Hello! I'm Golnaz, a strategic communications and social media specialist with nearly two decades of experience spanning digital communications, social media strategy, media relations, corporate communications, journalism, brand advocacy, executive branding, and reputation management across New Zealand. I help leaders and organizations build trusted online narratives and enduring reputations through thoughtful strategy and authentic storytelling. As the founder of Authority PR, I design and lead high-impact campaigns for businesses, founders, executives, elite athletes, and public figures. I partner with clients to grow visibility, manage digital reputations, and craft content strategies that boost engagement, authority, and audience trust.

Golnaz Bassam-Tabar

Hello! I'm Golnaz, a strategic communications and social media specialist with nearly two decades of experience spanning digital communications, social media strategy, media relations, corporate communications, journalism, brand advocacy, executive branding, and reputation management across New Zealand. I help leaders and organizations build trusted online narratives and enduring reputations through thoughtful strategy and authentic storytelling. As the founder of Authority PR, I design and lead high-impact campaigns for businesses, founders, executives, elite athletes, and public figures. I partner with clients to grow visibility, manage digital reputations, and craft content strategies that boost engagement, authority, and audience trust.

Available to hire

Hello! I’m Golnaz, a strategic communications and social media specialist with nearly two decades of experience spanning digital communications, social media strategy, media relations, corporate communications, journalism, brand advocacy, executive branding, and reputation management across New Zealand. I help leaders and organizations build trusted online narratives and enduring reputations through thoughtful strategy and authentic storytelling.

As the founder of Authority PR, I design and lead high-impact campaigns for businesses, founders, executives, elite athletes, and public figures. I partner with clients to grow visibility, manage digital reputations, and craft content strategies that boost engagement, authority, and audience trust.

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Experience Level

Language

English
Fluent

Work Experience

Founder & Director at Authority PR
July 1, 2018 - Present
Founded and lead a boutique strategic communications and social media agency specialising in digital reputation management, executive branding, media relations, and high-profile communications strategy. Developed and managed strategic social media campaigns for businesses, executives, athletes, and public figures across Instagram, Facebook, LinkedIn, TikTok, and X. Built digital brand identities and managed online reputation strategies for high-profile clients and elite athletes. Led content strategy, digital storytelling, media engagement, and audience growth campaigns.
Founding Member & Trustee at Walk Without Fear Trust
July 1, 2024 - Present
Led strategic communications, social media growth, public engagement, and advocacy messaging for the charity. Worked alongside UFC athletes including Israel Adesanya, Carlos Ulberg, Kai Kara-France, and Navajo Stirling to help grow the organisation into an internationally recognised charity. Produced social media campaigns, digital storytelling initiatives, and audience engagement strategies across multiple platforms. Managed PR, online communications, and public-facing brand positioning.
Senior Publicist at Lily & Louis PR
December 1, 2016 - July 1, 2018
Managed PR, social media campaigns, influencer partnerships, and digital communications for leading New Zealand brands. Created engaging digital content strategies and audience-focused campaigns across multiple industries. Led influencer and ambassador engagement programmes and coordinated media events.
Senior Advocacy & Communications Advisor at Property Council New Zealand
September 1, 2013 - June 1, 2016
Led strategic communications, advocacy campaigns, stakeholder engagement, and digital communications initiatives. Managed media relations, social media communications, and online audience engagement strategies. Produced content supporting industry advocacy and member communications.
Freelance Journalist
May 1, 2013 - September 1, 2013
Produced news and feature content across print, broadcast, and online media platforms. Focused on audience engagement, digital storytelling, and multimedia content production.
Associate Producer at TVNZ – Q+A
April 1, 2012 - May 1, 2013
Supported content production, editorial coordination, and audience-focused storytelling for New Zealand’s flagship political current affairs programme.
Broadcast Journalist at SBS Australia
December 1, 2008 - March 1, 2012
Produced news content for television and digital audiences, covering general news and community stories.
Broadcast Journalist at MediaWorks New Zealand
January 1, 2006 - December 31, 2008
Worked as a journalist and producer delivering news and current affairs content for broadcast and online audiences.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization