Hi, I’m Guia Vergara, a social media and influencer marketing professional based in Taguig City. I specialize in building engaging content, managing cross-functional teams, and delivering campaigns that blend brand storytelling with measurable results. I’ve managed end-to-end influencer programs for L’Oréal Paris, overseeing strategy, sourcing, negotiations, execution, and reporting, ensuring campaigns drive engagement and brand growth. At Shiseido Philippines, I focused on digital content strategy and creative execution, launching social accounts, producing visual assets, and optimizing paid media for e-commerce platforms. I enjoy turning bold ideas into practical, results-driven campaigns, leveraging both organic and paid strategies to maximize reach and impact across social media channels.

Guia Veronica Vergata

Hi, I’m Guia Vergara, a social media and influencer marketing professional based in Taguig City. I specialize in building engaging content, managing cross-functional teams, and delivering campaigns that blend brand storytelling with measurable results. I’ve managed end-to-end influencer programs for L’Oréal Paris, overseeing strategy, sourcing, negotiations, execution, and reporting, ensuring campaigns drive engagement and brand growth. At Shiseido Philippines, I focused on digital content strategy and creative execution, launching social accounts, producing visual assets, and optimizing paid media for e-commerce platforms. I enjoy turning bold ideas into practical, results-driven campaigns, leveraging both organic and paid strategies to maximize reach and impact across social media channels.

Available to hire

Hi, I’m Guia Vergara, a social media and influencer marketing professional based in Taguig City. I specialize in building engaging content, managing cross-functional teams, and delivering campaigns that blend brand storytelling with measurable results.

I’ve managed end-to-end influencer programs for L’Oréal Paris, overseeing strategy, sourcing, negotiations, execution, and reporting, ensuring campaigns drive engagement and brand growth. At Shiseido Philippines, I focused on digital content strategy and creative execution, launching social accounts, producing visual assets, and optimizing paid media for e-commerce platforms.

I enjoy turning bold ideas into practical, results-driven campaigns, leveraging both organic and paid strategies to maximize reach and impact across social media channels.

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Language

English
Fluent
Tagalog
Advanced

Work Experience

Design & Content Executive (Anessa) at Shiseido Philippines
January 1, 2023 - Present
Oversaw design and content creation for Anessa campaigns; coordinated with internal teams and external partners to deliver creative assets; managed campaign briefs, asset libraries, and quality control.
Graphic Artist / Digital Marketing - Content & Affiliates at Anthem Group
December 31, 2022 - October 16, 2025
Created graphic assets and content for digital marketing campaigns; managed affiliate content and collaborated with brands to expand reach.
Digital Marketing Executive - Content & Creatives at Shiseido Philippines (BGC)
December 31, 2021 - October 16, 2025
Led digital content strategy and execution for Shiseido Philippines brands across multiple platforms, coordinating with IT and creative teams to build mobile and web assets. Managed social media campaigns, content calendars, and asset production; collaborated with suppliers for store materials and external partners to deliver on-brand creative work. Drove engagement, brand consistency, and contributed to best-practice content across the SAPAC region.
Graphic Designer / Social Media Coordinator at We Move Things Philippines, Inc.
December 31, 2019 - October 16, 2025
Developed strategic content plans and visual assets across ecommerce and social channels. Led creative direction with a performance agency for Shopee, Lazada, and other platforms; contributed to top-tier Content Best Practices recognition across SAPAC region. Launched and managed social media accounts; optimized paid media campaigns in collaboration with agencies; coordinated with suppliers for store materials and built a consistent brand voice.
Marketing Representative at John Robert Powers
December 31, 2017 - October 16, 2025
Handled marketing initiatives and client outreach for the Makati branch, supporting brand engagements and promotional activities.

Education

BFA Advertising Arts at St. Mary's College of Meycauayan
January 1, 2011 - January 1, 2016

Qualifications

Secondary Education
January 1, 2007 - January 1, 2011

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services