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I'm Gloria C. Velazquez, a data-driven email marketing specialist with 8+ years of experience building, executing, and optimizing high-performing campaigns and automated workflows.\n\nI excel at audience segmentation, copy optimization, and A/B testing, turning insights into action with HubSpot, Marketo, Mailchimp, GA4, and Power BI. I collaborate with design and content teams to deliver campaigns that drive engagement and brand loyalty.…I'm Gloria C. Velazquez, a data-driven email marketing specialist with 8+ years of experience building, executing, and optimizing high-performing campaigns and automated workflows.\n\nI excel at audience segmentation, copy optimization, and A/B testing, turning insights into action with HubSpot, Marketo, Mailchimp, GA4, and Power BI. I collaborate with design and content teams to deliver campaigns that drive engagement and brand loyalty.

Gloria C. Velazquez

Marketing Analyst, Marketing Strategist, Content Creator, +2

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I'm Gloria C. Velazquez, a data-driven email marketing specialist with 8+ years of experience building, executing, and optimizing high-performing campaigns and automated workflows.\n\nI excel at audience segmentation, copy optimization, and A/B testing, turning insights into action with HubSpot, Marketo, Mailchimp, GA4, and Power BI. I collaborate with design and content teams to deliver campaigns that drive engagement and brand loyalty.…I'm Gloria C. Velazquez, a data-driven email marketing specialist with 8+ years of experience building, executing, and optimizing high-performing campaigns and automated workflows.\n\nI excel at audience segmentation, copy optimization, and A/B testing, turning insights into action with HubSpot, Marketo, Mailchimp, GA4, and Power BI. I collaborate with design and content teams to deliver campaigns that drive engagement and brand loyalty.

Available to hire

I’m Gloria C. Velazquez, a data-driven email marketing specialist with 8+ years of experience building, executing, and optimizing high-performing campaigns and automated workflows.\n\nI excel at audience segmentation, copy optimization, and A/B testing, turning insights into action with HubSpot, Marketo, Mailchimp, GA4, and Power BI. I collaborate with design and content teams to deliver campaigns that drive engagement and brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Analyst at DealerCenter

August 1, 2025 - October 27, 2025

Planned, developed, and optimized automated email workflows for lead nurturing, product updates, and event follow-ups. Segmented contact lists for targeted messaging across verticals, improving open and click-through rates by 20%+. Implemented A/B testing for subject lines, content layout, and CTAs to boost engagement and conversions. Monitored KPIs (CTR, CVR, deliverability) through GA4, Power BI, and HubSpot dashboards. Ensured CAN-SPAM and GDPR compliance while maintaining clean, high-performing lists. Collaborated with content and creative teams to ensure consistency in tone, visuals, and campaign goals.

Social Media Manager at DealerCenter

August 1, 2021 - October 27, 2025

Coordinated email and social campaign alignment to create unified brand messaging. Wrote and proofed email content for promotional campaigns and customer communications. Analyzed engagement and campaign data to recommend optimizations for audience resonance.

Account Executive at DealerCenter

August 1, 2020 - October 27, 2025

Supported customer communication workflows and onboarding emails to increase retention and upsell opportunities. Provided user insights to inform email and messaging strategies.

Business Development Manager at AT&T

August 1, 2019 - October 27, 2025

Managed targeted customer outreach and email follow-up sequences for enterprise accounts. Tracked campaign metrics to inform messaging and engagement improvements.