Audio Guide For Pregnancy [2013-2014]

Göksenin GÖKSEL
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Produced for international FMCG giant Unilever (for the Yumoş brand) — the world’s first pregnancy guide in audio format. Using a radio documentary structure with real mothers and medical professionals, the project pioneered “audio wellness” content, a full decade before the genre’s mainstream emergence. Generated significant media coverage and audience engagement upon release at the time.