Available to hire
Fay Rodrigues | Creative Strategist & Designer (9+ Years Experience)
I bridge the gap between business strategy and creative execution for luxury fashion, beauty, and lifestyle brands. I have delivered award-winning work spanning branding, UI/UX, and content creation.
My Value Proposition:
Strategic Vision: Translating complex business goals into actionable creative roadmaps.
Sector Expertise: Specialized knowledge of the Luxury, Fashion, and Beauty landscapes.
End-to-End Execution: Seamless delivery of Branding, High-end UI/UX, and Digital Marketing.
Results-Driven: Creative solutions designed to generate measurable impact.
Ready to elevate your brand? Let’s discuss your project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Beginner
Work Experience
Brand Consultant at Fayhaaily.com
March 1, 2025 - PresentStrategize and execute high-impact branding initiatives across retail (brick & mortar & e-commerce), photoshoots, digital marketing, social media, CRM, events, visual merchandising, and advertising for brands across fashion, beauty, and lifestyle luxury markets. Collaborate with cross-functional teams to align creative vision with business goals across all touchpoints. Develop and enforce brand, social & CRM guidelines across all channels. Leverage market insights to drive innovation, refine brand identity, and enhance visibility.
Creative Manager at Falcons Group
January 1, 2024 - September 1, 2024Led the UI/UX redesign of Falcons' E-commerce platform across desktop, mobile, and app, elevating the user experience with a luxurious, high-end aesthetic. The platform was awarded ‘Luxury E-Commerce Platform of the Year’ at the 2024 Enterprise Agility Awards by Entrepreneur Magazine ME. Played a pivotal role in the production of high-profile campaigns featuring celebrities Steve Harvey and Floyd Mayweather, significantly boosting brand visibility and increasing social media engagement by 55%. Integrated market insights and developed Falcons’ brand identity + guidelines. Spearheaded high-impact creative initiatives across UI/UX, advertising, branding, product launches, and digital marketing.
Design Specialist at Chalhoub Group – Saks Fifth Avenue & Tryano
June 1, 2022 - January 1, 2024Exercised creative and art direction in accordance with marketing strategies for Saks Fifth Avenue & Tryano. Supervised design team and freelance talent across high-visibility campaigns, consistently mentoring and ensuring design standards exceeded expectations across diverse online and offline touchpoints. Administered project scheduling, defined budget constraints, and established open lines of communication with E-commerce, CRM, Buying, Retail, Digital Marketing, and Social Media departments for omni-channel campaign development and rollout. Pioneered the introduction of project management solutions, thereby enhancing cross-departmental efficiency. Championed the implementation of customer-centric design guidelines for all newsletter communications that yielded a substantial increase in sales across both online and offline channels by 25%. Developed and implemented social media guidelines, leading to a transformative shift in social design standards and a 30% increase in engagement
Creative Director at Montegrappa & Haditi Luxury Gifts
October 1, 2021 - June 1, 2022Steered creative, marketing, and commercial teams to deliver strategically impactful work that exceeded expectations, staying ahead of competitor trends. Directed photoshoots to produce visually compelling, brand-aligned imagery. Spearheaded comprehensive omni-channel creative campaigns, ensuring cohesive and impactful brand messaging. Played a key role in the UI direction for the Haditi website, working closely with developers to enhance user experience. Integrated effective social media strategies for added engagement across various platforms. Crafted compelling billboards for both Haditi and Montegrappa, contributing to effective brand visibility and recognition.
Multidisciplinary Designer at Noble Panacea
July 1, 2019 - June 1, 2021Orchestrated end-to-end content creation in alignment with marketing strategy and brand identity, from creative conception to live posting, to heighten brand presence. Oversaw the planning, direction, and execution of photo/video shoots for brand asset development, incorporating copywriting and post-production expertise. Partnered with cross-functional brand & marketing teams to align creative strategies with overall brand objectives. Edited campaign-specific content for celebrity campaigns, featuring prominent figures such as Jodie Comer, Rosie Huntington Whiteley, and Sabrina Elba. Formulated captivating in-store adverts for prestige retailers, including Harrods, Saks Fifth Avenue, and Le Bon Marché. Conducted internal product shoots for external publications, securing features in renowned magazines including Vogue USA, Elle, Harper’s Bazaar, and Forbes.
Creative Consultant at Leidar
September 1, 2018 - June 1, 2019Strategised and facilitated client-focused campaigns for Al-Futtaim Retail, with a specific emphasis on Gift Card initiatives. Managed seamless implementation across diverse brands, including Marks & Spencer, Robinsons, Toys R Us, Guess, Kate Spade, SEIKO, ba&sh, La Fée Maraboutée, F&F, Kiabi, Plugins, Al Futtaim ACE, Al Futtaim Watches & Jewellery, Al Futtaim Jewellery, The Watch House, and Time Zone.
Multimedia & Digital Marketing Specialist at Murdoch Communications
March 1, 2018 - March 1, 2019Executed graphic design, videography, and photography initiatives for both the brand and clients, ensuring visually compelling and cohesive brand representation. Contributed to the planning and execution of various PR outreach campaigns. Led brand-focused initiatives for notable clients, cultivated and nurtured client relationships, and liaised with LinkedIn brand managers to exceed targets for digital marketing campaigns.
Graphic Designer at Sobha Schools
September 1, 2017 - November 1, 2017Navigated end-to-end campaign design for the 'Sylvia Young Theatre School Dubai Performing Arts Programme - October 2017.'
Group Multimedia Creative at Monarqi
March 1, 2016 - May 1, 2017• Drove brand initiatives for CND (Revlon), Pevonia, Ruth's Chris Steakhouse, ZAGG, Cuccio Professional, SunBum, and Cheetah Offshore.
Education
MBA - Luxury Management in the Digital Age at Sup De Luxe – Cartier, Paris, France
January 1, 2024 - January 1, 2024BFA - Visual Communication at American University in Dubai, UAE
January 1, 2015 - January 1, 2015AS Levels / IGCSE (Honours) at The Winchester School Dubai, UAE
January 1, 2011 - January 1, 2011AS Levels / IGCSE at The Winchester School Dubai, UAE
January 11, 2030 - January 1, 2011Qualifications
Digital Marketing Leadership (Squared Online, Google)
January 1, 2018 - September 1, 2018Certified Finance Professional, The Institute of Financial Consultants
January 1, 2015 - December 1, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Travel & Hospitality, Education, Other
Portfolio
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