Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Footwear Designer and Merchandiser specializing in bridal and partywear footwear, with strong trend, color, and material forecasting experience ahead of the market. I translate seasonal insights into clear design concepts that vendors can execute from concept sketch to finished product. I combine a foundation in footwear development from Pakistan Institute of Fashion and Design with hands-on merchandising, material sourcing, and vendor coordination experience across multiple footwear brands—supporting smooth production execution and collection alignment with current consumer direction.…Footwear Designer and Merchandiser specializing in bridal and partywear footwear, with strong trend, color, and material forecasting experience ahead of the market. I translate seasonal insights into clear design concepts that vendors can execute from concept sketch to finished product. I combine a foundation in footwear development from Pakistan Institute of Fashion and Design with hands-on merchandising, material sourcing, and vendor coordination experience across multiple footwear brands—supporting smooth production execution and collection alignment with current consumer direction.

Hafsa Arif

Merchandiser, Designer, Graphic Designer, +1





Footwear Designer and Merchandiser specializing in bridal and partywear footwear, with strong trend, color, and material forecasting experience ahead of the market. I translate seasonal insights into clear design concepts that vendors can execute from concept sketch to finished product. I combine a foundation in footwear development from Pakistan Institute of Fashion and Design with hands-on merchandising, material sourcing, and vendor coordination experience across multiple footwear brands—supporting smooth production execution and collection alignment with current consumer direction.…Footwear Designer and Merchandiser specializing in bridal and partywear footwear, with strong trend, color, and material forecasting experience ahead of the market. I translate seasonal insights into clear design concepts that vendors can execute from concept sketch to finished product. I combine a foundation in footwear development from Pakistan Institute of Fashion and Design with hands-on merchandising, material sourcing, and vendor coordination experience across multiple footwear brands—supporting smooth production execution and collection alignment with current consumer direction.

Available to hire

Footwear Designer and Merchandiser specializing in bridal and partywear footwear, with strong trend, color, and material forecasting experience ahead of the market. I translate seasonal insights into clear design concepts that vendors can execute from concept sketch to finished product.

I combine a foundation in footwear development from Pakistan Institute of Fashion and Design with hands-on merchandising, material sourcing, and vendor coordination experience across multiple footwear brands—supporting smooth production execution and collection alignment with current consumer direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Urdu

Fluent

English

Fluent

Work Experience

Footwear Designer & Merchandiser at ECS

January 1, 2025 - Present

Lead trend and color forecasting for bridal and partywear footwear. Conduct market and consumer research to guide design development and ensure seasonal collections align with current trends. Liaise directly with vendors to translate design concepts into execution, bridging creative direction with production delivery from concept through shipment.

Footwear Designer & Merchandiser at Ndure

January 1, 2024 - January 1, 2025

Designed and merchandised the women’s footwear collection, supporting design initiatives while coordinating streamlined material and trim sourcing from China. Performed market research and translated forecasting into mood boards. Produced range plans for each project and conducted ongoing trend forecasting to guide design direction. Developed material boards and used WGSN to inform design and merchandising decisions.

Footwear Designer and Merchandiser at Mocciani

January 1, 2021 - January 1, 2023

Led footwear design and merchandising initiatives for women’s wedding and relaxation categories, supporting brand excellence from concept through execution. Conducted market research and translated projections into mood boards. Strengthened project management, design innovation, and market analysis through cross-functional collaboration, contributing to sales growth.

Executive Footwear Designer at Xara soft (Giorgio Vantti)

January 1, 2020 - January 1, 2021

Specialized in designing moccasins and oxfords for Giorgio Vantti, a newly launched men’s footwear brand. Created sophisticated designs and helped shape the brand’s premium image from inception. Worked closely with the team to keep designs aligned with the brand aesthetic during early brand establishment.

Graphics Designer (Freelance) at JildCRAFT

January 1, 2019 - January 1, 2022

Designed custom leather goods for customers, including logo design, illustrations, name engravings, and personalized graphics. Owned the concept and design work, then handed files off for engraving and final execution.