I'm Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production. As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.…

Gloria Melfi

PRO

I'm Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production. As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.…

Available to hire

I’m Gloria Melfi, a seasoned art director and designer specializing in fashion, photography, illustration, and branding. I help brands translate ideas into compelling marketing visuals across print, editorial, and digital channels, from concept to production.

As a business owner and cross-disciplinary collaborator, I bring expertise in interior design, architectural drawing, storyboards, and styling to every project. I thrive on client partnerships, clear communication, and delivering design excellence that drives growth and brand resonance.

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Language

English
Fluent

Work Experience

Owner/General Manager at GLORIA MELFI DESIGNS
January 1, 2002 - Present
Provide art, graphic design, photo styling and creative consulting services to clients that include Taunton Press, Bloomingdales, Boardroom Inc., Swiss Army Brands, Army Aviation, Professional Marketing Services Inc., Florez Design Architectural Studios, Night Hawk Brewing Company and The Golf Digest Companies. Work in partnership with clients and companies that include marketing, advertising and creative teams to discuss product branding and imaging, linked to targeted demographics. Function as a solutions provider, linking creative consulting services to clients’ broader vision of market share and revenue growth. Build client-focused partnerships by sharing ownership/accountability for achievement of customer expectations. Handle design process from conception to installation. Create story boards and perspective illustrations/layouts.
Associate Art Director/Art Director at TAUNTON PRESS, THREADS MAGAZINE
February 1, 2008 - May 1, 2015
Designed and managed production of a national fashion and sewing publication; all core issues and all special interest publications. Oversaw artwork and photo shoots as well as illustrations, color work, artists and models. Styled product and fashion, scouted and secured photo locations. Managed production process from initial concept to cross-functional input, print/layout and publication preflight.
Art Director - Golf World Business, Tennis Buyer’s Guide Magazine at The Golf Digest Companies
September 1, 1991 - December 1, 2001
Oversaw all design, photography, illustrations and color work for a national trade publication. Supervised, coached and developed a high performance art staff and freelance artists. Coordinated all creative projects including scouting photo locations, hiring models, photographers and hair/makeup. Worked directly with advertising clients, sales and marketing teams to address clients’ needs. Facilitated discussions with internal creative teams to align objectives, trends and branding with business goals.
Art Director - Promotion Department, USTA Magazine at NYT COMPANY MAGAZINE GROUP
December 1, 1986 - September 1, 1991
Designed and created materials to support efforts for selling ad pages, books and video for three national magazines and two trade publications. Developed a professional and creative team with oversight for art direction and design for all national and regional pages of tennis and USTA Magazine.

Education

Bachelor of Fine Arts at Fairfield University
September 2, 1982 - May 15, 1986
Certificate in Interior Design at Fairfield University
September 3, 1999 - May 13, 2003
Certificate in Children’s Literature at Institute of Children’s Literature
January 11, 1996 - February 10, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Other
    paper Dajio Restaurant logo

    Design of a new logo for the Dajio restaurant/bar. Upscale dining establishment on a remote island.
    It highlights a tree on the premises and a pelican that is it’s mascot. It is elegant and cohesive and the colors give the feeling of the island.

    Dajio Logo 4A_embedded.psd