Victor Augusto Barbosa

Managed over $120K in advertising investment across omnichannel campaigns (Search, Performance Max, YouTube and Meta ads), contributing to a 35% increase in monthly lead generation and estimated revenue growth of $45K per quarter. Configured a streamlined reporting system using Looker Studio enabling daily tracking of KPIs; identified and eliminated underperforming ads across five channels. Analyzed 30+ campaign performance metrics weekly; adjusted bidding strategies on Google Ads and Meta Ads to increase click-through rates by over 15% within three months of implementation.

Led a 4-person team across LATAM on a $500K/year media budget, aligning campaign execution with regional business goals in Brazil, Mexico, and Colombia. Created 12+ automated dashboards with Looker Studio, reducing report delivery time by 60% and improving decision-making with real-time metrics. Collaborated with design, SEO, and analytics teams across 3 countries, reducing go-to-market time for new campaigns by 40%.

Launched and managed over 30 e-commerce ad campaigns on Google, Meta, and Amazon DSP, increasing ROAS from 2.5x to 3.8x, with $60K in incremental revenue. Cut CPC by 23% through bid strategy refinements, saving approx. $8K quarterly and increasing conversion rate by 18%. Managed 30+ performance campaigns across Google, Meta, and Amazon DSP for e-commerce clients, delivering 3.5x ROAS and 18% higher AOV.