Hi, I’m Tyeshia — a Digital Marketing Specialist with 6+ years of experience helping brands grow through affiliate marketing, social media, and content strategy. I’ve managed affiliate programs for global brands (health, beauty, lifestyle, and tech) and worked hands-on with social media for small businesses, taking Instagram and TikTok accounts from stagnant to growing communities. My superpower is blending data-driven strategy (KPIs, AOV, conversion rates) with creative storytelling that builds trust and gets results. Whether you need an affiliate program manager, social media strategist, or someone to optimize your digital campaigns, I’ll bring proven systems and creative energy to your project.

Hi, I’m Tyeshia — a Digital Marketing Specialist with 6+ years of experience helping brands grow through affiliate marketing, social media, and content strategy. I’ve managed affiliate programs for global brands (health, beauty, lifestyle, and tech) and worked hands-on with social media for small businesses, taking Instagram and TikTok accounts from stagnant to growing communities. My superpower is blending data-driven strategy (KPIs, AOV, conversion rates) with creative storytelling that builds trust and gets results. Whether you need an affiliate program manager, social media strategist, or someone to optimize your digital campaigns, I’ll bring proven systems and creative energy to your project.

Available to hire

Hi, I’m Tyeshia — a Digital Marketing Specialist with 6+ years of experience helping brands grow through affiliate marketing, social media, and content strategy.

I’ve managed affiliate programs for global brands (health, beauty, lifestyle, and tech) and worked hands-on with social media for small businesses, taking Instagram and TikTok accounts from stagnant to growing communities.

My superpower is blending data-driven strategy (KPIs, AOV, conversion rates) with creative storytelling that builds trust and gets results. Whether you need an affiliate program manager, social media strategist, or someone to optimize your digital campaigns, I’ll bring proven systems and creative energy to your project.

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Language

English
Fluent

Work Experience

Affiliate Partnerships Specialist at Silverbean
April 30, 2024 - June 2, 2025
Led client-facing meetings to develop affiliate marketing strategies for retail and tech clients; managed full-cycle lead generation by recruiting and activating top-tier affiliates and content creators, resulting in a 47% increase in sales; built and maintained relationships with brands, publishers, and agencies, ensuring seamless campaign integration; developed creative campaign strategies (e.g., Diabetes Awareness Month, Kennedy Center ticketing initiatives) to increase brand awareness and partner-driven revenue using data-driven marketing insights.
Social Media Manager - Freelance at Stapled Events
March 1, 2022 - May 2, 2023
Grew Instagram following from ~8K to ~12K in two months by delivering high-impact content aligned with audience preferences; published five pieces of original content weekly across Instagram and TikTok, boosting brand visibility and engagement; leveraged social analytics to optimize content strategy, increasing engagement rate and follower retention.
Platform Onboarding Specialist at AudienceX
November 1, 2021 - September 1, 2022
Led product demos and onboarding for SMB clients, focusing on marketing technology education and adoption; provided technical support for campaign tracking integrations and troubleshooting, ensuring seamless campaign setup and execution; supported business development by nurturing leads, conducting client meetings, and optimizing campaign performance across marketing channels, generating 2X ROAS within 60 days.
Affiliate Activation Associate at cleverbridge
May 1, 2018 - August 3, 2020
Drove business development by identifying and recruiting new B2B SaaS affiliates, resulting in a 60% increase in traffic and 45% growth in trial sign-ups; handled billing and finance operations, ensuring accurate commission payments and reconciling affiliate earnings; led creative brainstorming sessions with affiliates to co-develop high-converting landing pages and email promotions.
Media Planner at TMP Worldwide
January 4, 2016 - May 1, 2018
Managed multi-channel performance marketing campaigns to support retail hiring efforts, driving a 40% increase in job applications; conducted client meetings to present media plans & performance reports, providing creative recommendations to enhance employer branding and hiring outcomes; managed campaign budgets and collaborated with cross-functional teams to optimize campaign performance.
Media Planning Assistant at Starcom Mediavest
May 4, 2015 - September 8, 2015
Enhanced brand awareness and engagement by supporting data-driven media planning; contributed to a 25% increase in product sales through omnichannel execution; optimized campaign spend through data analysis and retargeting, increasing ad engagement by 40%.
Paid Search Marketing Trainee at Climb Hire
March 23, 2024 - June 20, 2024
Trained to earn Google Ads Search Certification and Meta Certified Digital Marketing Associate Certification within 4 months; contributed to a capstone project delivering paid search ads for a business; collaborated cross-functionally in a remote environment.

Education

Bachelor of Science at University of Illinois at Urbana Champaign
August 4, 2008 - May 7, 2012
Bachelor of Arts at University of Illinois at Urbana Champaign
August 4, 2008 - May 7, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Financial Services, Software & Internet, Media & Entertainment, Professional Services