Available to hire
I am a multi-disciplinary creator and strategist with a passion for turning bold ideas into scalable social campaigns. I lead creator partnerships, content strategy, and cross-channel execution across global markets.
My work blends brand storytelling with data-driven optimization, leading diverse teams and partner ecosystems to drive engagement, reach, and revenue for luxury brands and retailers.
Experience Level
Language
Irish
Fluent
English
Advanced
Work Experience
Head of Creator Partnerships at The Foto Collection (Luxury Hotel Group)
January 1, 2023 - PresentDevelop and execute global TikTok creator strategies; identify and establish partnerships, and collaborate with emerging creators to amplify brand presence and drive social growth across diverse markets. Lead cross-functional teams, provide agency guidance, and coordinate with internal stakeholders to align on messaging and brand voice across all digital channels.
Digital Marketing Executive – Global Social & Creator Strategy at The Foto Collection (Luxury Hotel Group)
January 1, 2020 - January 1, 2023Developed and executed social media campaigns targeting B2C and B2B audiences; managed marketing reports and stakeholder communications; collaborated with internal teams and external partners to optimize campaigns; led training on digital marketing best practices and content creation.
Customer Booking Coordinator at Premier Taxis Cork
June 1, 2018 - June 30, 2018Managed customer bookings and provided exceptional customer support; assisted with operational tasks and basic marketing collateral.
Education
MSc Marketing (2.1) at University College Cork
January 1, 2020 - January 1, 2021BA Sociology and Irish (2.1) at University College Cork
January 1, 2017 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet
Experience Level
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