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I'm Graham — a freelance, multidisciplinary, user-centred designer based in the UK. I specialise in: - UX design - Service design - Content design - Copywriting My expertise is in designing accessible, user-led services that meet people's needs and help them achieve their goals. I design end-to-end digital services — from inception to completion — while balancing both user and business needs to deliver successful results. With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across both the public and private sectors in the UK. I have a comprehensive skill set that is wide-ranging and includes: - creating user-centred, end-to-end services for online and offline platforms - designing easy-to-read content in plain English that is understandable for all user groups - identifying, establishing and designing user flows, service maps and blueprints - developing user experiences enabling people to use products and services successfully - expertise in understanding complex services - creating prototype products to test with users…I'm Graham — a freelance, multidisciplinary, user-centred designer based in the UK. I specialise in: - UX design - Service design - Content design - Copywriting My expertise is in designing accessible, user-led services that meet people's needs and help them achieve their goals. I design end-to-end digital services — from inception to completion — while balancing both user and business needs to deliver successful results. With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across both the public and private sectors in the UK. I have a comprehensive skill set that is wide-ranging and includes: - creating user-centred, end-to-end services for online and offline platforms - designing easy-to-read content in plain English that is understandable for all user groups - identifying, establishing and designing user flows, service maps and blueprints - developing user experiences enabling people to use products and services successfully - expertise in understanding complex services - creating prototype products to test with users

GrahamBaird

UX Designer, Content Designer, Content Strategist, +6

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I'm Graham — a freelance, multidisciplinary, user-centred designer based in the UK. I specialise in: - UX design - Service design - Content design - Copywriting My expertise is in designing accessible, user-led services that meet people's needs and help them achieve their goals. I design end-to-end digital services — from inception to completion — while balancing both user and business needs to deliver successful results. With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across both the public and private sectors in the UK. I have a comprehensive skill set that is wide-ranging and includes: - creating user-centred, end-to-end services for online and offline platforms - designing easy-to-read content in plain English that is understandable for all user groups - identifying, establishing and designing user flows, service maps and blueprints - developing user experiences enabling people to use products and services successfully - expertise in understanding complex services - creating prototype products to test with users…I'm Graham — a freelance, multidisciplinary, user-centred designer based in the UK. I specialise in: - UX design - Service design - Content design - Copywriting My expertise is in designing accessible, user-led services that meet people's needs and help them achieve their goals. I design end-to-end digital services — from inception to completion — while balancing both user and business needs to deliver successful results. With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across both the public and private sectors in the UK. I have a comprehensive skill set that is wide-ranging and includes: - creating user-centred, end-to-end services for online and offline platforms - designing easy-to-read content in plain English that is understandable for all user groups - identifying, establishing and designing user flows, service maps and blueprints - developing user experiences enabling people to use products and services successfully - expertise in understanding complex services - creating prototype products to test with users

Available to hire

Glasgow, United Kingdom

I’m Graham — a freelance, multidisciplinary, user-centred designer based in the UK.

I specialise in:

UX design
Service design
Content design
Copywriting

My expertise is in designing accessible, user-led services that meet people’s needs and help them achieve their goals. I design end-to-end digital services — from inception to completion — while balancing both user and business needs to deliver successful results.

With 15 years of experience working on complex, high-stakes digital products spanning the complete design lifecycle, I have worked across both the public and private sectors in the UK.

I have a comprehensive skill set that is wide-ranging and includes:

creating user-centred, end-to-end services for online and offline platforms
designing easy-to-read content in plain English that is understandable for all user groups
identifying, establishing and designing user flows, service maps and blueprints
developing user experiences enabling people to use products and services successfully
expertise in understanding complex services
creating prototype products to test with users

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Content Designer at Ofgem

April 7, 2026 - August 18, 2026

Role profile: I was previously contracting with Ofgem – the energy regulator for Great Britain. In this role, I led the content design practice throughout the Discovery phase of the Fixed Price Certificates (FPC) project. My work in the programme aimed to simplify trading in the energy market for renewable generators to prevent market volatility. This work also helped protect industry confidence and supports efforts to reduce consumer household energy bills. Responsibilities in the role include: • collaborating with business stakeholders to identify project and content design requirements • conducting a content audit of all Ofgem-administered environmental and social schemes • undertaking a language and terminology deep dive across Ofgem resources • designing a long-term content strategy and roadmap • mapping how content is used across the agile digital resources and offline assets • using generative AI for process-led content work • working alongside the project Service Designer to build a picture of the service ecosystem and lifecycle • taking part in internal and external user research interviews and usability sessions Key achievements in the role include: • creating a content strategy to direct the project content deliverables throughout the project lifecycle • contributing towards the successful completion of the project Discovery phase • helping the continuing development of the new Ofgem style guide for use across the organisation

Senior Content Designer at Ministry of Justice | UK Government

June 2, 2025 - April 3, 2026

Role profile: I previously worked with the Incident Reporting team at HM Prison and Probation Service. I led the content design practice and made significant contributions to interaction and service design. My work centred on designing content for a new system to report incidents in prisons for the new Digital Prison Services (DPS). This was to improve the user experience and enable prison staff to provide enhanced data and insights. Phases of the agile project I worked in • Alpha; Private Beta; Public Beta Responsibilities in the role included: • translating complex guidance, legislation and policy information into plain English for service users • designing a long-term content strategy and roadmap • conducting a full content audit of the service • mapping the entire user journey, spanning over 20 different paths and over 400 individual screens • collaborating with legal and policy stakeholders • utilising generative AI for process-led content work

Content Designer at Social Security Scotland | Scottish Government

April 7, 2025 - May 23, 2025

Senior Content Designer at Ministry of Justice | UK Government

November 13, 2024 - March 28, 2025

Role profile: I previously worked with the Design Systems team at the MoJ. Here, I lead all content design work for a new feature – community-led contributions. My work encourages and facilitates users to contribute their own components and patterns. This work helps increase the speed of developing the design system. The result of this allows the design system to continue growing organically. This continues the increasing level of maturity in this resource. I work alongside both an Interaction Designer and a User Researcher to co-design this resource. As well as identify and confirm the design hypothesis.

Content Designer at Ofgem | UK Government

April 11, 2023 - November 8, 2024

Role profile: I previously worked with Ofgem – the energy regulator for Great Britain. While working here, I was the sole Content Designer in the Delivery & Schemes team. I was responsible for leading all content design work across the Great British Insulation Scheme (GBIS) and Local Authority Flexible Eligibility (LA Flex) projects. Both projects are part of Ofgem’s commitment to deliver vital energy efficiency upgrades throughout the United Kingdom. The scheme encourages users to adopt clean heat technologies.

Content Designer at Ministry Of Defence | UK Hydrographic Office

December 5, 2022 - April 7, 2023

Role profile: I worked with the UK Hydrographic Office (UKHO) with the Ministry Of Defence (MOD). Here, I was the sole Content Designer in this agency. I was responsible for leading all content design work across multi-disciplinary teams. This helped shape the products and services we were delivering for use within the global maritime sector. I was also tasked with highlighting the benefits of content design within the UKHO space and how it could help teams progress their work.

Senior Content Designer at Ministry of Justice | UK Government

February 8, 2021 - December 2, 2022

Role profile: I worked with the Criminal Injuries Compensation Authority (CICA) at the Ministry of Justice for under two years. In this role, I helped redesign the online CICA application form to be completed by people applying for compensation after they had been the victims of a crime in the UK. I also designed content for other online and offline user journeys. All content work was intended to enable the victims of crime in the United Kingdom to apply for compensation directly from the UK Government.

Senior Content Designer at Social Security Scotland | Scottish Government

September 16, 2019 - February 5, 2021

Role profile: I previously worked with the Social Security Scotland agency for the Scottish Government. Here, I operated within the cross-cutting delivery teams to develop content and strategies. This contributed to the continued devolution of £3 billion in social security benefits in Scotland.

Digital Site Builder at Three Mobile

November 19, 2018 - September 13, 2019

Role profile: I worked in the Technology and Operations scrum team for Three Mobile. My remit included driving website improvements and enhancing the user journey for Three customers online. As well as developing Three’s website. My work included working on projects from inception through to testing stages and full deployment to online users.

Marketing Intelligence Officer at University of Glasgow

October 8, 2018 - November 16, 2018

Role profile: In this role, I was responsible for conducting research into university programmes. I carried out a comparative analysis against other university programmes. I then recommended whether the University of Glasgow should introduce these programmes into its curriculum. I used tools such as the Complete University Guide and Google Analytics to produce real-time results.

Education

Bachelor of Science (BSc) Multimedia Technology at University of the West of Scotland

September 1, 2008 - May 29, 2009

3rd year degree.

Higher National Diploma (HND) Information and Communication Technology at City of Glasgow College

August 21, 2006 - June 6, 2008

2-year course to access 3rd year of BSc.