AYS is an established Yacht Service Agency in Panama and wanted to improve its visual identity to resonate more with its desired target audience: their old logo and web presence were not in line with the bespoke yachting clientele. After a full discovery session, they choose a more secure look that was more modern but still traditional enough to feel comfortable as a company and its staff. From there on, I designed their logo keeping their main brand attributes in mind. The website got a new information structure that was more understandable for its audience and easier to see what all their services include. After finishing logo and website, they received a full brand identity guideline manual so they can keep on building their brand touchpoints upon the designed identity.
- Brand Designer
- Graphic Designer
- Logo Designer
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