Toomey Family Law is a law firm in Sunshine Coast, Australia. It specialises in high-net-worth settlements and other family law matters.

The Brief
Eighteen months ago, BlueClay, a business brand & marketing specialist, approached me to design social media posts for several clients, including Toomey Family Law, a firm specializing in high-net-worth family settlements.

The Design
Using Canva and an in-depth brand guide, I created consistent, on-brand, and eye-catching graphics to engage viewers quickly.

The Outcome
Toomey Family Law and BlueClay have been pleased with the designs, leading to continued collaboration on various projects.

Edward River Village (ERV) is an newly developed retirement village based in regional Australia.

The Brief
We were tasked with creating advertisements (Facebook and newspaper) for a new retirement village in the Riverina area, New South Wales, AU. ERV aimed to attract a mature, elderly audience with a professional yet fun campaign reflecting their brand.

The Approach
The ads needed to portray the brand identity with bright, fun colors and lifestyle images of active seniors. They provided plenty of photos from a recent shoot, making it easier to align with their preferences.

Facebook Ads
We designed straightforward Facebook ads featuring a few images paired with their campaign slogan. These were clean, clear, and easy to read across all screen sizes. The client was pleased after minor edits.

Newspaper Ads
For local papers, we created half-page and full-page spreads with additional project details. Using brand colors as the background, we layered information over featured images and designed attention-grabbing headlines. The relaxed images suited the village’s atmosphere. The client was very happy with the ads, contributing to a successful launch.

Simplicity Parenting is ran by Erin Fitzgerald, a positive discipline coach based in Barcelona, Spain. She specialises in educating adults in modern parenting styles via paid workshops.

The Brief
Simplicity Parenting approached me to create an advertising campaign for their positive discipline course in summer 2023. This new business needed help establishing its tone and message. Given creative freedom, we designed ads for social media to market the workshop early, ultimately selecting a pink theme.

The Approach
After establishing the campaign theme, we designed an A4 poster for local display, using bright colors, bold fonts, and language indicators to attract interest. Next, we created A5 flyers with comprehensive course details for distribution. The successful campaign secured bookings and satisfied the client, leading to discussions of future projects.

“I want to take a moment to thank Harvey for the fantastic work he did for me last month. He was genuinely interested in what I wanted to convey in my webpage/posts and presented me with some amazing options. His easy nature mixed with professionalism was just right!”

Erin Fitzgerald
Simplicity Parenting

Monro Roofing is a roofing company based in North West, England. They cater to all types of buildings from small homes to massive commercial projects.

The Brief

Harvey Monro designed a website for his family business, Monro Roofing LTD, with complete creative freedom. The client wanted a simple website showcasing their services and contact information, with additional elements to highlight their expertise.

The Brand

Understanding the brand was crucial. Monro Roofing LTD focuses on local commercial projects, using cool blue as the primary colour, complemented by darker shades and golden yellow. Typography includes the bold Outfit font for headings and Zilla Slab for paragraphs.

The Design

Starting with Figma, Harvey created a block layout for important information. The homepage includes an About section, services, call-to-action, testimonials, and projects. The project page features full-width images and unique animations. Micro-animations were developed to enhance the user experience.

The Result

The project took around two months to complete, with ongoing support for SEO and updates. The client was very satisfied with the final product, showcasing their 40+ years of expertise and commitment to the community.

ALLSKYN is a premium dermatology retailer from California, USA. They provide medical-grade skincare at an affordable price.

The Brief

The AllSkyn team sought a modern, user-friendly Shopify store to better showcase their medical-grade skincare products. Their old website lacked concise information and had pixelated images, needing a complete overhaul to reflect their commitment to quality skin care.

The Design

The redesign focused on creating a clean, visually appealing interface using high-quality lifestyle images of women, nature, and California. The small product catalogue was organized into clear categories, and a warm colour palette of blues and peaches was used to evoke natural calmness and align with AllSkyn’s brand values.

The Outcome

The new AllSkyn website, completed in under 10 hours, significantly improved aesthetics and functionality. Custom product pages highlighted features and benefits, enhancing the user experience. The client noted a substantial improvement in their online presence, driving engagement and sales.

Brook House Counselling is a private counselling service based in Littleborough, UK.

The Brief
Brook House Counselling approached my web design agency for a professional online presence. Michelle, the counsellor, needed a contemporary, one-page website to convey her qualifications, services, process, and contact information. She wanted a site reflecting her holistic approach to counselling, emphasizing a welcoming and calming online environment. We proposed a full rebranding, including a new logo, colour scheme, and typography.

The Design
We established a brand look with a soft pink colour palette complemented by creams and a striking blue. The logo featured abstract hands and leaves symbolizing growth and renewal. The single-page website included an inviting hero section listing counselling specialities, followed by sections detailing qualifications, services, processes, and contact information. User-friendly navigation and clear call-to-action buttons ensured a seamless browsing experience.

The Outcome
Brook House Counselling was thrilled with the new website, which provided a tranquil and informative platform for potential clients. Michelle appreciated the guidance on website management, gaining confidence in maintaining and updating the site. The project showcased my commitment to creating tailored solutions, helping Michelle enhance her online presence and connect with clients effectively.

“Harvey was very understanding and extremely patient with me as I am not technically minded. He explained everything in detail. I would recommend him for your designs.”
Michelle Barlow
Brook House Counselling