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I’m a digital marketing professional with over 10 years of experience helping brands grow through a mix of strategy, creativity, and performance. I specialize in building data-driven campaigns that reach the right audiences and resonate with them. My approach blends analytical thinking with storytelling to turn insights into actions that drive measurable impact. I’m passionate about bridging strategy and execution to create digital experiences that matter. I enjoy turning complex data into clear, actionable plans and collaborating across teams to deliver results that matter to the business and the customer.…I’m a digital marketing professional with over 10 years of experience helping brands grow through a mix of strategy, creativity, and performance. I specialize in building data-driven campaigns that reach the right audiences and resonate with them. My approach blends analytical thinking with storytelling to turn insights into actions that drive measurable impact. I’m passionate about bridging strategy and execution to create digital experiences that matter. I enjoy turning complex data into clear, actionable plans and collaborating across teams to deliver results that matter to the business and the customer.

Greg Van Rillaer

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I’m a digital marketing professional with over 10 years of experience helping brands grow through a mix of strategy, creativity, and performance. I specialize in building data-driven campaigns that reach the right audiences and resonate with them. My approach blends analytical thinking with storytelling to turn insights into actions that drive measurable impact. I’m passionate about bridging strategy and execution to create digital experiences that matter. I enjoy turning complex data into clear, actionable plans and collaborating across teams to deliver results that matter to the business and the customer.…I’m a digital marketing professional with over 10 years of experience helping brands grow through a mix of strategy, creativity, and performance. I specialize in building data-driven campaigns that reach the right audiences and resonate with them. My approach blends analytical thinking with storytelling to turn insights into actions that drive measurable impact. I’m passionate about bridging strategy and execution to create digital experiences that matter. I enjoy turning complex data into clear, actionable plans and collaborating across teams to deliver results that matter to the business and the customer.

Available to hire

I’m a digital marketing professional with over 10 years of experience helping brands grow through a mix of strategy, creativity, and performance. I specialize in building data-driven campaigns that reach the right audiences and resonate with them. My approach blends analytical thinking with storytelling to turn insights into actions that drive measurable impact.

I’m passionate about bridging strategy and execution to create digital experiences that matter. I enjoy turning complex data into clear, actionable plans and collaborating across teams to deliver results that matter to the business and the customer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

E-commerce Medewerker at Krëfel

October 1, 2015 - April 1, 2018

Set up and optimized online cross-selling within the webshop via targeted adjustments in the PIM system. Led implementation of the Selligent CRM platform, building and optimizing marketing automation flows (welcome, abandoned cart, birthday, and reactivation) across multiple touchpoints. Built a foundation in Google Marketing Tools (Google Analytics and Google Ads) to analyze and optimize webshop performance.

Online Marketing Coördinator at vanHaren schoenen BV

April 1, 2018 - January 1, 2022

Managed and optimized webshops in Belgium and the Netherlands with a focus on CRO and A/B testing, plus optimization of the channel strategy. Implemented data-driven, incremental optimizations that increased conversion rate by ~30%. Led SEO content strategy and keyword ranking monitoring. Analyzed campaigns and overall webshop performance using Google Analytics 4 and internal reporting tools; regularly reported results to the Omnichannel Manager. Tools included ContentSquare and Dynamic Yield.

Consultant digitale marketing at Colruyt, ClearXperts/Colruyt, Halle

January 1, 2022 - September 1, 2022

Developed and optimized seasonal campaigns (BBQ and spring) with a focus on CRO and A/B testing. Decisions and optimizations were supported by insights from Adobe Analytics, working closely with marketing and e-commerce teams in a complex enterprise environment.

Digital Marketing Lead at eWings

October 1, 2022 - Present

Onboarded new clients and defined strategic roadmaps; oversaw digital marketing projects from intake through delivery. Responsible for end-to-end details, including SEO projects, CRO programs, and analytics for both B2B and B2C clients.