Available to hire
I am an innovative and strategic marketing communications executive with a proven track record of building and leading successful agencies and delivering breakthrough campaigns for top-tier brands in CPG, retail, sports, spirits, and healthcare. I drive results through integrated advertising, digital solutions, content marketing, experiential marketing, promotions, and brand development. I have deep experience across the full marketing spectrum—from new product and character development to brand positioning and rebranding—for clients including General Mills, Nike, and other global leaders.
Throughout my career I have led cross-functional teams to deliver measurable impact, defined KPIs and analytics frameworks, and cultivated strong client partnerships. I thrive on turning strategic vision into high-impact marketing programs that maximize ROI and elevate brand presence in competitive markets.
Skills
Experience Level
Language
English
Fluent
Work Experience
Chief Executive Officer at Onward Partners
March 1, 2023 - PresentFounded a marketing and advertising agency delivering big-agency strategy and creative execution to emerging and mid-sized brands. Focused on cost-effective, results-driven digital solutions including web and app development, digital advertising, and social media content creation and management.
Partner/CoO/Director of Client Services at Onward Partners
November 1, 2012 - March 1, 2023Co-founded and scaled a dynamic 25-person marketing agency; created and led all agency operations including finance, IT, HR, and infrastructure; established systems to support long-term growth. Oversaw the Account Management department; acted as strategic and digital lead across key initiatives; managed client KPIs and analytics frameworks to drive data-driven decision-making and ongoing optimization of programs.
COO/Director of Client Services at Onward Partners
June 1, 1999 - October 1, 2012Built and implemented core agency procedures, workflows, and operational systems to streamline efficiency and support sustainable growth. Led strategic development for high-profile accounts (Walmart, Foot Locker, Pillsbury); served as the agency’s strategic lead with expertise in youth psychology; coordinated cross-functional teams to deliver integrated marketing programs.
Sr. Account Manager at Onward Partners
June 1, 1996 - May 1, 1999Managed high-profile CPG accounts including General Mills’ Cheerios and Betty Crocker Fruit Snacks, overseeing campaign strategy, execution, and client communications; acted as in-house youth marketing expert to authentically engage younger audiences.
Media Planner at N.W. Ayer
June 1, 1992 - May 1, 1996Developed strategic, multi-channel media plans for major clients including AT&T and Procter & Gamble; conducted market and competitive analysis, produced weekly reports to inform campaign decisions; collaborated with account and creative teams to ensure media strategy alignment with broader goals.
Partner/COO/Director of Client Services
November 1, 2012 - March 1, 2023Co-founded and scaled a dynamic 25-person marketing agency, securing marquee clients such as Johnson & Johnson, William Grant & Sons, and Bazooka Candy Brands. Led all agency operations including finance, IT, HR, and infrastructure; established service protocols, onboarding, and training. Acted as strategic and digital lead across key initiatives, translating client goals into high-impact marketing solutions. Managed end-to-end accounts from strategy through execution, overseeing timelines and cross-functional teams across integrated campaigns (traditional, digital, apps, and content marketing). Partnered with clients to define KPIs and implemented analytics frameworks to drive data-driven optimization.
COO/DIRECTOR OF CLIENT SERVICES
June 1, 1999 - October 1, 2012Built and implemented core agency procedures and systems to streamline efficiency and enable sustainable growth. Led strategic development and day-to-day management for high-profile accounts including Walmart, Foot Locker, and Pillsbury. Served as the agency’s strategic lead with expertise in youth and family psychology, applying behavioral insights to craft resonant marketing campaigns. Coordinated cross-functional teams to deliver integrated programs with brand consistency and measurable impact across channels.
SR. ACCOUNT MANAGER
June 1, 1996 - May 1, 1999Managed high-profile CPG accounts including General Mills’ Cheerios and Betty Crocker Fruit Snacks, overseeing campaign strategy, execution, and client communications. Acted as in-house youth marketing expert, applying demographic insights to develop campaigns that authentically engaged younger audiences.
MEDIA PLANNER
June 1, 1992 - May 1, 1996Developed strategic multi-channel media plans for major clients including AT&T and Procter & Gamble, aligning media investments with brand objectives and target audience insights. Conducted in-depth market and competitive analysis, producing weekly reports that informed campaign decisions.
CHIEF EXECUTIVE OFFICER
March 1, 2023 - PresentFounded a marketing and advertising agency delivering big-agency strategy and creative execution to emerging and mid-sized brands. Focused on cost-effective, results-driven digital solutions including web and app development, digital advertising, and social media content creation and management.
Education
BBA with a double minor in Marketing & Psychology at University of Massachusetts Amherst, Isenberg School of Management
January 1, 1992 - January 1, 1998BBA with a double minor in Marketing & Psychology at University of Massachusetts Amherst, Isenberg School of Management
January 11, 2030 - April 17, 2026Qualifications
Adjunct Marketing/Advertising Professor
January 11, 2030 - February 17, 2026Board Member, Seton Hall Marketing Research & Insights Department
January 11, 2030 - February 17, 2026Board Member, Communications Consultant & Marketing Volunteer
January 11, 2030 - February 17, 2026Admissions Volunteer, University of Massachusetts, Amherst Alumni Admissions Volunteer
January 11, 2030 - February 17, 2026Adjunct Marketing/Advertising Professor
January 11, 2030 - April 17, 2026Board Member, Seton Hall Marketing Research & Insights Department
January 11, 2030 - April 17, 2026Board Member, Communications Consultant & Marketing Volunteer, Scouting America Patriots Path Council
January 11, 2030 - April 17, 2026Admissions Volunteer, University of Massachusetts, Amherst Alumni Admissions Volunteer
January 11, 2030 - April 17, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Healthcare, Professional Services, Software & Internet
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