Develop and execute global TikTok creator strategies; identify and establish partnerships, and collaborate with emerging creators to amplify brand presence and drive social growth across diverse markets. Lead cross-functional teams, provide agency guidance, and coordinate with internal stakeholders to align on messaging and brand voice across all digital channels.

Digital Marketing Executive – Global Social & Creator Strategy at The Foto Collection (Luxury Hotel Group)

January 1, 2020 - January 1, 2023

Developed and executed social media campaigns targeting B2C and B2B audiences; managed marketing reports and stakeholder communications; collaborated with internal teams and external partners to optimize campaigns; led training on digital marketing best practices and content creation.

Customer Booking Coordinator at Premier Taxis Cork

June 1, 2018 - June 30, 2018

Managed customer bookings and provided exceptional customer support; assisted with operational tasks and basic marketing collateral.

Call Operator and Social Media Executive at The Fota Collection

January 1, 2023 - Present

Currently manages social planning across 25+ digital channels for The Fota Collection properties (Fota Island Resort and The Kingsley Hotel). Uses performance insights, audience trends and commercial priorities to guide content decisions and maintain brand consistency. Project managed a brand-new website build. Regular weekly reporting on digital performance and cross-functional collaboration with internal stakeholders.

Marketing Specialist at ACE / University College Cork

January 1, 2021 - January 1, 2023

Accomplished daily social community management across multiple platforms, measured by sustained engagement and fast response times; replied to comments and direct messages, including positive and negative feedback, to maintain an active and professional brand presence. Achieved multi-channel content scheduling and publishing aligned with brand messaging. Cross-functional coordination with internal stakeholders to support wider commercial and recruitment objectives. Provided graphic design support for recruitment and brand campaigns, creating social assets and promotional content for digital and offline activity.

Marketing Specialist at Premier Taxis

January 1, 2017 - January 1, 2020

Created Facebook content and print campaigns to support local brand awareness and customer bookings. Managed website content updates through CMS, improving the customer experience through clearer content structure and more effective messaging. Built strong communication and service skills in a busy operational setting.