I’m a hands-on ecommerce, digital marketing and growth specialist with 10+ years of experience creating and optimising multi-channel strategies for creative brands. With a design-led approach, I’ve worked across Shopify, Meta and Google advertising, SEO and content, email/CRM, and analytics. Consistent in translating performance data into clear next steps that drive revenue and long-term audience growth. As a digital manager, ecommerce specialist and freelance strategist, I’ve delivered measurable results such as significantly increasing online revenue and strengthening customer journeys through website improvements and campaign-led storytelling. I also enjoy bringing campaigns to life by briefing and commissioning creative assets, directing content with a strong editorial eye, and coordinating end-to-end launches, from planning through reporting and optimisation.…

Jennifer Ring

I’m a hands-on ecommerce, digital marketing and growth specialist with 10+ years of experience creating and optimising multi-channel strategies for creative brands. With a design-led approach, I’ve worked across Shopify, Meta and Google advertising, SEO and content, email/CRM, and analytics. Consistent in translating performance data into clear next steps that drive revenue and long-term audience growth. As a digital manager, ecommerce specialist and freelance strategist, I’ve delivered measurable results such as significantly increasing online revenue and strengthening customer journeys through website improvements and campaign-led storytelling. I also enjoy bringing campaigns to life by briefing and commissioning creative assets, directing content with a strong editorial eye, and coordinating end-to-end launches, from planning through reporting and optimisation.…

Available to hire

I’m a hands-on ecommerce, digital marketing and growth specialist with 10+ years of experience creating and optimising multi-channel strategies for creative brands. With a design-led approach, I’ve worked across Shopify, Meta and Google advertising, SEO and content, email/CRM, and analytics. Consistent in translating performance data into clear next steps that drive revenue and long-term audience growth.

As a digital manager, ecommerce specialist and freelance strategist, I’ve delivered measurable results such as significantly increasing online revenue and strengthening customer journeys through website improvements and campaign-led storytelling. I also enjoy bringing campaigns to life by briefing and commissioning creative assets, directing content with a strong editorial eye, and coordinating end-to-end launches, from planning through reporting and optimisation.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Freelance Digital Strategist and Marketer at Form & Trace
January 1, 2026 - Present
Develop digital campaigns, content, and growth strategies for creative businesses and international publications, specialising in design, visual arts and culture. Lead strategy from concept through execution, aligning audience and commercial goals with clear messaging and measurable digital outcomes.
Digital Manager at Aria
July 1, 2019 - June 30, 2026
Owned and delivered multi-channel digital marketing across Meta Ads, Google Ads/PPC, display, social, email, SEO and content for a contemporary design business representing 100+ designers and global brands. Managed campaign planning, budget allocation and optimisation; built audience-led campaigns based on seasonality, editorial themes, events and launches; and used GA4 and Looker Studio to evaluate acquisition, website performance and customer behaviour. Led a Shopify 2.0 redesign and migration to improve UX, navigation, SEO, multimedia and merchandising, and developed email/CRM strategy to drive engagement and conversion. Delivered performance results including a 180% increase in online revenue via Google Ads and Meta Ads, and created a multi-channel campaign and online booking system for the interior design service that contributed to a 30% increase in annual bespoke project revenue.
Content Manager at Case
January 1, 2019 - July 1, 2019
Ideated and implemented the content calendar, supporting web content design and art direction. Produced and coordinated seasonal photoshoots, wrote and edited editorial features, and managed social media and email marketing. Owned paid search strategy and budget, while performing data analysis and reporting. Mentored and directed an in-house graphic designer.
Founder at Nylon Sky
October 1, 2011 - September 30, 2018
Built an independent design brand producing accessories and grew a network of 40+ international stockists across Europe and the USA, including major museum and gallery shops. Directed design, brand development, content strategy and art direction; designed and manufactured 20+ seasonal jewellery collections. Managed social media and email marketing, growing an audience of 10k organically, and presented the brand at trade shows and design fairs while liaising with press.

Education

BA Hons Interdisciplinary Design at University of the West of England
January 11, 2030 - September 28, 2026
National Diploma in Foundation Studies, Art & Design at University of the West of England
January 11, 2030 - September 28, 2026
A Levels (Sociology, Fine Art, Textiles) at Downfield Sixth Form
January 11, 2030 - September 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services