I'm Holly McWhorter, an American writer, artist, designer, and design historian based in Copenhagen. My practice spans design entrepreneurship, hands-on making, photography, writing, styling, and material culture research. I translate visual and material concepts into clear narrative for concept presentations, design documentation, and brand development, drawing on a background in product design, interior architecture, and writing. Other services include: - Visual branding audits - Painting murals - Strategy and brainstorming for consumer goods startups - Creating comfortable, elegant, practical interior spaces with an eye for well-being, usability, and sustainability - Designing fun, eye-catching packaging for consumer goods - Playing violin (classical, other) in studio and live settings - Singing (backup, choir) - Speaking about stress management using breathwork and mindset

Holly McWhorter

I'm Holly McWhorter, an American writer, artist, designer, and design historian based in Copenhagen. My practice spans design entrepreneurship, hands-on making, photography, writing, styling, and material culture research. I translate visual and material concepts into clear narrative for concept presentations, design documentation, and brand development, drawing on a background in product design, interior architecture, and writing. Other services include: - Visual branding audits - Painting murals - Strategy and brainstorming for consumer goods startups - Creating comfortable, elegant, practical interior spaces with an eye for well-being, usability, and sustainability - Designing fun, eye-catching packaging for consumer goods - Playing violin (classical, other) in studio and live settings - Singing (backup, choir) - Speaking about stress management using breathwork and mindset

Available to hire

I’m Holly McWhorter, an American writer, artist, designer, and design historian based in Copenhagen. My practice spans design entrepreneurship, hands-on making, photography, writing, styling, and material culture research.

I translate visual and material concepts into clear narrative for concept presentations, design documentation, and brand development, drawing on a background in product design, interior architecture, and writing.

Other services include:

  • Visual branding audits

  • Painting murals

  • Strategy and brainstorming for consumer goods startups

  • Creating comfortable, elegant, practical interior spaces with an eye for well-being, usability, and sustainability

  • Designing fun, eye-catching packaging for consumer goods

  • Playing violin (classical, other) in studio and live settings

  • Singing (backup, choir)

  • Speaking about stress management using breathwork and mindset

See more

Experience Level

Expert

Language

English
Fluent
Danish
Advanced
French
Intermediate

Work Experience

Design & Architecture Writer
January 1, 2015 - Present
I’ve published articles for The Architect’s Newspaper, Graphis Journal, Inhabitat, and others. I translate visual and material concepts into clear narrative — an asset in concept presentations and design documentation.
Creative Director & Designer at Holly McWhorter Creative
January 1, 2015 - Present
I provide creative and strategic leadership and creative services spanning product concepting, furniture and spatial design, interior design and architecture, photography, art direction, set design, styling, visual identity, and brand development.
Founder, CEO & Creative Director (Product Design + Branding) at PLANT Design Studio / PLANT Apothecary
January 1, 2012 - January 1, 2019
I founded and built a national home goods and organic skincare brand known for its minimalist design language. I designed all products, packaging, labels, and visual identity — establishing a widely recognized brand aesthetic. I formulated all products, wrote all copy, and oversaw all operations and marketing. I sold the brand in 2019.
Design and Writing Strategist at English Hudson Consulting
January 1, 2023 - January 1, 2026
I supported social-impact organizations in refining their visual and written branding and communications. I developed design strategies grounded in clarity, storytelling, and mission-driven messaging. I created brand assets and visual systems that translate abstract values into concrete design language. I wrote grant applications and copy for fundraising communications.

Education

MA, Interior Architecture (Architectural Interior Design) at Parsons School of Design
January 11, 2030 - April 9, 2026
MA, Material Culture at State University of New York
January 11, 2030 - April 9, 2026
BA, Philosophy & Music (Classical Violin) at Spelman College
January 11, 2030 - April 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other