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Hi, I’m Habeeba T Akinyemi, a product and digital marketing specialist with 5+ years of experience helping startups build and grow their brands. I love turning data into strategy—driving engagement, acquisition, and retention while delivering measurable business growth across B2C and B2B segments. I’ve led full-funnel campaigns, built brand functions from scratch, collaborated with creators and influencers, and optimized channels from email and SMS to SEO and paid social. I’m passionate about storytelling, lifecycle marketing, and using a mix of tools (HubSpot, Google Analytics, Looker Studio, and more) to deliver impact.…Hi, I’m Habeeba T Akinyemi, a product and digital marketing specialist with 5+ years of experience helping startups build and grow their brands. I love turning data into strategy—driving engagement, acquisition, and retention while delivering measurable business growth across B2C and B2B segments. I’ve led full-funnel campaigns, built brand functions from scratch, collaborated with creators and influencers, and optimized channels from email and SMS to SEO and paid social. I’m passionate about storytelling, lifecycle marketing, and using a mix of tools (HubSpot, Google Analytics, Looker Studio, and more) to deliver impact.

HABEEBAT AKINYEMI

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Habeeba T Akinyemi, a product and digital marketing specialist with 5+ years of experience helping startups build and grow their brands. I love turning data into strategy—driving engagement, acquisition, and retention while delivering measurable business growth across B2C and B2B segments. I’ve led full-funnel campaigns, built brand functions from scratch, collaborated with creators and influencers, and optimized channels from email and SMS to SEO and paid social. I’m passionate about storytelling, lifecycle marketing, and using a mix of tools (HubSpot, Google Analytics, Looker Studio, and more) to deliver impact.…Hi, I’m Habeeba T Akinyemi, a product and digital marketing specialist with 5+ years of experience helping startups build and grow their brands. I love turning data into strategy—driving engagement, acquisition, and retention while delivering measurable business growth across B2C and B2B segments. I’ve led full-funnel campaigns, built brand functions from scratch, collaborated with creators and influencers, and optimized channels from email and SMS to SEO and paid social. I’m passionate about storytelling, lifecycle marketing, and using a mix of tools (HubSpot, Google Analytics, Looker Studio, and more) to deliver impact.

Available to hire

Hi, I’m Habeeba T Akinyemi, a product and digital marketing specialist with 5+ years of experience helping startups build and grow their brands. I love turning data into strategy—driving engagement, acquisition, and retention while delivering measurable business growth across B2C and B2B segments.

I’ve led full-funnel campaigns, built brand functions from scratch, collaborated with creators and influencers, and optimized channels from email and SMS to SEO and paid social. I’m passionate about storytelling, lifecycle marketing, and using a mix of tools (HubSpot, Google Analytics, Looker Studio, and more) to deliver impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Specialist at Edenlife

January 1, 2025 - September 1, 2025

Increased online sales by 30% MoM through targeted content marketing and performance-led initiatives. Planned and executed full-funnel lifecycle campaigns across email, SMS, and push notifications to improve activation, retention, and re-engagement. Drove retention via personalised flows, segmentation, A/B testing, and behaviour-triggered messaging. Led customer acquisition through influencer partnerships, paid social, and SEO-driven content. Managed paid campaigns on Google, Facebook, and Instagram; improved CTR, reduced CPA, and delivered consistent conversion growth. Shaped strategic messaging and amplified the founder’s voice across channels. Oversaw end-to-end campaign execution including planning, content development, scheduling, optimization, and reporting.

Digital Marketing at Fekxir

December 1, 2024 - June 1, 2025

Built the brand’s marketing function from scratch, established core channels, systems, and performance processes. Expanded social presence, drove acquisition via paid social, Google Ads, influencer partnerships, and SEO-led content. Improved retention with segmented, high-engagement email lifecycle campaigns.

Social Media & Marketing Specialist at VictoryTosh Womenswear

March 1, 2022 - December 1, 2024

Set up and managed the brand’s marketing function, core processes, and PR activity. Produced and edited social media videos and content to drive engagement. Implemented social media strategies across platforms, increasing visibility and reach. Drove acquisition and sales through paid social, influencer collaborations, and content marketing; managed and optimized the e‑commerce site for better product presentation and UX.

Social Media Intern at Mariblock

March 1, 2021 - June 1, 2022

Created structured content formats and posting frameworks for social media, boosting engagement. Produced platform-specific content and newsletters to strengthen readership and brand connection. Supported overall content planning and execution across channels.