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As a marketing professional, I specialize in crafting engaging and unique content that clearly conveys a brand's core values and messages to its target audience. With over five years of experience in marketing and public relations management, I have a strong track record of developing and implementing comprehensive marketing plans from start to finish.…

Grace Ki

Content Creator, Social Media Manager, Marketing Strategist, +2

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As a marketing professional, I specialize in crafting engaging and unique content that clearly conveys a brand's core values and messages to its target audience. With over five years of experience in marketing and public relations management, I have a strong track record of developing and implementing comprehensive marketing plans from start to finish.…

Available to hire

As a marketing professional, I specialize in crafting engaging and unique content that clearly conveys a brand’s core values and messages to its target audience.

With over five years of experience in marketing and public relations management, I have a strong track record of developing and implementing comprehensive marketing plans from start to finish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Korean

Intermediate

Work Experience

Marketing and Communications Specialist at Parkinson Society Southwestern Ontario

April 1, 2025 - Present

Planned and updated key marketing and communications materials, including fundraising brochures, posters, educational booklets, and informational one-pagers. Developed and presented annual campaign budgets to the Board of Directors, optimizing spend to maximize marketing effectiveness and reach. Planned and executed integrated marketing strategies for the Walk for Parkinson’s across 14 regions in Southwestern Ontario, generating $575,000+ in funds raised. Produced the bi-annual Parkinson’s Update newsletter, editing client submissions, educational content, and community stories for distribution to 3,400+ readers across Ontario. Managed and updated the organizational website, improving UX accessibility for users with visual and mobility disabilities and ensuring full AODA compliance.

Marketing and Communications Coordinator at St. Joseph’s Health Care

August 1, 2023 - August 1, 2024

Supported planning and execution of donor-related events, which successfully hosted 500+ people in attendance. Attained more than $40,000 in donations toward medical equipment by promoting the mission of the hospital and nurturing relationships with donors. Developed and executed a digital marketing campaign that resulted in a 20% increase in website traffic and improved user engagement. Reviewed social media campaign reach and coverage by monitoring engagement across platforms (Facebook, Twitter, LinkedIn, etc.). Created monthly and quarterly reports for the Marketing and Leadership teams to assess the performance of previously published content, including engagement and click-through rates.