employer brands, training media spokespeople, delivering multilingual content, and leading social and content strategies across APAC, LATAM, and EMEA. I value practical impact, mentorship, and cross-functional collaboration to translate complex communications challenges into clear, measurable programs.

I am a lucid thinker, qualified educator, and strategic communicator with a proven track record in integrated marketing communications, business journalism, thought leadership programmes, employer brand, media spokesperson training, content localisation, and social media management. I thrive on building strong employer brands, training media spokespeople, delivering multilingual content, and leading social and content strategies across APAC, LATAM, and EMEA. I value practical impact, mentorship, and cross-functional collaboration to translate complex communications challenges into clear, measurable programs.

Available to hire

I am a lucid thinker, qualified educator, and strategic communicator with a proven track record in integrated marketing communications, business journalism, thought leadership programmes, employer brand, media spokesperson training, content localisation, and social media management.

I thrive on building strong employer brands, training media spokespeople, delivering multilingual content, and leading social and content strategies across APAC, LATAM, and EMEA. I value practical impact, mentorship, and cross-functional collaboration to translate complex communications challenges into clear, measurable programs.

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Experience Level

Expert
Expert
Expert
Expert
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Language

English
Fluent
Persian
Fluent

Work Experience

PR and Communications Lecturer at Azad University
August 1, 2025 - March 1, 2026
Teach strategic PR and communications at MBA and postgraduate levels; lead diverse classrooms; mentor candidates; coordinate with faculty to ensure high-quality programme delivery; integrate industry-relevant PR practices, crisis communication, stakeholder engagement, and ethical communication; incorporate real-world case studies and emerging digital tools and AI.
Digital PR and Social Media Lead at Appian
August 1, 2021 - August 1, 2025
Developed and managed thought leadership and employee advocacy programmes; produced in-house videos to position Appian as a trusted Private AI and process automation brand; created multilingual content (French, Spanish, Italian, German, Arabic, English, Dutch); launched LinkedIn Thought Leader ads; managed agencies and supplier relationships across APJ, LATAM, and EMEA; led crisis prevention and proactive brand positioning initiatives.
Management Consultant at Wise Marketing
September 1, 2010 - July 1, 2021
Responsible for digital content and social media management for clients (e.g., Samsung, Sony, Social Media Week, Arkadin, Unilever); improved email open rate by 30%; increased social media followers by 80% for a mobile payment start-up.
Business Journalist at Multiple outlets, EMEA
November 1, 2011 - November 1, 2017
Interviewed business executives and covered AI, public relations, social media, content marketing, and leadership topics in 100+ articles across leading international journals and outlets.
Digital Analyst at Sky
April 1, 2008 - August 1, 2010
Responsible for reporting and analysis of Sky-owned websites; reduced reporting days from 7 to 2; developed Sky's first social media KPIs and reporting dashboard.

Education

Add your educational history here.

Qualifications

Level 3 Award in Education and Training
January 1, 2020 - January 1, 2020
MA in Integrated Marketing Communications
January 1, 2006 - January 1, 2008
BA (Hons) in International Management
January 1, 2003 - January 1, 2006
Google Certificate: Fundamentals of Digital Marketing
March 1, 2019 - April 7, 2026
Introduction to Data Studio
May 1, 2019 - April 7, 2026
Twitter Video Advertising Foundations
April 1, 2019 - April 7, 2026
Twitter Video Advertising Campaign Basics
April 1, 2019 - April 7, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet