Available to hire
I am a Short-Form & Reels Editor who engineers high-retention video content. By applying rigorous analytical strategies to my editing process, I help brands scale their digital presence with data-backed performance and fast 48-hour turnarounds, consistently hitting top viewer retention metrics.
I’ve scaled creative execution for 10+ brands across B2B, Tech, and F&B, delivering 500+ videos while aligning visual output with commercial objectives—turning complex brand values into compelling narratives that drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Creative Director at PT Sinergi Muda Arsa (Arsalynk)
July 1, 2025 - June 30, 2026Led overarching creative strategy and operational growth for Arsalynk. Established standardized creative workflows and brand guideline protocols to improve turnaround time by 60% and maintain consistent quality control. Mentored a multidisciplinary creative team, shifting focus from singular design tasks to data-backed visual campaign strategies. Partnered with SME and startup stakeholders to diagnose market stagnation and prescribe targeted brand identity solutions supporting acquisition metrics. Delivered business impact through a 95% client satisfaction rate, increased repeat business/retainer contracts, and portfolio diversification into full-scale visual identity and integrated digital marketing campaigns across Tech, F&B, Consumer Goods, Sport, Entertainment, and Government.
Graphic Designer & Editor at Arsalynk
April 1, 2025 - July 31, 2025Supported and led creative vision for a social media branding agency. Translated client visions into high-impact visual strategies and brand guidelines, innovating creative solutions to solve marketing stagnation for SMEs and startups. Built a culture of creative excellence and data-driven design thinking while managing creative portfolios for 10+ active clients across industries. Delivered 10+ branding projects with a 98% client satisfaction rate and led a creative team of 5+ talents to execute integrated marketing campaigns.
Social Media Marketing Specialist at Udan Welas F&B
November 1, 2024 - April 30, 2025Created end-to-end digital marketing strategy for a growing F&B brand to build a loyal online community and drive foot traffic through digital channels. Ensured rigid brand consistency across Instagram and TikTok, developed analytical content strategies using customer behavior research and trend forecasting, and executed high-engagement monthly content calendars aligned with sales targets. Achieved 500K+ total impressions/views within 11 months, increased follower growth by 20% through organic content optimization, and produced key visual assets contributing to a 50% increase in campaign engagement.
Graphic Designer Internship at Setudio
April 1, 2022 - June 30, 2022Supported creative department delivery of visually striking content for diverse client needs while adapting to fast-paced project requirements. Crafted engaging Instagram feeds and stories, designed promotional collaterals for event marketing, and enhanced brand presence by aligning output with audience behaviors. Delivered 50+ creative assets with 100% on-time completion rate and contributed to 20% increase in social media interaction.
Graphic Design Intern at Women's Empowerment Indonesia
January 1, 2022 - May 31, 2022Visualized the organization’s mission to empower women by translating core values into brand assets and event experiences across offline and online touchpoints. Spearheaded visual theming for major community events (webinars, workshops, gatherings), developed merchandise designs as both branding tools and revenue streams, and created persuasive visual narratives for social campaigns. Produced full visual kits for 30+ events supporting 100+ participants and designed 10+ merchandise SKUs (t-shirts/totes/stickers) while maintaining strict brand guidelines.
Graphic Design Intern at IDEAL Indonesia
January 1, 2021 - April 30, 2022Collaborated with marketing division to accelerate brand awareness through multi-format content creation. Translated educational and promotional messages into digestible visual assets for target audiences. Strengthened visual communication standards for digital and print platforms and supported engaging video content editing and production. Contributed to timely delivery of marketing campaigns by coordinating with cross-functional teams, producing 50+ design assets and contributing to video content reaching 5000+ cumulative views.
Education
Bachelor's degree, Physics at Universitas Negeri Semarang
August 1, 2022 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Real Estate & Construction, Telecommunications, Consumer Goods
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