Available to hire
Hi! I’m Heidi, an accomplished Art Director and Senior Graphic Designer with a passion for bringing original and licensed educational designs to life. With extensive experience working with renowned brands like Disney and Warner Bros., I thrive on translating creative visions into market-ready products. My journey has equipped me with a diverse skill set that allows me to innovate and drive successful projects from concept to execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Graphic Designer at IG Design Group
July 1, 2025 - September 19, 2025Designed 90+ proprietary and branded licensed products annually for Eureka and Learning Playground School Division, Stickerfetti, Valentines and Easter seasonal lines, contributing to expanded placement in national retailers. Produced licensed and original character artwork ensuring brand consistency across packaging, décor, and consumer goods for Dr. Seuss, Disney, Minecraft, Bluey, Star Wars, and many other brands. Streamlined submission and approval workflows with licensors and vendors. Prepared design files for production. Consistently secured first-round approvals from licensors and vendors by leveraging deep expertise—accelerating design-to-market timelines.
Assistant Art Director at IG Design Group
February 28, 2021 - September 18, 2025Directed end-to-end creative development for licensed and proprietary school product lines, managing brands such as Disney, Warner Bros., Star Wars, Dr. Seuss, Bluey, Marvel and Minecraft. Managed freelance teams and budgets exceeding $30,000, ensuring on-time, on-scope delivery. Developed innovative 3D paper-engineered products, guided profitable product launches with trend and color insights, and ensured pre-press accuracy and brand compliance.
Art Dirctor at Little Laura of California
April 1, 1992 - October 1, 2000• Led branded licensed character design for Disney (Stores, Catalogs, Parks) and Warner Bros., delivering production-ready graphics, patterns, for sleepwear, ready-to-wear, and premium costumes.
• Advanced from Intern to Art Director, demonstrating expertise in both hand-inking and digital illustration for licensed character art and illustrated fashion flats.
Senior Graphic Designer at IG Design Group
February 1, 2021 - July 1, 2025Designed over 100 proprietary and branded licensed products annually for various divisions, ensuring brand consistency while streamlining approval processes and delivering market-ready designs.
Assistant Art Director at IG Design Group
October 1, 2005 - March 1, 2021Managed creative development for licensed and proprietary school product lines and supervised freelance teams while ensuring brand compliance and timeline adherence.
Education
Bachelor of Fine Art - Illustration at Marywood University
September 1, 1986 - June 1, 1990Professional Certificate - Visual Presentation at FIDM
September 1, 1991 - June 1, 1992Bachelor of Fine Art-Illustration at Marywood University
January 1, 2000 - January 1, 2004Professional Certificate - Visual Presentation at FIDM - Fashion Institute of Design & Merchandising
January 1, 2004 - January 1, 2005Bachelor of Fine Art-Illustration at Marywood University
January 1, 2001 - May 1, 2005Professional Certificate - Visual Presentation at FIDM - Fashion Institute of Design & Merchandising
January 1, 2005 - January 1, 2005Qualifications
2nd Place Top Product – WeConnect Education Show (2023)
November 15, 2023 - November 16, 2023I designed a Crayola Bulletin Board Set that was highly customizable.
Industry Experience
Media & Entertainment, Retail, Education, Consumer Goods, Manufacturing, Professional Services
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