I'm a multidisciplinary designer crafting meaningful user experiences and bold visual identities. I have experience in branding, UX/UI, and web development, with a focus on accessibility, collaboration, and AI-assisted design tools. I'm skilled in prototyping, design systems, and leading projects from concept to delivery. I enjoy collaborating with stakeholders and turning ideas into accessible, delightful digital products.

Guadalu Taboada

I'm a multidisciplinary designer crafting meaningful user experiences and bold visual identities. I have experience in branding, UX/UI, and web development, with a focus on accessibility, collaboration, and AI-assisted design tools. I'm skilled in prototyping, design systems, and leading projects from concept to delivery. I enjoy collaborating with stakeholders and turning ideas into accessible, delightful digital products.

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Language

English
Fluent

Work Experience

Brand & UX Designer at AFFTER
July 1, 2024 - Present
Leading a market research project by developing two distinct brand identities, product concepts, and websites to evaluate market acceptance. Conducted iterative design and testing to assess user perception, brand appeal, and alignment with business objectives. Collaborated with stakeholders to inform strategic design decisions.
Research Assistant at Victoria University of Wellington – Veracity Lab
June 1, 2024 - October 25, 2025
Created visual assets, infographics, and video content for data integrity research. Produced visual storytelling material for briefs and public reports.
VR Project Research Assistant at Victoria University of Wellington
December 1, 2023 - October 25, 2025
Led UX and visual design for a VR app for pain management during childbirth. Developed personas, journey maps, UI prototypes, and immersive 3D environments.
Graphic & Web Designer at Freelance
July 1, 2023 - October 25, 2025
Delivered responsive websites, brand systems, and packaging designs. Applied usability testing and design thinking to refine solutions.
Summer Research Intern at ARtefact Project, Victoria University of Wellington
March 1, 2023 - October 25, 2025
Designed UX flows and interface components for an AR/AI/ blockchain prototype in the GLAM sector. Integrated Digital NZ API and Chainlink for dynamic NFT creation.

Education

BDI, Media & Interaction Design at Victoria University of Wellington
January 1, 2020 - January 1, 2022

Qualifications

BDI, Media & Interaction Design
January 1, 2020 - January 1, 2022
Dean's List
January 1, 2020 - December 31, 2020
Dean's List
January 1, 2021 - December 31, 2021
Dean's List
January 1, 2022 - December 31, 2022
Excellence Award in Interaction Design (Wellington Faculty of Architecture and Design Innovation)
January 11, 2030 - October 25, 2025

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services