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I’m a digital product and web design specialist with 15 years of experience across brand and corporate web, CX and eCommerce. I’ve worked in startups, agency-side, and client-side, leading projects ranging from highly crafted interactive websites to tokenised design systems for global brands. As a UI and web designer, I bring strong pixel-perfect layout skills, and having freelanced for a wide range of clients, I’m highly adaptable across deliverables and industries.…I’m a digital product and web design specialist with 15 years of experience across brand and corporate web, CX and eCommerce. I’ve worked in startups, agency-side, and client-side, leading projects ranging from highly crafted interactive websites to tokenised design systems for global brands. As a UI and web designer, I bring strong pixel-perfect layout skills, and having freelanced for a wide range of clients, I’m highly adaptable across deliverables and industries.

Tom goddard

UI Designer, Web Designer, Product Designer

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I’m a digital product and web design specialist with 15 years of experience across brand and corporate web, CX and eCommerce. I’ve worked in startups, agency-side, and client-side, leading projects ranging from highly crafted interactive websites to tokenised design systems for global brands. As a UI and web designer, I bring strong pixel-perfect layout skills, and having freelanced for a wide range of clients, I’m highly adaptable across deliverables and industries.…I’m a digital product and web design specialist with 15 years of experience across brand and corporate web, CX and eCommerce. I’ve worked in startups, agency-side, and client-side, leading projects ranging from highly crafted interactive websites to tokenised design systems for global brands. As a UI and web designer, I bring strong pixel-perfect layout skills, and having freelanced for a wide range of clients, I’m highly adaptable across deliverables and industries.

Available to hire

I’m a digital product and web design specialist with 15 years of experience across brand and corporate web, CX and eCommerce. I’ve worked in startups, agency-side, and client-side, leading projects ranging from highly crafted interactive websites to tokenised design systems for global brands. As a UI and web designer, I bring strong pixel-perfect layout skills, and having freelanced for a wide range of clients, I’m highly adaptable across deliverables and industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead UI Designer at RWE VML

January 1, 2019 - Present

Lead UI, web and design systems within the CX commerce team for clients including Coke, Harrods, DFS, Staysure Insurance, Vuse, Velo (vaping), Green King pubs, Stannah, and WPP's Open AI platform. Led creative direction for multiple client accounts, focusing on large-scale design systems. Designed and implemented tokenised design systems in Figma to ensure consistency across global markets. Collaborated with cross-functional teams to enhance brand initiatives and improve user engagement.

Contract Lead Web Designer at Radley Yeldar

January 1, 2024 - October 2, 2025

Conceptual web design and UI for clients including Nestle, Crown Estate, GSK, ASML, Tesco, Arcelor Mittal. Led the design and development of responsive web projects for various corporate clients, enhancing brand visibility. Established digital brand direction, ensuring alignment with client objectives. Delivered high quality pitch work for B2B and PLC brand websites.

Senior UI Designer at Wunderman Commerce

January 1, 2021 - October 2, 2025

Led the UI design direction for large-scale eCommerce customer experience resets and global campaigns. Collaborated with British American Tobacco's Vuse, Velo, and Glo brands to create bespoke interactive experiences as well as rebuilding their synced tokenised global design system. Developed global toolkits and guidelines for end markets, ensuring consistency across diverse regions. Enhanced user engagement and satisfaction, contributing to a significant uplift in brand visibility.

Senior Product Designer at Emaar

January 1, 2020 - Present

Helped design Emaar’s The Mall app, a fast-paced project post-COVID to transition customers from in-store to online app. Led the restructure and online direction of the Emaar Next recruitment website. Developed responsive designs for Emaar Properties and their loyalty program.

Senior Product Designer at Eight InRw

January 1, 2019 - Present

Working on a huge website re-design project with a luxury travel brand. The project requires expert responsive web and visual UI knowledge, design systems, onboarding, usability and a lot of UX consideration across both mobile and desktop user flows. The project requires excellent visual design with added UX consideration while working under strict timelines.

Senior Designer at M&C Saatchi London

April 1, 2016 - October 2, 2025

Senior Designer in the new business team on high-profile pitches, creating pitch books and design deliverables requiring fast-paced design and artwork skills.

Designer at Iris Worldwide

August 1, 2014 - October 2, 2025

Integrated agency designer working on Shell, Barclaycard, MINI, Dominos, Monarch, and others. Hybrid artworker and designer with experience across concept ideas to artwork, producing global toolkits with 50+ items and collaborating with art directors and creative teams.