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I’ve built a career on helping businesses find their voice and connect with the right audiences. I thrive on combining big-picture thinking with hands-on execution—whether shaping a brand’s direction, crafting compelling content or optimizing digital presence. Having worked across diverse industries, I bring fresh ideas and a strategic mindset to every project, always looking for ways to elevate a brand and make an impact. I lead with a balance of strategy and execution, guiding brands from concept to reality, mentoring junior creatives, and delivering work that connects with audiences and delivers measurable results.…I’ve built a career on helping businesses find their voice and connect with the right audiences. I thrive on combining big-picture thinking with hands-on execution—whether shaping a brand’s direction, crafting compelling content or optimizing digital presence. Having worked across diverse industries, I bring fresh ideas and a strategic mindset to every project, always looking for ways to elevate a brand and make an impact. I lead with a balance of strategy and execution, guiding brands from concept to reality, mentoring junior creatives, and delivering work that connects with audiences and delivers measurable results.

Graydon Pieterse

Creative Director, Brand Strategist, Content Creator, +3

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I’ve built a career on helping businesses find their voice and connect with the right audiences. I thrive on combining big-picture thinking with hands-on execution—whether shaping a brand’s direction, crafting compelling content or optimizing digital presence. Having worked across diverse industries, I bring fresh ideas and a strategic mindset to every project, always looking for ways to elevate a brand and make an impact. I lead with a balance of strategy and execution, guiding brands from concept to reality, mentoring junior creatives, and delivering work that connects with audiences and delivers measurable results.…I’ve built a career on helping businesses find their voice and connect with the right audiences. I thrive on combining big-picture thinking with hands-on execution—whether shaping a brand’s direction, crafting compelling content or optimizing digital presence. Having worked across diverse industries, I bring fresh ideas and a strategic mindset to every project, always looking for ways to elevate a brand and make an impact. I lead with a balance of strategy and execution, guiding brands from concept to reality, mentoring junior creatives, and delivering work that connects with audiences and delivers measurable results.

Available to hire

I’ve built a career on helping businesses find their voice and connect with the right audiences. I thrive on combining big-picture thinking with hands-on execution—whether shaping a brand’s direction, crafting compelling content or optimizing digital presence. Having worked across diverse industries, I bring fresh ideas and a strategic mindset to every project, always looking for ways to elevate a brand and make an impact.

I lead with a balance of strategy and execution, guiding brands from concept to reality, mentoring junior creatives, and delivering work that connects with audiences and delivers measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director & Brand Strategist at Brand Builders

September 1, 2019 - July 20, 2024

Led brand strategy and creative delivery across campaigns; shaped brand direction; produced content; mentored junior creatives; drove digital and traditional media campaigns.

Associate Creative Director at Independent / London Agencies (Freelance)

April 1, 2016 - December 31, 2016

Developed innovative media and content strategies; led activation concepts and pitches; worked with global clients including Kathmandu, Mindshare, and others.

Creative Director / Senior Creative at Independent / London Agencies

September 1, 2013 - July 31, 2016

Led end-to-end creative delivery; ideation, copywriting, art direction, design and video production; integrated AI tools to accelerate output.

Creative Lead at London Agencies (Freelance)

October 1, 2011 - September 1, 2013

Developed activation ideas and pitch work; led global campaigns across TV, digital, radio and events.

Videographer & Editor at St Moritz, Switzerland

December 1, 2009 - March 1, 2010

Filmed and edited daily highlight reels for Cresta Run; delivered same-day edits under challenging conditions.

Senior Creative / Art Director at Johannesburg, SA

March 1, 2009 - November 1, 2009

Contributed to MTN FIFA World Cup campaign; secured First National Bank as a major client; led multi-channel campaigns.