I am Graciela Samiento, but you can call me Grace! I work as a graphic designer and illustrator for various exciting projects. My passion lies in creating visually appealing and meaningful designs that make a statement. I work hard to ensure each project reflects the client’s vision and speaks to their audience. Outside of my professional life, I enjoy exploring new trends in design and finding inspiration in everyday life. Whether it's through art or travel, I continually seek new experiences that inform my work and creativity.…

Graciela Samiento

I am Graciela Samiento, but you can call me Grace! I work as a graphic designer and illustrator for various exciting projects. My passion lies in creating visually appealing and meaningful designs that make a statement. I work hard to ensure each project reflects the client’s vision and speaks to their audience. Outside of my professional life, I enjoy exploring new trends in design and finding inspiration in everyday life. Whether it's through art or travel, I continually seek new experiences that inform my work and creativity.…

Available to hire

I am Graciela Samiento, but you can call me Grace! I work as a graphic designer and illustrator for various exciting projects. My passion lies in creating visually appealing and meaningful designs that make a statement. I work hard to ensure each project reflects the client’s vision and speaks to their audience. Outside of my professional life, I enjoy exploring new trends in design and finding inspiration in everyday life. Whether it’s through art or travel, I continually seek new experiences that inform my work and creativity.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer and Illustrator at McCann WorldGroup
January 1, 2016 - September 26, 2025
Graphic design and illustration for campaigns and brand assets, collaborating with creative teams to deliver visual concepts and final artwork.
Graphic Designer, Illustrator at Kick Ads
January 1, 2019 - September 26, 2025
Design, illustration and postproduction for advertising campaigns across multiple channels.
Graphic Designer at ECUÁQUIMICA - PikCenter
January 1, 2022 - September 26, 2025
Graphic Designer for ecommerce platforms, product visuals, branding and digital campaigns.
Graphic Designer, Content Creator, Illustrator at Freelance (McCann, Ogilvy, Editorial Babidibu Caféina)
December 31, 2020 - September 26, 2025
Freelance design, illustration and content creation for agency clients and editorial projects.
Illustrator, Graphic Designer at Central
January 1, 2025 - September 26, 2025
Illustration and graphic design services for client projects.
Graphic Designer and Illustrator at MCCANN WORLD GROUP
December 31, 2016 - September 26, 2025
Graphic design and illustration for advertising campaigns.
Designer, Illustrator, Postproduction at Kick Ads
December 31, 2019 - September 26, 2025
Design, illustration, and postproduction work for campaigns.
Freelance Graphic Designer, Content Creator, Illustrator at Freelance
December 31, 2020 - September 26, 2025
Freelance projects for McCann, Ogilvy, and editorial work.
Graphic Designer, Content Creator, Illustrator at Cafeina
December 31, 2020 - September 26, 2025
Graphic design, content creation, and illustration for brand Cafeina (2020).
Graphic Designer - Ecommerce at ECUAC UIM ICA (PIKCENTER)
December 31, 2022 - September 26, 2025
Graphic design for ecommerce assets and product visuals.
Illustrator and Graphic Designer at CENTRAL
December 31, 2025 - September 26, 2025
Illustration and graphic design for various clients.
Graphic Designer and Illustrator at MCCANN WORLD GROUP
January 1, 2016 - September 26, 2025
Graphic design and illustration work for campaigns across branding and advertising.
Designer and Illustrator at Kick Ads
January 1, 2019 - September 26, 2025
Design, illustration, and postproduction work.
Graphic Designer, Content Creator, Illustrator at Cafeina
January 1, 2020 - September 26, 2025
Graphic design, content creation, and illustration for brand materials.
Illustrator and Graphic Designer at Central
January 1, 2022 - September 26, 2025
Illustration and graphic design projects.
Freelance Graphic Designer and Illustrator at MCCANN, OGILVY - Editorial
December 31, 2024 - September 26, 2025
Editorial design and illustration on freelance basis.
Graphic Designer and Illustrator at Kick Ads
January 1, 2019 - September 26, 2025
Design, illustration, and postproduction work for campaigns.
Graphic Designer and Illustrator at MCCANN WORLD GROUP
January 1, 2016 - September 26, 2025
Graphic design and illustration services for advertising projects.
Graphic Designer - E-commerce at ECUQUIMICA (PIKCENTER)
January 1, 2022 - September 26, 2025
Graphic design for online commerce.
Illustration and Graphic Design at Central
January 1, 2022 - Present
Illustration and graphic design work.
Graphic Designer, Content Creator, Illustrator at Freelance (Clients include MCCANN, Ogilvy, Editorial)
January 1, 2020 - Present
Freelance design, content creation and illustration for multiple clients including MCCANN, Ogilvy and editorial projects.
Graphic Designer and Illustrator at MCCANN WORLD GROUP
January 1, 2016 - September 26, 2025
Designer, Illustrator, Postproduction at Kick Ads
January 1, 2019 - September 26, 2025
Graphic Designer - E-commerce at ECUQUIMICA - (PIKCENTER)
January 1, 2022 - September 26, 2025
Freelance Graphic Designer/Illustrator at Freelance
January 1, 2020 - September 26, 2025
Graphic Designer, Content Creator, Illustrator at Cafeina
January 1, 2020 - September 26, 2025
Illustration and Graphic Design at Central
January 1, 2025 - September 26, 2025
Graphic Designer at Macan World Group
January 1, 2016 - September 26, 2025
Worked on various design projects ranging from branding to digital graphics, collaborating with different teams to produce high-quality visual content.
Graphic Designer at Cafem
January 1, 2022 - September 26, 2025
Responsible for creating promotional materials and visual content for campaigns, enhancing the brand's presence and engagement with the audience.
Graphic Designer at Ecuadorian Communication (Pichincha)
January 1, 2022 - Present
Focused on visual communication solutions, creating graphics for various media platforms and improving overall design strategies.
Graphic Designer at MCNAIL WORLD GROUP
January 1, 2016 - Present
Worked on branding, advertising, and various design projects, creating visually appealing and effective marketing materials.
Photographer at Cafeni
January 1, 2021 - Present
Engaged in photography for social media content, helping to increase brand engagement through high-quality visuals.
Graphic Designer at Ecuador Minca (Pinceder)
January 1, 2021 - Present
Responsible for creating various graphic designs and promotional materials for the company, enhancing its visual identity.
Graphic Designer at McCann World Group
January 1, 2018 - Present
Worked on various branding projects and promotional materials, collaborating with teams to create innovative designs that met client needs.
Graphic Designer at Cafenia
January 1, 2017 - September 29, 2025
Involved in product design and branding initiatives, focusing on creating appealing visual content for marketing campaigns.

Education

Graphic Design at InfoGrafAIGAD (Institute of Digital Arts)
January 1, 2008 - January 1, 2011
Graphic Design at University Of Guayaquil
January 1, 2012 - January 1, 2013
Master in Illustrated Album at Scholl Iconi - España / Madrid
January 1, 2017 - January 1, 2018
Design, Illustration, Postproduction at Kick Ads
January 1, 2017 - January 1, 2019
Graphic Design and Illustration at McCann WorldGroup
January 1, 2015 - January 1, 2016
Illustration and Graphic Design at Central
January 1, 2022 - January 1, 2025
Diploma in Digital Arts at Institute of Digital Arts
January 1, 2008 - December 31, 2011
Bachelor's in Graphic Design at University of Guayaquil
January 1, 2012 - December 31, 2013
Master in Illustrated Album at Iconi School, Spain / Madrid
January 1, 2017 - December 31, 2018
Kick Ads Design, Illustration, Postproduction at Kick Ads
January 1, 2017 - December 31, 2019
Graphic Design and Illustration at MCCANN WORLD GROUP
January 1, 2015 - December 31, 2016
Graphic Designer - Ecommerce at ECUAQ UIM ICA (PIKCENTER)
January 1, 2021 - December 31, 2022
Illustration and Graphic Design at CENTRAL
January 1, 2022 - December 31, 2025
Program in Digital Arts at INFO GRAFAIG AD (Institute of Digital Arts)
January 1, 2008 - January 1, 2011
Graphic Design at University of Guayaquil
January 1, 2012 - January 1, 2013
Master in Illustrated Album at Iconi School - España / Madrid
January 1, 2017 - January 1, 2018
Central Illustration and Graphic Design at CENTRAL
January 1, 2022 - January 1, 2025
Certificate/Diploma in Digital Arts at Institute of Digital Arts
January 1, 2008 - January 1, 2011
Graphic Design at University of Guayaquil
January 1, 2012 - January 1, 2013
Master in Illustrated Album at Iconi School (Spain / Madrid)
January 1, 2017 - January 1, 2018
at Institute of Digital Arts (Info Graf AIGAD)
January 1, 2008 - January 1, 2011
Ing. Graphic Design at University Of Guayaquil
January 1, 2012 - January 1, 2013
Master in Illustrated Album at Iconi - España / Madrid
January 1, 2017 - January 1, 2019
Illustration and Graphic Design at Central
January 1, 2022 - January 1, 2025
Bachelor's degree in Graphic Design at IGAD Institute of Digital Arts
January 1, 2011 - January 1, 2017
Master in Illustrated Abilities at University of Guayaquil
January 1, 2017 - January 1, 2018
Bachelor's in Graphic Design at IGAD Institute of Digital Arts
January 1, 2012 - January 1, 2016
Master's in Fine Arts at Universidad de Albacete
January 1, 2017 - January 1, 2018
Bachelor of Graphic Design at University of Guayaquil
January 1, 2012 - January 1, 2016
Master in Graphic Design at Scholl Iconi - Spain
January 1, 2017 - January 1, 2018

Qualifications

Master in Illustrated Album
January 1, 2017 - December 31, 2018
Graphic Designer - Ecommerce Certification
January 1, 2021 - December 31, 2022

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other
    paper Creation of the Logo and Visual Identity

    Person who is as bent a nine bob note is dishonest. The reference comes from pre-decimalisation in UK (1971), when a ten shilling (bob) note was valid currency but no such note as nine shillings existed.

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    paper Welcome Kits: Tarjetas de crédito | Banco Guayaquil

    REQUEST
    Conceptualize and design welcome kits for Banco Guayaquil’s credit cards.

    CONTEXT
    Almost all credit cards offer more or less the same benefits.
    Therefore, they all also promise to be an emotional gateway to new experiences, limitless worlds, stories to tell, and unforgettable moments.

    CHALLENGE
    We chose to use a concept that had not yet been explored by the competition: the beginning.
    The beginning not only of receiving your credit card for the first time, but also of all the experiences and benefits you can access with it. It doesn’t matter if you’ve waited in a VIP lounge before or shopped online — with your Banco Guayaquil credit card, it’s only the beginning.

    IDEA
    We defined a master concept for Banco Guayaquil,
    which was then paired with an attributive combination (noun + adjective) to characterize the brand’s essence and the personality of each card. The result was:

    Mastercard: This is only the beginning of incredible days.

    Visa: This is only the beginning of a great adventure.

    American Express: This is only the beginning of unique experiences.

    EXECUTION
    We developed a supporting line and packaging for the credit cards with variations for each one.
    The outer faces were illustrated to tell a story and capture attention through the zoom technique — where each background element becomes the focal point of the next illustration — while the inner faces were designed to inform users about all the possible benefits.

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    paper Banco del Barrio

    In 2023, Banco del Barrio celebrated 15 years of being at the heart of neighborhoods across the country, with more than 18,000 service points nationwide.

    Challenge

    To celebrate Banco del Barrio’s 15th anniversary with a communication campaign that truly connects with people’s hearts—breaking away from the usual anniversary messages.

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    paper Women’s Day Campaign

    A digital program by women, for women on social media, covering various topics such as Financial Education, with a focus on putting equal opportunities first.

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