My name is Joey Vulperhorst and I am a Growth Marketing Specialist with a strong focus on conversion optimization. I make the difference by being close to the entrepreneur, setting goals together and constantly adjusting based on data and identifying new opportunities. As an advertising specialist, I help ambitious entrepreneurs get the most out of their online campaigns. I work for a select number of clients and am currently responsible for > €30,000 per month in ad spend. This has resulted in significant conversion and revenue increases - either more leads or sales, a higher ROI or lower CAC.…

GrowthCompanions

5.0 (1 review)

My name is Joey Vulperhorst and I am a Growth Marketing Specialist with a strong focus on conversion optimization. I make the difference by being close to the entrepreneur, setting goals together and constantly adjusting based on data and identifying new opportunities. As an advertising specialist, I help ambitious entrepreneurs get the most out of their online campaigns. I work for a select number of clients and am currently responsible for > €30,000 per month in ad spend. This has resulted in significant conversion and revenue increases - either more leads or sales, a higher ROI or lower CAC.…

Available to hire

My name is Joey Vulperhorst and I am a Growth Marketing Specialist with a strong focus on conversion optimization. I make the difference by being close to the entrepreneur, setting goals together and constantly adjusting based on data and identifying new opportunities.

As an advertising specialist, I help ambitious entrepreneurs get the most out of their online campaigns. I work for a select number of clients and am currently responsible for > €30,000 per month in ad spend. This has resulted in significant conversion and revenue increases - either more leads or sales, a higher ROI or lower CAC.

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Language

Dutch
Fluent
English
Fluent
German
Intermediate

Work Experience

Add your work experience history here.

Education

Commercial Economics (marketing & sales management) at University of Amsterdam
September 1, 2024 - July 1, 2023
Business Administration at San Diego State University
January 10, 2022 - July 30, 2022

Qualifications

Growth Marketing Specialist
January 1, 2024 - July 1, 2024
This course provided a comprehensive overview of essential growth marketing principles, with a strong emphasis on data-driven strategies. I gained expertise in mastering tactics that leverage data to drive decision-making, leading to more effective marketing initiatives. A key component of the course was learning the intricacies of the experimentation process, allowing me to implement iterative tests to optimize growth efforts continuously.

Industry Experience

Software & Internet, Retail, Computers & Electronics, Wholesale & Distribution, Professional Services, Non-Profit Organization
    paper Caval.Digital | Account based marketing/lead generation

    The challenge was to develop and execute ​effective campaigns that would attract ​Marketing Qualified Leads (MQLs) and ​enhance customer retention, thereby ​contributing to the company’s growth.

    Approach:
    I managed multi-channel marketing campaigns, focusing on Search engine advertising (SEA) to ​generate marketing qualified leads (MQLs). By implementing automation tools, I nurtured leads ​through targeted email marketing and engaged prospects throughout the sales funnel.