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Founder & Content Strategist with 3+ years of experience driving audience growth and engagement through short-form TikTok content, achieving 142K+ followers and 30M+ annual views (and 4.5M+ views in the past year). Skilled in digital trend analysis, audience psychology, storytelling, and optimization for retention and shareability. Experienced with AI-assisted content workflows (ChatGPT), scripting, research, and production using Canva and CapCut. Holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership, with strong communication and independent project management skills from prior roles and academic work.…Founder & Content Strategist with 3+ years of experience driving audience growth and engagement through short-form TikTok content, achieving 142K+ followers and 30M+ annual views (and 4.5M+ views in the past year). Skilled in digital trend analysis, audience psychology, storytelling, and optimization for retention and shareability. Experienced with AI-assisted content workflows (ChatGPT), scripting, research, and production using Canva and CapCut. Holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership, with strong communication and independent project management skills from prior roles and academic work.

Gustavsa Abele

Content Strategist, Content Producer, Content Creator, +2

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Founder & Content Strategist with 3+ years of experience driving audience growth and engagement through short-form TikTok content, achieving 142K+ followers and 30M+ annual views (and 4.5M+ views in the past year). Skilled in digital trend analysis, audience psychology, storytelling, and optimization for retention and shareability. Experienced with AI-assisted content workflows (ChatGPT), scripting, research, and production using Canva and CapCut. Holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership, with strong communication and independent project management skills from prior roles and academic work.…Founder & Content Strategist with 3+ years of experience driving audience growth and engagement through short-form TikTok content, achieving 142K+ followers and 30M+ annual views (and 4.5M+ views in the past year). Skilled in digital trend analysis, audience psychology, storytelling, and optimization for retention and shareability. Experienced with AI-assisted content workflows (ChatGPT), scripting, research, and production using Canva and CapCut. Holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership, with strong communication and independent project management skills from prior roles and academic work.

Available to hire

Founder & Content Strategist with 3+ years of experience driving audience growth and engagement through short-form TikTok content, achieving 142K+ followers and 30M+ annual views (and 4.5M+ views in the past year). Skilled in digital trend analysis, audience psychology, storytelling, and optimization for retention and shareability.

Experienced with AI-assisted content workflows (ChatGPT), scripting, research, and production using Canva and CapCut. Holds a bachelor’s degree in Marketing Management and a master’s degree in Leadership, with strong communication and independent project management skills from prior roles and academic work.

Skills

Branding

Social Media Design

SEO Copywriting

Experience Level

Branding

Expert

Social Media Design

Expert

SEO Copywriting

Expert

Language

Norwegian

Advanced

English

Advanced

Latvian

Intermediate

Work Experience

Founder & Content Strategist at TikTok (@natureofus5 55)

January 1, 2023 - Present

Founded and scaled a TikTok platform organically through strategic short-form content creation focused on audience engagement. Produced education- and discussion-driven content covering psychology, behaviour, philosophy, and digital culture. Delivered 30M+ annual views during peak growth periods and achieved 4.5M+ views within the past year. Used AI-assisted workflows (e.g., ChatGPT) for content ideation, scripting, research, and optimization, and edited with Canva and CapCut. Optimized content strategy for retention and shareability and maintained strong brand/communication consistency across TikTok formats.

Content Creator / Video Creator at TikTok

January 1, 2021 - March 1, 2021

Created short-form TikTok videos and grew an early audience base. Focused on consistent posting and audience-centric storytelling. Assisted with content production and basic editing during the initial growth phase of the platform.