Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Social Media Executive at QVC
January 1, 2016 - December 31, 2021Oversaw content creation, scheduling and performance analysis across beauty platforms. Developed and launched QVC Beauty social channels, growing to 100K followers within the first year. Produced creative assets, editorial copy and campaign content, working closely with brands and influencers. Built community engagement strategies and customer care framework. Delivered data-led insights to optimize performance and inform future campaigns. Drove integrated campaign performance by aligning social content with wider marketing and product launches.
Social Media Community Manager
January 1, 2023 - PresentBuilt Sky's tone of voice from the ground up; created platform-specific copy and community responses; supported wider team projects and campaign rollouts with PR, production and external studios; shot and edited content on-set, at junkets and premieres; managed content calendars; drove integrated campaign performance; monitored trend and audience insights to inform content creation and improve performance.
Education
Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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