Gui Soares

Hi, I’m Gui Soares — a Creative Director, Strategist and Illustrator based in São Paulo (originally from Rio).

I started out as an illustrator and, over the past 15+ years, grew into creative leadership — shaping campaigns, products, services, and brand experiences. My work has been recognized at Cannes, The One Show, The Webby Awards, FWA, and the Wave Festival.

Beyond creative direction, I bring strategy and planning to the table. I run design sprints, workshops, and research that generate insights — then work with teams to turn those insights into ideas that connect. Over the past three years, I’ve also integrated AI into my process, using it to explore, prototype, and accelerate creativity in real projects.

As an illustrator, I’ve worked with brands like Nike and Adidas, collaborated in a lot of music projects, such as album cover art, album design and posters and worked with other big brands like Coca-Cola, McDonalds and Absolut Vodka over the years.

I believe the magic happens where data, creativity, and technology meet. That’s where I like to play — and that’s where our future gets made. Always up for a good conversation about what’s next!