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Social media marketing professional with 6+ years of experience driving community growth, acquisition, and brand visibility across tech, crypto, and Web3 markets. Proven ability to manage $10K+/month social campaigns, build high-converting content pipelines, and lead cross-functional marketing initiatives across Africa and global markets. Skilled in content creation, strategy, AMAs, performance marketing, influencer partnerships, and product-led growth campaigns.…Social media marketing professional with 6+ years of experience driving community growth, acquisition, and brand visibility across tech, crypto, and Web3 markets. Proven ability to manage $10K+/month social campaigns, build high-converting content pipelines, and lead cross-functional marketing initiatives across Africa and global markets. Skilled in content creation, strategy, AMAs, performance marketing, influencer partnerships, and product-led growth campaigns.

Adiele Greatman

Growth Marketer, Marketing Strategist, Social Media Manager, +2

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Social media marketing professional with 6+ years of experience driving community growth, acquisition, and brand visibility across tech, crypto, and Web3 markets. Proven ability to manage $10K+/month social campaigns, build high-converting content pipelines, and lead cross-functional marketing initiatives across Africa and global markets. Skilled in content creation, strategy, AMAs, performance marketing, influencer partnerships, and product-led growth campaigns.…Social media marketing professional with 6+ years of experience driving community growth, acquisition, and brand visibility across tech, crypto, and Web3 markets. Proven ability to manage $10K+/month social campaigns, build high-converting content pipelines, and lead cross-functional marketing initiatives across Africa and global markets. Skilled in content creation, strategy, AMAs, performance marketing, influencer partnerships, and product-led growth campaigns.

Available to hire

Social media marketing professional with 6+ years of experience driving community growth, acquisition, and brand visibility across tech, crypto, and Web3 markets. Proven ability to manage $10K+/month social campaigns, build high-converting content pipelines, and lead cross-functional marketing initiatives across Africa and global markets. Skilled in content creation, strategy, AMAs, performance marketing, influencer partnerships, and product-led growth campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Growth Marketing Manager at MEXC

September 1, 2025 - Present

Grew Africa channel by 85% in 3 months, increased engagement by 36%, and generated 200K+ impressions on high-performing campaigns. Planned and executed virtual campaigns and community-driven offline events, revamping event-to-conversion rate by 15% in 4 months. Owned and scaled content-led acquisition strategy across SEO and distribution channels, growing regional organic traffic by 20–35% within 6 months. Led PR-driven growth initiatives across crypto, finance, and tech media, generating 50K–120K+ organic impressions per campaign and driving 10–18% uplift in branded search and direct traffic. Designed and executed GTM strategy for the MEXC Alpha product, contributing to a 30–45% increase in user sign-ups. Scaled content production by 2.5x using structured workflows and AI-assisted tools, reducing turnaround time by 23% while maintaining performance benchmarks.

Social & Content Strategy Lead at Binance Africa

December 1, 2021 - September 1, 2025

Grew Binance Africa’s social media community organically by 800K+ followers across Twitter (+300K), Instagram (+190K), Facebook (+130K), TikTok (+80K), and YouTube (+70K) within 24 months. Led weekly community engagement campaigns and AMA sessions, driving new followers and boosting active participation by 17% while maintaining a constant 3–5% WoW growth on Telegram. Oversaw performance of KOL content creator partnerships across 10+ markets, improving first-time trade conversions and expanding regional reach. Collaborated with product, content, and design teams to launch the Binance Alpha integrated social marketing campaign, driving a 15% uplift in Web3 wallet creation. Led SEO and backlink content strategy, producing 100+ optimized content assets contributing to 10% of local search traffic. Partnered with PR, product, and community teams to develop educational and narrative campaigns, generating over 13M+ total impressions.

Marketing Manager at Bekonta

November 1, 2020 - December 1, 2021

Owned end-to-end funnel marketing campaigns focused on user acquisition and conversion across organic channels, landing pages, and email. Increased organic traffic to key product pages by 110% by organizing weekly product-led AMAs and UGC social campaigns. Conducted technical SEO audit and implemented conversion-focused optimizations that reduced bounce rate and improved page load speed. Designed topic clusters and optimized internal link structure to improve funnel depth and product discovery. Analyzed visitor behavior and generated CRO insights shaping campaign cadence; supported CRM workflows by creating drip email content tailored to lead segments, improving engagement and sales-readiness.