Hi, I'm Siboegriffith Simiyu, a passionate digital marketer and content creator with experience in multimedia production and public relations. I thrive on developing creative and data-driven marketing campaigns that help brands grow and engage with their audiences effectively. Over the years, I have honed my skills in managing digital client accounts, creating compelling content, and fostering meaningful stakeholder relationships. I love staying on top of the latest trends in the digital marketing space and using my expertise to design and implement strategies that boost online visibility and drive business growth. Building long-term partnerships and continuously learning are key drivers in my professional journey.

Griffith Siboe

Hi, I'm Siboegriffith Simiyu, a passionate digital marketer and content creator with experience in multimedia production and public relations. I thrive on developing creative and data-driven marketing campaigns that help brands grow and engage with their audiences effectively. Over the years, I have honed my skills in managing digital client accounts, creating compelling content, and fostering meaningful stakeholder relationships. I love staying on top of the latest trends in the digital marketing space and using my expertise to design and implement strategies that boost online visibility and drive business growth. Building long-term partnerships and continuously learning are key drivers in my professional journey.

Available to hire

Hi, I’m Siboegriffith Simiyu, a passionate digital marketer and content creator with experience in multimedia production and public relations. I thrive on developing creative and data-driven marketing campaigns that help brands grow and engage with their audiences effectively. Over the years, I have honed my skills in managing digital client accounts, creating compelling content, and fostering meaningful stakeholder relationships.

I love staying on top of the latest trends in the digital marketing space and using my expertise to design and implement strategies that boost online visibility and drive business growth. Building long-term partnerships and continuously learning are key drivers in my professional journey.

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Language

English
Fluent

Work Experience

Digital Key Account Manager at ROLSS Africa Solutions LTD
March 1, 2024 - March 31, 2025
Determined client needs by conducting meetings and outlined their digital goals. Developed and implemented comprehensive digital strategies for assigned clients. Oversaw online presence and identified areas for improvement. Presented social media strategies and trainings. Analyzed campaign effectiveness using metrics such as customer conversion rates and cost-per-click. Maintained long-term client relationships and wrote detailed reports on campaign performance. Acted as a point of contact for digital management queries and kept updated with industry trends. Performed performance review and analysis to communicate results effectively and recommend improvements.
Digital Marketer at Smart Sales (K) Ltd
June 1, 2023 - January 31, 2024
Developed creative concepts to inspire engaging marketing campaigns and drive brand recognition. Conducted market research to uncover consumer requirements, habits, and trends to support data-driven decision-making. Designed and implemented a social media strategy aligned with business goals, improving online presence and customer engagement. Created compelling content to stimulate demand and contribute to business growth and revenue generation.
Content Specialist & Editor (Video Department) at Transcooper Limited
July 1, 2022 - May 31, 2023
Conducted research, proofread, and published news stories, increasing platform credibility. Analyzed readership and viewership data to develop content strategies, resulting in a 125% increase in user engagement. Ensured accurate grammar and syntax through fact-checking, enhancing the company's reputation. Managed social media accounts and websites to increase online visibility and audience reach. Monitored key performance indicators contributing to higher consumer engagement and business success.
Public Relations Officer at Kenya Revenue Authority
January 1, 2021 - December 31, 2021
Raised awareness on corruption, integrity, and ethics among staff and stakeholders, increasing conformity to policies. Prepared regular reports on sensitization activities, enhancing compliance. Evaluated stakeholder engagement program implementation and updated related databases, improving data recovery and business value of the department.
Multimedia Agent at Saig Communications Agency
November 1, 2014 - July 31, 2015
Filed social media and web stories daily and published weekly digital and print stories, boosting website traffic. Created, edited, and shared photos, videos, and live streams to elevate online presence. Managed photography and videography equipment to maximize operational hours and reduce costs. Collaborated in multimedia feature production, increasing online content by 60%. Built an interactive social media following of 5,000+, fostering a strong community.

Education

Bachelor of Arts at United States International University- Africa (USIU-A), Nairobi
January 1, 2017 - September 30, 2020
Kenya Certificate of Secondary Education at Kagumo High School
January 1, 2014 - November 30, 2014

Qualifications

Certificate in Advanced Graphic Design & Search Engine Optimization
December 1, 2023 - December 31, 2023
Certificate in Digital Freelance – Admin Support Work
November 1, 2023 - November 30, 2023
Distributed Sales Training
February 1, 2023 - February 28, 2023
International Computer Driving License
September 1, 2017 - September 30, 2017

Industry Experience

Media & Entertainment, Professional Services, Government, Consumer Goods, Software & Internet