Hi, I’m Griselda, a Brand Solutions Strategist/Social Media Executive with 4+ years of experience working in agency environments across entertainment, fashion, gaming, FMCG, and healthcare brands. Most of my work sits at the intersection of strategy and execution, shaping content and communication strategies, and translating ideas into campaigns that build both visibility and community. I’ve worked closely with creative, production, and client teams, managing everything from campaign rollouts and shoots to ongoing brand presence on social media. I’m currently exploring opportunities in the UAE where I can contribute to brand building, storytelling, and social media strategy in a hands-on way. I enjoy working on brands that value clarity, creativity, and consistency, where strategy is closely tied to real execution. I’ve attached my CV and portfolio for reference. I am available to join immediately and would be happy to connect if my experience aligns with what you’re looking for.

Griselda D'Souza

Hi, I’m Griselda, a Brand Solutions Strategist/Social Media Executive with 4+ years of experience working in agency environments across entertainment, fashion, gaming, FMCG, and healthcare brands. Most of my work sits at the intersection of strategy and execution, shaping content and communication strategies, and translating ideas into campaigns that build both visibility and community. I’ve worked closely with creative, production, and client teams, managing everything from campaign rollouts and shoots to ongoing brand presence on social media. I’m currently exploring opportunities in the UAE where I can contribute to brand building, storytelling, and social media strategy in a hands-on way. I enjoy working on brands that value clarity, creativity, and consistency, where strategy is closely tied to real execution. I’ve attached my CV and portfolio for reference. I am available to join immediately and would be happy to connect if my experience aligns with what you’re looking for.

Available to hire

Hi,

I’m Griselda, a Brand Solutions Strategist/Social Media Executive with 4+ years of experience working in agency environments across entertainment, fashion, gaming, FMCG, and healthcare brands.

Most of my work sits at the intersection of strategy and execution, shaping content and communication strategies, and translating ideas into campaigns that build both visibility and community. I’ve worked closely with creative, production, and client teams, managing everything from campaign rollouts and shoots to ongoing brand presence on social media.

I’m currently exploring opportunities in the UAE where I can contribute to brand building, storytelling, and social media strategy in a hands-on way. I enjoy working on brands that value clarity, creativity, and consistency, where strategy is closely tied to real execution.

I’ve attached my CV and portfolio for reference. I am available to join immediately and would be happy to connect if my experience aligns with what you’re looking for.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Senior Brand Solutions Strategist at Schbang
March 1, 2024 - December 31, 2025
Led end-to-end brand and social media strategy across clients; content planning and rhythm; influencer collaborations; brand positioning and platform management; campaign reporting and insights; audience growth and engagement optimization; client servicing; creative briefing and concept development; digital marketing campaigns; trend analysis; competitor analysis; brand storytelling.
Social Media Manager at Gypsy Moth LP
September 1, 2020 - September 1, 2022
Developed content and launch strategies for upcoming shows, supporting digital buzz and audience engagement during show launches; managed online presence and post-shoot content.
Communications Manager at Redesyn
August 1, 2019 - November 1, 2019
Developed fashion styling content for Instagram and other social channels; assisted in content planning for YouTube and Pinterest; coordinated with artists and production teams for photography shoots; supported website content planning and rollout; initiated brand collaborations; acted as client liaison; organized content planning and rollout; ongoing updates.

Education

Digital Marketing Course at Udemy
January 1, 2019 - January 1, 2019
Higher Secondary (HSC) at St. Andrews College, Mumbai
January 1, 2019 - January 1, 2019
Secondary School Certificate (SSC) at Carmelo of St. Joseph, Mumbai
January 1, 2016 - January 1, 2016
Bachelor of Arts in Sociology & Psychology at Unknown / Not specified
January 1, 2014 - January 1, 2014

Qualifications

Bachelor of Arts in Sociology & Psychology
January 11, 2030 - January 22, 2026
Higher Secondary Certificate (HSC)
January 11, 2030 - January 1, 2019
Secondary School Certificate (SSC)
January 11, 2030 - January 1, 2016
Digital Marketing Course
January 1, 2019 - January 1, 2019

Industry Experience

Media & Entertainment, Gaming, Retail, Healthcare, Education