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I'm Gord Brown, a senior UX/UI designer and digital art director with a decade of experience leading innovative digital experiences that drive user engagement and revenue growth. I specialize in building scalable design systems, data-driven UX strategies, and high-performing product teams. Great design starts with understanding people and solving real-world problems through UX/UI. Outside of work, I'm a motorcycle rider, builder, photographer, and advocate for mental health and coaching.…I'm Gord Brown, a senior UX/UI designer and digital art director with a decade of experience leading innovative digital experiences that drive user engagement and revenue growth. I specialize in building scalable design systems, data-driven UX strategies, and high-performing product teams. Great design starts with understanding people and solving real-world problems through UX/UI. Outside of work, I'm a motorcycle rider, builder, photographer, and advocate for mental health and coaching.

Gord Brown

UX Designer, UI Designer, Product Designer, +4

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I'm Gord Brown, a senior UX/UI designer and digital art director with a decade of experience leading innovative digital experiences that drive user engagement and revenue growth. I specialize in building scalable design systems, data-driven UX strategies, and high-performing product teams. Great design starts with understanding people and solving real-world problems through UX/UI. Outside of work, I'm a motorcycle rider, builder, photographer, and advocate for mental health and coaching.…I'm Gord Brown, a senior UX/UI designer and digital art director with a decade of experience leading innovative digital experiences that drive user engagement and revenue growth. I specialize in building scalable design systems, data-driven UX strategies, and high-performing product teams. Great design starts with understanding people and solving real-world problems through UX/UI. Outside of work, I'm a motorcycle rider, builder, photographer, and advocate for mental health and coaching.

Available to hire

I’m Gord Brown, a senior UX/UI designer and digital art director with a decade of experience leading innovative digital experiences that drive user engagement and revenue growth. I specialize in building scalable design systems, data-driven UX strategies, and high-performing product teams.

Great design starts with understanding people and solving real-world problems through UX/UI. Outside of work, I’m a motorcycle rider, builder, photographer, and advocate for mental health and coaching.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Manager at Flair Airlines

July 1, 2023 - Present

Led the full redesign and implementation of a Digital Design System, enhancing brand consistency and user experience. Built and led a high-performing UX/UI team, fostering collaboration and innovation. Contributed to a 100% YoY revenue increase by optimizing the booking experience and implementing data-driven design improvements. Developed and launched email booking event-driven designs, significantly increasing conversions for bookings by $23.5M and ancillary revenue by $5.8M. Led the transition to Contentful CMS, collaborating with engineers to deliver a scalable, internally-managed website under tight deadlines. Enhanced user experience and ensured consistency across three primary booking platforms by fostering collaborative relationships and implementing streamlined processes.

Senior UX/UI Designer at MyFO

October 1, 2022 - July 31, 2023

Contributed to MyFO’s growth into a continuously award-winning FinTech startup, achieving 20% YoY growth in user adoption. Designed intuitive user flows and architectures, ensuring seamless interactions in compliance with financial industry standards. Conducted extensive user research and usability testing, gathering insights to enhance product engagement. Developed wireframes, prototypes, and high-fidelity mockups, prioritizing accessibility and usability. Partnered with developers and stakeholders to align business goals with user needs.

Senior UX/UI Designer at Power Shifter Digital

August 1, 2020 - August 31, 2022

Led cross-functional design collaboration, improving UX across multiple digital touchpoints. Conducted A/B testing and usability research, iterating on designs based on data-driven insights. Established comprehensive design systems and style guides, ensuring brand consistency. Facilitated design thinking workshops and stakeholder presentations to drive alignment. Recognized with Mobile Excellence Awards for multiple projects, including work for BC Women's Health Foundation.

Live Services UX/UI Designer at EA Games (FIFA)

September 1, 2013 - August 31, 2018

Helped a small team of Live Services increase revenue from $5M in the first year to over $1B in the last year by leveraging great UX, engaging competitions, deep community understanding, and strong relationships with influencers. Designed and optimized landing pages, in-game content, and promotional materials to enhance user engagement. Developed live content experiences for FIFA Ultimate Team, ensuring seamless in-game interactions. Led the UX/UI strategy for high-impact digital marketing campaigns across multiple platforms.

Freelance / UX/UI Designer + Digital Art Director

January 1, 2018 - Present

Delivered end-to-end digital projects for major clients, including Cossette, ICBC, BC Women’s Health Foundation, and RMHBC. Defined brand identity, UX/UI strategy, and interaction design, optimizing user experiences across digital platforms. Created high-performing eCommerce and digital marketing experiences that increased user engagement and conversions.

UX/UI Designer + Digital Art Director at Freelance

August 1, 2018 - Present

Delivered end-to-end digital projects for major clients, including Cossette, ICBC, BC Women's Health Foundation, and RMHBC. Defined brand identity, UX/UI strategy, and interaction design, optimizing user experiences across digital platforms. Created high-performing eCommerce and digital marketing experiences that increased user engagement and conversions.