Full Re-Brand Identity Design for Yacht Service Agency

AYS is an established Yacht Service Agency in Panama and wanted to improve its visual identity to resonate more with its desired target audience: their old logo and web presence were not in line with the bespoke yachting clientele.

After a full discovery session, they choose a more secure look that was more modern but still traditional enough to feel comfortable as a company and its staff.

From there on, I designed their logo keeping their main brand attributes in mind.

The website got a new information structure that was more understandable for its audience and easier to see what all their services include.

After finishing logo and website, they received a full brand identity guideline manual so they can keep on building their brand touchpoints upon the designed identity.