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I'm Elena Guaraldo, a Product Designer focused on marketing-driven digital experiences and high-performing websites in startup and scale-up environments. I design and optimize B2B SaaS products and websites, translating brand and marketing goals into clear, engaging, and conversion-oriented user journeys. I specialize in UX, visual design, and design systems, working closely with Marketing, Product, and Engineering teams to deliver scalable and consistent experiences. I'm particularly interested in building and improving landing pages, supporting experimentation and CRO initiatives, and creating intuitive flows that simplify complexity and drive measurable growth. I bring a user-centered and data-informed approach, with attention to accessibility, performance, and continuous iteration.…I'm Elena Guaraldo, a Product Designer focused on marketing-driven digital experiences and high-performing websites in startup and scale-up environments. I design and optimize B2B SaaS products and websites, translating brand and marketing goals into clear, engaging, and conversion-oriented user journeys. I specialize in UX, visual design, and design systems, working closely with Marketing, Product, and Engineering teams to deliver scalable and consistent experiences. I'm particularly interested in building and improving landing pages, supporting experimentation and CRO initiatives, and creating intuitive flows that simplify complexity and drive measurable growth. I bring a user-centered and data-informed approach, with attention to accessibility, performance, and continuous iteration.

Elena

Product Designer, UX Designer, UI Designer, +3

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I'm Elena Guaraldo, a Product Designer focused on marketing-driven digital experiences and high-performing websites in startup and scale-up environments. I design and optimize B2B SaaS products and websites, translating brand and marketing goals into clear, engaging, and conversion-oriented user journeys. I specialize in UX, visual design, and design systems, working closely with Marketing, Product, and Engineering teams to deliver scalable and consistent experiences. I'm particularly interested in building and improving landing pages, supporting experimentation and CRO initiatives, and creating intuitive flows that simplify complexity and drive measurable growth. I bring a user-centered and data-informed approach, with attention to accessibility, performance, and continuous iteration.…I'm Elena Guaraldo, a Product Designer focused on marketing-driven digital experiences and high-performing websites in startup and scale-up environments. I design and optimize B2B SaaS products and websites, translating brand and marketing goals into clear, engaging, and conversion-oriented user journeys. I specialize in UX, visual design, and design systems, working closely with Marketing, Product, and Engineering teams to deliver scalable and consistent experiences. I'm particularly interested in building and improving landing pages, supporting experimentation and CRO initiatives, and creating intuitive flows that simplify complexity and drive measurable growth. I bring a user-centered and data-informed approach, with attention to accessibility, performance, and continuous iteration.

Available to hire

I’m Elena Guaraldo, a Product Designer focused on marketing-driven digital experiences and high-performing websites in startup and scale-up environments. I design and optimize B2B SaaS products and websites, translating brand and marketing goals into clear, engaging, and conversion-oriented user journeys.
I specialize in UX, visual design, and design systems, working closely with Marketing, Product, and Engineering teams to deliver scalable and consistent experiences. I’m particularly interested in building and improving landing pages, supporting experimentation and CRO initiatives, and creating intuitive flows that simplify complexity and drive measurable growth.
I bring a user-centered and data-informed approach, with attention to accessibility, performance, and continuous iteration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Product Designer at ESGmax

October 1, 2024 - March 1, 2026

Led the end-to-end design of a B2B SaaS product, translating complex ESG workflows into intuitive user experiences and enabling a successful go-to-market launch. Designed and launched a marketing-driven website, translating brand positioning into clear, compelling digital experiences that support user engagement and acquisition. Improved site structure, navigation, and information architecture, enhancing content discoverability and user journey clarity. Built and scaled a Design System with components, templates, and guidelines to enable consistent experiences across product and marketing touchpoints. Created reusable UI components and page layouts for scalable website and campaign experiences. Collaborated cross-functionally with Product, Engineering, and Marketing in an Agile environment, ensuring efficient delivery of high-quality digital experiences. Partnered with developers to ensure accurate implementation within technical constraints, improving delivery quality and efficiency.

UX/UI Designer at Hapu

June 1, 2023 - December 1, 2023

Designed interactive digital interfaces for B2C environments, focusing on engagement, usability, and intuitive interaction design. Developed user journeys and interaction flows, improving navigation clarity and reducing user friction. Created wireframes, high-fidelity designs, and prototypes to communicate layout, interaction, and design intent effectively. Conducted usability testing and iterated designs based on user feedback, improving accessibility and interaction quality.

Graphic & Visual Designer at Lyotech

September 1, 2022 - February 1, 2023

Designed digital assets and marketing materials for campaigns and social media, supporting brand visibility and audience engagement. Produced visual content aligned with brand identity across multiple digital channels. Created and edited video content using Adobe Premiere Pro and After Effects, enhancing digital storytelling.

Product Designer at AMDL Circle

March 1, 2023 - April 1, 2023

Developed 3D models and visualizations to support design communication and client presentations. Produced high-quality renders to effectively communicate design concepts.

Kitchen & Interior Designer at IKEA

February 1, 2022 - May 1, 2022

Designed tailored solutions based on user needs, improving customer experience and decision-making. Delivered layouts and proposals, supporting conversion from consultation to purchase.