I am an innovative and strategic marketing communications executive with a proven track record of building and leading successful agencies and delivering breakthrough campaigns for top-tier brands in CPG, retail, sports, spirits, and healthcare. I drive results through integrated advertising, digital solutions, content marketing, experiential/event marketing, promotions, and brand development. I have deep experience across the full marketing spectrum—from new product and character development to brand positioning and rebranding—for clients including General Mills, Nike, and other global leaders. Over the years I have co-founded and scaled agencies, led cross-functional teams, and partnered with clients to define KPIs and analytics frameworks that fuel data-driven decision-making and ongoing optimization of marketing programs.…

Marc Greengrass

PRO

I am an innovative and strategic marketing communications executive with a proven track record of building and leading successful agencies and delivering breakthrough campaigns for top-tier brands in CPG, retail, sports, spirits, and healthcare. I drive results through integrated advertising, digital solutions, content marketing, experiential/event marketing, promotions, and brand development. I have deep experience across the full marketing spectrum—from new product and character development to brand positioning and rebranding—for clients including General Mills, Nike, and other global leaders. Over the years I have co-founded and scaled agencies, led cross-functional teams, and partnered with clients to define KPIs and analytics frameworks that fuel data-driven decision-making and ongoing optimization of marketing programs.…

Available to hire

I am an innovative and strategic marketing communications executive with a proven track record of building and leading successful agencies and delivering breakthrough campaigns for top-tier brands in CPG, retail, sports, spirits, and healthcare. I drive results through integrated advertising, digital solutions, content marketing, experiential/event marketing, promotions, and brand development. I have deep experience across the full marketing spectrum—from new product and character development to brand positioning and rebranding—for clients including General Mills, Nike, and other global leaders.

Over the years I have co-founded and scaled agencies, led cross-functional teams, and partnered with clients to define KPIs and analytics frameworks that fuel data-driven decision-making and ongoing optimization of marketing programs.

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Language

English
Fluent

Work Experience

Chief Executive Officer at Onward Partners
March 1, 2023 - Present
Founded a marketing and advertising agency delivering big-agency strategy and creative execution to emerging and mid-sized brands. Focused on cost-effective, results-driven digital solutions including web and app development, digital advertising, and social media content creation and management.
Partner/CoO/Director of Client Services at Onward Partners
November 1, 2012 - March 1, 2023
Co-founded and scaled a dynamic 25-person marketing agency; created and led all agency operations including finance, IT, HR, and infrastructure; established systems to support long-term growth. Oversaw the Account Management department; acted as strategic and digital lead across key initiatives; managed client KPIs and analytics frameworks to drive data-driven decision-making and ongoing optimization of programs.
COO/Director of Client Services at Onward Partners
June 1, 1999 - October 1, 2012
Built and implemented core agency procedures, workflows, and operational systems to streamline efficiency and support sustainable growth. Led strategic development for high-profile accounts (Walmart, Foot Locker, Pillsbury); served as the agency’s strategic lead with expertise in youth psychology; coordinated cross-functional teams to deliver integrated marketing programs.
Sr. Account Manager at Onward Partners
June 1, 1996 - May 1, 1999
Managed high-profile CPG accounts including General Mills’ Cheerios and Betty Crocker Fruit Snacks, overseeing campaign strategy, execution, and client communications; acted as in-house youth marketing expert to authentically engage younger audiences.
Media Planner at N.W. Ayer
June 1, 1992 - May 1, 1996
Developed strategic, multi-channel media plans for major clients including AT&T and Procter & Gamble; conducted market and competitive analysis, produced weekly reports to inform campaign decisions; collaborated with account and creative teams to ensure media strategy alignment with broader goals.

Education

BBA with a double minor in Marketing & Psychology at University of Massachusetts Amherst, Isenberg School of Management
January 1, 1992 - January 1, 1998

Qualifications

Adjunct Marketing/Advertising Professor
January 11, 2030 - February 17, 2026
Board Member, Seton Hall Marketing Research & Insights Department
January 11, 2030 - February 17, 2026
Board Member, Communications Consultant & Marketing Volunteer
January 11, 2030 - February 17, 2026
Admissions Volunteer, University of Massachusetts, Amherst Alumni Admissions Volunteer
January 11, 2030 - February 17, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Healthcare, Professional Services, Software & Internet
    uniE621 Scouting America Jamboree
    When the local Patriots Path council of Scouting America was concerned they were not getting enough scouts signing up for their big summer Jamboree, they turned to me to create an advertising campaign that would live in print, social, digital and email marketing. I focused on what the scouts would get from the event, creating a sense of FOMO while playing up the need to act now to be part of the excitement.…
    uniE608 Statue of Liberty Story for good2grow
    good2grow wanted to create special content to celebrate America's 250th Anniversary. To bring this to live, I created special content in the form of video storybooks around famous US monuments like the Statue of Liberty and the Golden Gate Bridge.…
    uniE621 University of Delaware OCMP Tri Fold Flyer
    The challenge for this project was organizing the large amount of information into a proper sales story in a way that would be meaningful and engaging for parents of UD students and writing copy that would move them from consideration to signing their children up for OCMP. The flyer increased sign-ups by 18% over the previous year/previous flyer.…
    uniE621 Whiskey & Food Tasting Scouting America Fundraiser
    When Scouting America decided to do a Whiskey tasting and food pairing dinner as a fund raiser, I was challenged to develop a more premium look and feel to represent the event while still staying on brand for the Scouts.…