Orroway — Independent Concept

Independent AI-assisted concept study for Orroway, a fictional neighborhood cycling and local-mobility service. This is a portfolio demonstration, not commissioned client work; it represents no actual client, engagement or endorsement.

The identity uses an open-route symbol, custom lowercase vector lettering, and a forest, citron and oat palette. Original editable vector assets include light, dark and one-color logo versions, plus flat-vector storefront and service-van illustrations.

Created using an AI-assisted workflow with manual visual quality checks across the portfolio PNG, vector PDF and small-size exports. The logo geometry is original vector construction, with no stock imagery or logo templates. The working name and mark are not trademark-cleared; print and signage require supplier proofs.