I’m a results-driven Social Media Manager who helps education and immigration brands gain traction through AI-powered content, lead magnets, and data-driven strategies. I’ve led campaigns that increased follower growth by 60% and converted social engagement into qualified consultations across Instagram, Facebook, and LinkedIn. I excel at designing structured content calendars, running audience-targeted campaigns, and aligning messages with SEO goals to maximize reach and impact. I thrive in remote, cross-functional environments and am proficient with modern AI tools, analytics platforms, and workflows used by US-based teams. I collaborate with writers and editors to ensure social content aligns with SEO-optimized topics, strengthening brand credibility as a trusted source on German culture, migration pathways, and education opportunities.

Madumere Goodness

I’m a results-driven Social Media Manager who helps education and immigration brands gain traction through AI-powered content, lead magnets, and data-driven strategies. I’ve led campaigns that increased follower growth by 60% and converted social engagement into qualified consultations across Instagram, Facebook, and LinkedIn. I excel at designing structured content calendars, running audience-targeted campaigns, and aligning messages with SEO goals to maximize reach and impact. I thrive in remote, cross-functional environments and am proficient with modern AI tools, analytics platforms, and workflows used by US-based teams. I collaborate with writers and editors to ensure social content aligns with SEO-optimized topics, strengthening brand credibility as a trusted source on German culture, migration pathways, and education opportunities.

Available to hire

I’m a results-driven Social Media Manager who helps education and immigration brands gain traction through AI-powered content, lead magnets, and data-driven strategies. I’ve led campaigns that increased follower growth by 60% and converted social engagement into qualified consultations across Instagram, Facebook, and LinkedIn. I excel at designing structured content calendars, running audience-targeted campaigns, and aligning messages with SEO goals to maximize reach and impact.

I thrive in remote, cross-functional environments and am proficient with modern AI tools, analytics platforms, and workflows used by US-based teams. I collaborate with writers and editors to ensure social content aligns with SEO-optimized topics, strengthening brand credibility as a trusted source on German culture, migration pathways, and education opportunities.

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Language

French
Advanced
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Social Media Manager at HelloGerman
August 1, 2025 - Present
Own end-to-end management of HelloGerman’s Instagram, Facebook, and LinkedIn accounts to support brand awareness and lead acquisition. Designed and executed structured content calendars for consistent posting and campaign alignment. Leveraged AI tools (HeyGen, VEED.io) to produce promotional videos and educational lead magnets, increasing reach, saves, and profile visits. Drove a 60% increase in followers through targeted campaigns and trend-driven content. Converted social engagement into qualified leads by booking consultations via DMs, comments, and CTA-driven content. Monitored analytics dashboards to track reach, engagement, CTR, and lead conversions, adjusting strategies based on insights. Collaborated with writers/editors to align social content with SEO-optimized blog topics and broader content strategy. Strengthened HelloGerman’s online reputation as a trusted source for German culture, migration pathways, and education opportunities.

Education

Cross Cultural communication at Coursera
January 1, 2025 - January 26, 2026
Writing Principles Certificate at Udemy
January 1, 2024 - January 26, 2026
DELF B1 French Language Certification at Coursera
January 1, 2024 - January 26, 2026
B.A. in Modern European Languages (French and Spanish) at Nnamdi Azikiwe University
January 11, 2030 - January 1, 2021
Bachelor of Arts at Nnamdi Azikiwe University
January 11, 2030 - January 1, 2021
Certificate at Coursera - Cross Cultural Communication
January 1, 2025 - January 26, 2026
Certificate at Udemy - Writing Principles
January 1, 2024 - January 26, 2026
Certificate at DELF B1 French Language Certification
January 1, 2024 - January 26, 2026

Qualifications

Cross Cultural communication
January 1, 2025 - January 26, 2026
Writing Principles Certificate
January 1, 2024 - January 26, 2026
DELF B1 French Language Certification
January 1, 2024 - January 26, 2026
Cross Cultural Communication Certificate
January 1, 2025 - January 26, 2026
Writing Principles Certificate
January 1, 2024 - January 26, 2026
DELF B1 French Language Certification
January 1, 2024 - January 26, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Other