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Hi, I’m Victor Augusto Barbosa, an Italian-Brazilian marketing professional based in Sao Paulo. I’ve built a decade of hands-on experience in digital media, performance analytics, and omnichannel campaigns, collaborating closely with cross-functional teams to turn data into growth. I thrive in collaborative environments, love transforming complex metrics into clear actions, and pride myself on strong interpersonal skills. Fluent in Portuguese, English, and Italian, I bring creative thinking together with a data-driven mindset to drive measurable results in media and marketing initiatives.…Hi, I’m Victor Augusto Barbosa, an Italian-Brazilian marketing professional based in Sao Paulo. I’ve built a decade of hands-on experience in digital media, performance analytics, and omnichannel campaigns, collaborating closely with cross-functional teams to turn data into growth. I thrive in collaborative environments, love transforming complex metrics into clear actions, and pride myself on strong interpersonal skills. Fluent in Portuguese, English, and Italian, I bring creative thinking together with a data-driven mindset to drive measurable results in media and marketing initiatives.

Victor Augusto Barbosa

Data Analyst, Marketing Analyst, Media Coordinator, +5

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Hi, I’m Victor Augusto Barbosa, an Italian-Brazilian marketing professional based in Sao Paulo. I’ve built a decade of hands-on experience in digital media, performance analytics, and omnichannel campaigns, collaborating closely with cross-functional teams to turn data into growth. I thrive in collaborative environments, love transforming complex metrics into clear actions, and pride myself on strong interpersonal skills. Fluent in Portuguese, English, and Italian, I bring creative thinking together with a data-driven mindset to drive measurable results in media and marketing initiatives.…Hi, I’m Victor Augusto Barbosa, an Italian-Brazilian marketing professional based in Sao Paulo. I’ve built a decade of hands-on experience in digital media, performance analytics, and omnichannel campaigns, collaborating closely with cross-functional teams to turn data into growth. I thrive in collaborative environments, love transforming complex metrics into clear actions, and pride myself on strong interpersonal skills. Fluent in Portuguese, English, and Italian, I bring creative thinking together with a data-driven mindset to drive measurable results in media and marketing initiatives.

Available to hire

Hi, I’m Victor Augusto Barbosa, an Italian-Brazilian marketing professional based in Sao Paulo. I’ve built a decade of hands-on experience in digital media, performance analytics, and omnichannel campaigns, collaborating closely with cross-functional teams to turn data into growth.

I thrive in collaborative environments, love transforming complex metrics into clear actions, and pride myself on strong interpersonal skills. Fluent in Portuguese, English, and Italian, I bring creative thinking together with a data-driven mindset to drive measurable results in media and marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Italian

Advanced

German

Beginner

Work Experience

Performance Analyst at Execution Media Agency

May 1, 2024 - August 1, 2024

Managed over $120K in advertising investment across omnichannel campaigns (Search, Performance Max, YouTube and Meta ads), contributing to a 35% increase in monthly lead generation and estimated revenue growth of $45K per quarter. Configured a streamlined reporting system using Looker Studio enabling daily tracking of KPIs; identified and eliminated underperforming ads across five channels. Analyzed 30+ campaign performance metrics weekly; adjusted bidding strategies on Google Ads and Meta Ads to increase click-through rates by over 15% within three months of implementation.

Media Analyst at Score Media - Bosch Latam

June 1, 2023 - July 1, 2024

Led a 4-person team across LATAM on a $500K/year media budget, aligning campaign execution with regional business goals in Brazil, Mexico, and Colombia. Created 12+ automated dashboards with Looker Studio, reducing report delivery time by 60% and improving decision-making with real-time metrics. Collaborated with design, SEO, and analytics teams across 3 countries, reducing go-to-market time for new campaigns by 40%.

Ecommerce Analyst at Integer Out Promo

January 1, 2022 - March 1, 2023

Launched and managed over 30 e-commerce ad campaigns on Google, Meta, and Amazon DSP, increasing ROAS from 2.5x to 3.8x, with $60K in incremental revenue. Cut CPC by 23% through bid strategy refinements, saving approx. $8K quarterly and increasing conversion rate by 18%. Managed 30+ performance campaigns across Google, Meta, and Amazon DSP for e-commerce clients, delivering 3.5x ROAS and 18% higher AOV.

Media Analyst at WPP - Ogilvy - Visa Latam e Gallo Olive Oil

August 1, 2021 - December 1, 2022

Built and optimized 40+ digital campaigns for Visa and Gallo across Google, Meta, and LinkedIn, improving brand engagement by 45% and reducing acquisition cost by 28%. Designed 10+ real-time dashboards in Data Studio, shortening analysis turnaround by 2 days per campaign. Spearheaded a digital restructuring project for Visa, improving campaign tracking and reporting accuracy using IBOPE and ComScore data.