I am a multi-disciplinary creator and strategist with a passion for turning bold ideas into scalable social campaigns. I lead creator partnerships, content strategy, and cross-channel execution across global markets. My work blends brand storytelling with data-driven optimization, leading diverse teams and partner ecosystems to drive engagement, reach, and revenue for luxury brands and retailers.

Greg Sheehan

I am a multi-disciplinary creator and strategist with a passion for turning bold ideas into scalable social campaigns. I lead creator partnerships, content strategy, and cross-channel execution across global markets. My work blends brand storytelling with data-driven optimization, leading diverse teams and partner ecosystems to drive engagement, reach, and revenue for luxury brands and retailers.

Available to hire

I am a multi-disciplinary creator and strategist with a passion for turning bold ideas into scalable social campaigns. I lead creator partnerships, content strategy, and cross-channel execution across global markets.
My work blends brand storytelling with data-driven optimization, leading diverse teams and partner ecosystems to drive engagement, reach, and revenue for luxury brands and retailers.

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Experience Level

Expert
Expert
Intermediate

Language

Irish
Fluent
English
Advanced

Work Experience

Head of Creator Partnerships at The Foto Collection (Luxury Hotel Group)
January 1, 2023 - Present
Develop and execute global TikTok creator strategies; identify and establish partnerships, and collaborate with emerging creators to amplify brand presence and drive social growth across diverse markets. Lead cross-functional teams, provide agency guidance, and coordinate with internal stakeholders to align on messaging and brand voice across all digital channels.
Digital Marketing Executive – Global Social & Creator Strategy at The Foto Collection (Luxury Hotel Group)
January 1, 2020 - January 1, 2023
Developed and executed social media campaigns targeting B2C and B2B audiences; managed marketing reports and stakeholder communications; collaborated with internal teams and external partners to optimize campaigns; led training on digital marketing best practices and content creation.
Customer Booking Coordinator at Premier Taxis Cork
June 1, 2018 - June 30, 2018
Managed customer bookings and provided exceptional customer support; assisted with operational tasks and basic marketing collateral.

Education

MSc Marketing (2.1) at University College Cork
January 1, 2020 - January 1, 2021
BA Sociology and Irish (2.1) at University College Cork
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Software & Internet