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I am a passionate Email Marketing & Digital Strategy Specialist with a knack for transforming data-driven insights into engaging campaigns. My expertise lies in developing automated funnels that drive conversion and foster audience loyalty. I believe in the power of storytelling and persuasive copy—it’s what makes communication resonate. I enjoy collaborating with diverse brands and strategizing innovative ways to enhance their online presence. With a focus on measurable outcomes, I've helped startups and established businesses thrive in competitive landscapes. My journey has allowed me to work across various industries. Each project has deepened my understanding of consumer behavior and refined my skills, enabling me to craft campaigns that not only meet but exceed objectives.…I am a passionate Email Marketing & Digital Strategy Specialist with a knack for transforming data-driven insights into engaging campaigns. My expertise lies in developing automated funnels that drive conversion and foster audience loyalty. I believe in the power of storytelling and persuasive copy—it’s what makes communication resonate. I enjoy collaborating with diverse brands and strategizing innovative ways to enhance their online presence. With a focus on measurable outcomes, I've helped startups and established businesses thrive in competitive landscapes. My journey has allowed me to work across various industries. Each project has deepened my understanding of consumer behavior and refined my skills, enabling me to craft campaigns that not only meet but exceed objectives.

ADEWUMI SAMAD TOLASHE

Copywriter, Content Creator, Digital Marketer, +7

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I am a passionate Email Marketing & Digital Strategy Specialist with a knack for transforming data-driven insights into engaging campaigns. My expertise lies in developing automated funnels that drive conversion and foster audience loyalty. I believe in the power of storytelling and persuasive copy—it’s what makes communication resonate. I enjoy collaborating with diverse brands and strategizing innovative ways to enhance their online presence. With a focus on measurable outcomes, I've helped startups and established businesses thrive in competitive landscapes. My journey has allowed me to work across various industries. Each project has deepened my understanding of consumer behavior and refined my skills, enabling me to craft campaigns that not only meet but exceed objectives.…I am a passionate Email Marketing & Digital Strategy Specialist with a knack for transforming data-driven insights into engaging campaigns. My expertise lies in developing automated funnels that drive conversion and foster audience loyalty. I believe in the power of storytelling and persuasive copy—it’s what makes communication resonate. I enjoy collaborating with diverse brands and strategizing innovative ways to enhance their online presence. With a focus on measurable outcomes, I've helped startups and established businesses thrive in competitive landscapes. My journey has allowed me to work across various industries. Each project has deepened my understanding of consumer behavior and refined my skills, enabling me to craft campaigns that not only meet but exceed objectives.

Available to hire

I am a passionate Email Marketing & Digital Strategy Specialist with a knack for transforming data-driven insights into engaging campaigns. My expertise lies in developing automated funnels that drive conversion and foster audience loyalty. I believe in the power of storytelling and persuasive copy—it’s what makes communication resonate. I enjoy collaborating with diverse brands and strategizing innovative ways to enhance their online presence.

With a focus on measurable outcomes, I’ve helped startups and established businesses thrive in competitive landscapes. My journey has allowed me to work across various industries. Each project has deepened my understanding of consumer behavior and refined my skills, enabling me to craft campaigns that not only meet but exceed objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Email Marketing Strategist & Copywriter at Upwork & Independent Clients

January 1, 2020 - Present

Engineered and deployed automated Email Campaigns and Multi-Channel Marketing strategies that increased client conversion rates by up to 45%. Managed end-to-end Marketing Automation using Klaviyo and HubSpot, implementing advanced Audience Segmentation and behavior-triggered flows that boosted Customer Retention. Authored high-converting Copywriting for Landing Page Design and ads, lifting click-through rates by 30-55% for key Product Launch campaigns. Spearheaded B2B LinkedIn Marketing Campaigns and email outreach, tripling engagement (3.2x) within 90 days. Optimized campaign performance through relentless A/B Testing and Keyword Research, consistently achieving >30% open rates and 8-12% CTR.

Email Marketing Strategist & Copywriter at Freelance | Upwork & Independent Clients

January 1, 2020 - Present

Designed and executed automated email funnels (welcome, nurture, and re-engagement sequences) that increased conversion rates by up to 45% for clients in SaaS, healthcare, and product launches. Managed Mailchimp, Klaviyo, and ActiveCampaign automations with advanced segmentation, A/B testing, and behavior-triggered flows. Created high-performing landing page and ad copy that increased click-through rates by 30–55%. Built LinkedIn and email marketing strategies for B2B brands in France, Morocco, and the UK.

Content & Digital Marketing Consultant at Various SMEs & Startups

January 1, 2017 - January 1, 2020

Crafted brand stories and positioning for startups entering competitive markets. Managed content calendars and lead generation strategies across social, web, and email channels. Provided hands-on support in marketing automation, campaign design, and audience research. Trained small teams on content planning, analytics, and creative execution.