Hi, I'm Hadeeqa, a versatile illustrator and designer with a passion for storytelling through visuals. I specialize in book covers, character design, and children's illustration, collaborating with publishers and clients across the UK and Pakistan to craft engaging graphics and color palettes. I thrive in fast-paced freelance and team environments, delivering high-quality work on tight deadlines and exploring new styles to bring ideas to life. My experience spans publishing, e-learning visuals, and branding, and I love turning briefs into vibrant, effective visuals.…

Hadeeqa Asif

Hi, I'm Hadeeqa, a versatile illustrator and designer with a passion for storytelling through visuals. I specialize in book covers, character design, and children's illustration, collaborating with publishers and clients across the UK and Pakistan to craft engaging graphics and color palettes. I thrive in fast-paced freelance and team environments, delivering high-quality work on tight deadlines and exploring new styles to bring ideas to life. My experience spans publishing, e-learning visuals, and branding, and I love turning briefs into vibrant, effective visuals.…

Available to hire

Hi, I’m Hadeeqa, a versatile illustrator and designer with a passion for storytelling through visuals. I specialize in book covers, character design, and children’s illustration, collaborating with publishers and clients across the UK and Pakistan to craft engaging graphics and color palettes.

I thrive in fast-paced freelance and team environments, delivering high-quality work on tight deadlines and exploring new styles to bring ideas to life. My experience spans publishing, e-learning visuals, and branding, and I love turning briefs into vibrant, effective visuals.

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Language

English
Fluent
Urdu
Advanced
Japanese
Beginner

Work Experience

Illustrator at Viral Webbs
December 31, 2020 - September 26, 2025
Worked on publishing-book projects, primarily handling book covers. Created rough illustrations and collaborated with clients in the UK for potential book graphics and schemes; liaised with publishing houses including Arthur Mcalla Publishers.
Designer at Digitalis Global
November 30, 2021 - September 26, 2025
Designing and branding projects. Ensured timely project completion with a quality product. Advised best practices and optimizations, collaborated with fellow designers to develop expressive graphics, and worked across a wide range of media and graphic design software.
Illustrator at Signum Concepts (SMC-Private) Limited
February 28, 2023 - September 26, 2025
Publishing-books-focused role. Worked with potential clients and publishing houses; publishers Pegasus and Olympia Publishers. Created multiple art styles and books based on client images; communicated directly with clients to discuss graphics and color theory; produced numerous books and book covers.
Illustrator at UpBrainery Technologies
March 31, 2024 - September 26, 2025
E-Learning content: created image cards, animation assets, and graphic elements for quizzes. Combined traditional hand-drawing skills with other techniques to meet design briefs. Researched children’s psychology to create color palettes; worked within tight deadlines.
Illustrator at Devine Concepts
May 1, 2024 - Present
E-Learning content: created image cards, animation assets, and graphic elements for quizzes that kids enjoyed and learned from. Used traditional hand skills of drawing alongside other techniques to meet design briefs. Researched children’s psychology and created color palettes. Met tight deadlines.

Education

Foundation at University Rawalpindi Campus
September 5, 2016 - September 18, 2020
I have majored in graphic designing and my thesis was in illustrations. I had successfully gained a CGPA of 3.46.

Qualifications

Viral Webbs
November 23, 2020 - November 18, 2021
This was a junior illustrator position. I was responsible for creating children's illustrations, book covers and clip arts for clients.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other
    paper Mr. Truck

    I did the second part of this book and created really fun artworks in it. Mr. Truck is the main character and he flies to a robot planet and is a moral story to kids to enjoy and learn.

    paper Christmas Comic

    This comic was commissioned by Kelson Groups creating five pages comic including their employees in christmas outfits and cozy atmosphere.

    paper Mia Went To Nail Salon

    This storybook is a cute addition to my experience. It involves a little girl name Mia who is inspired by her mother to get her nails done and found happiness in the little things.

    paper Garbage Day

    This storybook was a informative book for kids aging between 3-6. It included a snowstorm and how drivers help the town by handling all the garbage with an organized manner.

    paper Grandma Story

    This storybook was a birthday gift for a grandma from her three grandkids. It represents a warm and gentle theme and color palette with showing different worlds of three kids.

    paper The Odd Family

    This book is an animal story of a family of a bunny, bear, panda bear and beaver. This story represents friendship and slice of life.