I'm a motivated and adaptable marketing professional with over 15 years of experience in brand strategy, communication, and business development. I'm currently studying English at Cork English Academy, focused on building a career in Ireland. I'm open-minded and eager to restart my professional journey to gain local experience, understand the Irish work culture, and grow within a dynamic team. I'm skilled in graphic design, with advanced proficiency in Photoshop and other visual editing tools, bringing strong leadership, analytical, and customer-focused abilities to contribute effectively in any role while continuing to develop professionally.…

Guilherme José Novais Marcos

I'm a motivated and adaptable marketing professional with over 15 years of experience in brand strategy, communication, and business development. I'm currently studying English at Cork English Academy, focused on building a career in Ireland. I'm open-minded and eager to restart my professional journey to gain local experience, understand the Irish work culture, and grow within a dynamic team. I'm skilled in graphic design, with advanced proficiency in Photoshop and other visual editing tools, bringing strong leadership, analytical, and customer-focused abilities to contribute effectively in any role while continuing to develop professionally.…

Available to hire

I’m a motivated and adaptable marketing professional with over 15 years of experience in brand strategy, communication, and business development.

I’m currently studying English at Cork English Academy, focused on building a career in Ireland. I’m open-minded and eager to restart my professional journey to gain local experience, understand the Irish work culture, and grow within a dynamic team. I’m skilled in graphic design, with advanced proficiency in Photoshop and other visual editing tools, bringing strong leadership, analytical, and customer-focused abilities to contribute effectively in any role while continuing to develop professionally.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Communications & Marketing Advisor at Unimed Vale do Aço, Brazil
January 1, 2024 - January 1, 2024
Developed corporate communication strategies and institutional marketing plans. Participated in board meetings to align marketing actions with business goals. Created internal and external content, improving engagement and brand consistency.
Marketing Manager at Lojas Tenda, Brazil
January 1, 2018 - January 1, 2018
Directed marketing operations for a leading retail chain, managing campaigns and store launches. Planned media strategies and supervised creative design and advertising teams. Improved customer engagement through data-driven promotions and branding.
Marketing Consultant at Garajão Cultural Venue, Brazil
January 1, 2020 - November 20, 2025
Managing branding, promotions, and events for a live music venue. Developing strategic communication plans and fostering client relationships.
Marketing Manager at Shopping Vale do Aço, Brazil
January 1, 2024 - December 31, 2025
Led marketing planning and implementation, managing campaigns and brand visibility initiatives. Coordinated customer relationship programs and stakeholder Communications. Oversaw partnerships with suppliers, agencies, and media, optimizing campaign impact.
Communications & Marketing Advisor at Unimed Vale do Aço, Brazil
January 1, 2018 - December 31, 2024
Developed corporate communication strategies and institutional marketing plans. Participated in board meetings to align marketing actions with business goals. Created internal and external content, improving engagement and brand consistency.
Marketing Manager at Lojas Tenda, Brazil
January 1, 2007 - December 31, 2018
Directed marketing operations for a leading retail chain, managing campaigns and store launches. Planned media strategies and supervised creative design and advertising teams. Improved customer engagement through data-driven promotions and branding.

Education

Executive MBA in Business Management and Marketing at Faculdade Líbano, Brazil
January 11, 2030 - May 1, 2026
Leadership Development Program (PDD) at Fundação Dom Cabral, Brazil
January 1, 2023 - November 20, 2025
BA in Communication and Journalism at Centro Universitário do Leste de Minas Gerais, Brazil
January 11, 2030 - January 1, 2004
Executive MBA in Business Management and Marketing at Faculdade Líbano, Brazil
January 11, 2030 - December 29, 2025
Leadership Development Program (PDD) at Fundação Dom Cabral, Brazil
January 1, 2023 - December 31, 2023
BA in Communication and Journalism at Centro Universitário do Leste de Minas Gerais, Brazil
January 11, 2030 - January 1, 2004

Qualifications

Brand Management: Aligning Business, Brand, and Behaviour
January 1, 2025 - November 20, 2025
Design Thinking Action Lab
January 11, 2030 - January 1, 2013
Storytelling and Transmedia for Brands
January 11, 2030 - January 1, 2012
Strategic Merchandising
January 11, 2030 - January 1, 2011
Enneagram and Self-Leadership
January 11, 2030 - January 1, 2024
Brand Management: Aligning Business, Brand, and Behaviour
January 1, 2025 - December 29, 2025
Design Thinking Action Lab
January 1, 2013 - December 31, 2013
Storytelling and Transmedia for Brands
January 1, 2012 - December 31, 2012
Strategic Merchandising
January 1, 2011 - December 31, 2011
Enneagram and Self-Leadership
January 1, 2024 - December 29, 2025

Industry Experience

Retail, Media & Entertainment, Healthcare, Professional Services, Education
    uniE621 Logo Creation: Amei
    logo graphicdesigner branding illustrator designer…
    uniE608 Sustainable Container
    Strategic objective To develop a mobile marketing asset capable of engaging partners, beneficiaries, and members, reinforcing the brand's value proposition and expanding its reach in regional business tourism and corporate events. Strategy and execution A refurbished shipping container has been converted into a multifunctional point of contact: Initially designed for trade shows and outdoor events, it quickly adapted as a sales hub and secure collection point during the pandemic, ensuring operational continuity and a positive user experience. With the resumption of in-person activities, the container has taken on support roles in health events, street races, and trade shows, offering personalized service, health measurements, and an experience aligned with brand communication. The flexible design allows for quick reconfiguration for different events, with a premium standard in ambiance, comfort, and logistical convenience. Results and impact Created consistent engagement with target audiences across multiple touchpoints over three years. It reduced recurring costs for implementing and transporting traditional stands, generating operational efficiency and sustainable use of assets. It strengthened the brand's presence in external and internal actions, consolidating the Unimed Vale do Aço's positioning is innovative and focused on caring for clients and cooperative members.…
    uniE621 Garajão Beers
    logo graphicdesigner branding webdesigner designer Labelcreation After consolidating engagement, recognition, and brand value, Garajão launched its own line of beers as a brand extension strategy, creating a new point of contact with its audience and strengthening the brand experience. During the anniversary event, three styles aligned with different consumer profiles were presented: the classic Pilsner “Garajeira”, the German Pilsner “Roots” aimed at the nightlife audience, and the full-bodied IPA “Underground”. The action generated direct engagement, reinforced brand identity, and expanded customer relationships through an exclusive sensory experience.…
    uniE621 Garajão Beers
    logo graphicdesigner branding webdesigner designer Labelcreation After consolidating engagement, recognition, and brand value, Garajão launched its own line of beers as a brand extension strategy, creating a new point of contact with its audience and strengthening the brand experience. During the anniversary event, three styles aligned with different consumer profiles were presented: the classic Pilsner “Garajeira”, the German Pilsner “Roots” aimed at the nightlife audience, and the full-bodied IPA “Underground”. The action generated direct engagement, reinforced brand identity, and expanded customer relationships through an exclusive sensory experience.…
    uniE621 Garajão Beers
    logo graphicdesigner branding webdesigner designer Labelcreation After consolidating engagement, recognition, and brand value, Garajão launched its own line of beers as a brand extension strategy, creating a new point of contact with its audience and strengthening the brand experience. During the anniversary event, three styles aligned with different consumer profiles were presented: the classic Pilsner “Garajeira”, the German Pilsner “Roots” aimed at the nightlife audience, and the full-bodied IPA “Underground”. The action generated direct engagement, reinforced brand identity, and expanded customer relationships through an exclusive sensory experience.…