Available to hire
I am a highly accomplished UI/UX designer with 7+ years of experience delivering user-centered digital solutions across technology, SaaS, and enterprise products. I lead end-to-end design lifecycles, create scalable design systems, and drive product improvements through research-driven decision-making.
I enjoy collaborating with cross-functional teams to align business objectives with user needs and engineering constraints, delivering accessible and consistent experiences. I am passionate about transforming complex digital ecosystems into intuitive interfaces and continuously improving usability and product-market fit through data-informed design practices.
Work Experience
Lead UI/UX Designer at Tilt nThrive Ltd
February 1, 2024 - PresentLed the end-to-end design of a machine-learning-powered digital assistant, improving engagement and task completion. Defined product strategy in collaboration with engineering, marketing, and leadership teams to ensure user-aligned decision-making. Conducted user research, usability studies, and data-driven evaluations to guide major product redesigns. Established a unified design system that significantly reduced design cycle times and improved interface consistency. Created user journeys, service blueprints, prototypes, and high-fidelity UI aligned with accessibility standards. Presented product concepts to stakeholders, securing approvals for large-scale feature rollouts.
Senior UI/UX Designer at Conzummate Tech Ltd
August 1, 2023 - February 1, 2024Designed intuitive UI components and digital interfaces for enterprise and consumer products. Facilitated product workshops to align business goals, user needs, and design execution. Conducted user research including interviews, surveys, and behavioral analysis to support feature development. Created wireframes and interactive prototypes to streamline development and accelerate design iterations. Contributed to a scalable design system that improved design and development alignment. Enhanced collaboration with developers using structured handoff processes and design specifications.
UI/UX Designer at Ribbash Tech SMC
March 1, 2020 - June 1, 2022Led discovery and research sessions to identify user pain points and inform UX strategies. Designed user flows, interaction models, and journey maps to improve product usability. Collaborated with engineering teams to ensure design feasibility, consistency, and alignment with product timelines. Analyzed market trends and user data to influence design decisions across multiple product lines.
Graphic Designer at oCYBER
January 1, 2019 - February 1, 2020Designed branding assets, marketing materials, and digital content for multiple campaigns. Created social media graphics, promotional visuals, and brand identity guidelines. Executed visual design projects aligned with client requirements and organizational branding goals.
Education
Master's Degree in Digital Marketing at University of Bradford, United Kingdom
January 11, 2030 - December 23, 2025Bachelor's Degree in Information Technology at University of Sargodha, Pakistan
January 11, 2030 - December 23, 2025Qualifications
Industry Experience
Software & Internet, Professional Services
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