Hi! I'm Heidi, an accomplished Art Director and Senior Graphic Designer with a passion for bringing original and licensed educational designs to life. With extensive experience working with renowned brands like Disney and Warner Bros., I thrive on translating creative visions into market-ready products. My journey has equipped me with a diverse skill set that allows me to innovate and drive successful projects from concept to execution.

Heidi Clauss

PRO

Hi! I'm Heidi, an accomplished Art Director and Senior Graphic Designer with a passion for bringing original and licensed educational designs to life. With extensive experience working with renowned brands like Disney and Warner Bros., I thrive on translating creative visions into market-ready products. My journey has equipped me with a diverse skill set that allows me to innovate and drive successful projects from concept to execution.

Available to hire

Hi! I’m Heidi, an accomplished Art Director and Senior Graphic Designer with a passion for bringing original and licensed educational designs to life. With extensive experience working with renowned brands like Disney and Warner Bros., I thrive on translating creative visions into market-ready products. My journey has equipped me with a diverse skill set that allows me to innovate and drive successful projects from concept to execution.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at IG Design Group
July 1, 2025 - September 19, 2025
Designed 90+ proprietary and branded licensed products annually for Eureka and Learning Playground School Division, Stickerfetti, Valentines and Easter seasonal lines, contributing to expanded placement in national retailers. Produced licensed and original character artwork ensuring brand consistency across packaging, décor, and consumer goods for Dr. Seuss, Disney, Minecraft, Bluey, Star Wars, and many other brands. Streamlined submission and approval workflows with licensors and vendors. Prepared design files for production. Consistently secured first-round approvals from licensors and vendors by leveraging deep expertise—accelerating design-to-market timelines.
Assistant Art Director at IG Design Group
February 28, 2021 - September 18, 2025
Directed end-to-end creative development for licensed and proprietary school product lines, managing brands such as Disney, Warner Bros., Star Wars, Dr. Seuss, Bluey, Marvel and Minecraft. Managed freelance teams and budgets exceeding $30,000, ensuring on-time, on-scope delivery. Developed innovative 3D paper-engineered products, guided profitable product launches with trend and color insights, and ensured pre-press accuracy and brand compliance.
Art Dirctor at Little Laura of California
April 1, 1992 - October 1, 2000
• Led branded licensed character design for Disney (Stores, Catalogs, Parks) and Warner Bros., delivering production-ready graphics, patterns, for sleepwear, ready-to-wear, and premium costumes. • Advanced from Intern to Art Director, demonstrating expertise in both hand-inking and digital illustration for licensed character art and illustrated fashion flats.
Senior Graphic Designer at IG Design Group
February 1, 2021 - July 1, 2025
Designed over 100 proprietary and branded licensed products annually for various divisions, ensuring brand consistency while streamlining approval processes and delivering market-ready designs.
Assistant Art Director at IG Design Group
October 1, 2005 - March 1, 2021
Managed creative development for licensed and proprietary school product lines and supervised freelance teams while ensuring brand compliance and timeline adherence.

Education

Bachelor of Fine Art - Illustration at Marywood University
September 1, 1986 - June 1, 1990
Professional Certificate - Visual Presentation at FIDM
September 1, 1991 - June 1, 1992
Bachelor of Fine Art-Illustration at Marywood University
January 1, 2000 - January 1, 2004
Professional Certificate - Visual Presentation at FIDM - Fashion Institute of Design & Merchandising
January 1, 2004 - January 1, 2005
Bachelor of Fine Art-Illustration at Marywood University
January 1, 2001 - May 1, 2005
Professional Certificate - Visual Presentation at FIDM - Fashion Institute of Design & Merchandising
January 1, 2005 - January 1, 2005

Qualifications

2nd Place Top Product – WeConnect Education Show (2023)
November 15, 2023 - November 16, 2023
I designed a Crayola Bulletin Board Set that was highly customizable.

Industry Experience

Media & Entertainment, Retail, Education, Consumer Goods, Manufacturing, Professional Services
    uniE621 Healthy Habits Bulletin Board Set
    This Healthy Habits bulletin board set was designed in the wake of the Covid 19 epidemic.
    uniE621 Dr. Seuss Counting and Sorting Cups with 3D Mockup
    This Dr Seuss Counting and Sorting Cups with 3D mockup was done for Eureka School Products. I designed the packaging and the product, as well as the 3-D mockup shot.
    uniE621 Crystalline Jewel Bugs Surface Design
    This design was for an all over surface design for Stationery and Greeting Card Design. graphicdesigner illustrator designer
    uniE621 Various Logo Designs
    These are various logo styles that I designed. Full Color and Black and white designs, some are typography based and others are image based. logo graphicdesigner designer branding
    uniE621 Once Upon a Dream Bulletin Board Set
    Once Upon A Dream Theme - A whimsical theme featuring medieval castles, brave knights, and enchanted forests, designed to spark imagination and storytelling in the classroom. This is an excellent of my illustration style. Designed for Eureka Educational Products. graphicdesigner illustrator designer
    uniE621 Once Upon A Dream Poster Set
    This 8 Piece Poster Set was designed as a part of the Once Upon A Dream School Theme for Eureka School Products. It pairs fun messages with Enchanted graphics to liven any space.
    uniE621 Dr. Seuss - Oh, The Places You'll Go! Bulletin Board Set
    This is my original design exclusive for Dr. Seuss for Eureka School Products. It is part of a full classroom decor theme. This is an excellent example of my whimsical design style. graphicdesigner illustrator designer branding
    uniE621 Disney Mickey Mouse Super Shape Balloon
    This is a large Mickey Mouse Super Shape Balloon. I drew the character using several references to be driving a red sports-car. Because balloons are a 3D object, it is an extra challenge to make sure the design is perfect when the balloon is blown up.
    uniE621 Wild, Wild West Theme Classroom Decor
    I designed this Wild, Wild West Decor theme for Eureka School Products. It features horses, cowboy hats, western boots, posters, boarders etc, to give any room a fun western vibe.
    uniE621 Disney Aurora Costume Apparel Concept for Presetation
    This Illustrated concept of a Disney Pink Aurora dress was designed to present to Disney for the High End Costume In-Store display. Children could try on these costume and role play with their favorite characters.
    uniE621 Buzz Lightyear T-shirt Graphic
    This Buzz Lightyear is an original apparel sleepwear design for boys sleepwear for Disney Stores and Disney Parks.
    uniE621 Walmart Stickerbook Packaging Update
    This is my updated Walmart Sticker book Packaging Designs. The need was to have each cover be similar but uniquely identifiable from each other. Sales quickly and drastically improved when these hit the stores