I’m a hands-on ecommerce, digital marketing and growth specialist with 10+ years of experience creating and optimising multi-channel strategies for creative brands. With a design-led approach, I’ve worked across Shopify, Meta and Google advertising, SEO and content, email/CRM, and analytics. Consistent in translating performance data into clear next steps that drive revenue and long-term audience growth.
As a digital manager, ecommerce specialist and freelance strategist, I’ve delivered measurable results such as significantly increasing online revenue and strengthening customer journeys through website improvements and campaign-led storytelling. I also enjoy bringing campaigns to life by briefing and commissioning creative assets, directing content with a strong editorial eye, and coordinating end-to-end launches, from planning through reporting and optimisation.
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