Hi, I'm Hailey Rootberg - a graphic designer shaping brand identities and visual stories that drive community engagement. I enjoy collaborating across print, digital, and experiential media - from logos and branding to web design and social media strategy. View my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_…

Hailey Rootberg

Hi, I'm Hailey Rootberg - a graphic designer shaping brand identities and visual stories that drive community engagement. I enjoy collaborating across print, digital, and experiential media - from logos and branding to web design and social media strategy. View my portfolio at: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Hi, I’m Hailey Rootberg - a graphic designer shaping brand identities and visual stories that drive community engagement.

I enjoy collaborating across print, digital, and experiential media - from logos and branding to web design and social media strategy.

View my portfolio at: Website not available. Sign in: https://www.twine.net/signup

See more

Language

English
Fluent

Work Experience

Volunteer Graphic Designer at The Super Jake Foundation
January 1, 2025 - January 1, 2026
Produced high-quality brand assets and promotional materials for fundraising events to drive community support.
Director of Social Media at Kappa Delta sorority at Illinois Wesleyan
January 1, 2026 - May 1, 2026
Plan, execute, and manage social media platforms to promote events, and share updates on Kappa Delta.
Co-Founder, PR Chair & President at Jewish Student Alliance at Illinois Wesleyan University
October 1, 2023 - May 1, 2026
Co-founded the organization and established its brand identity while directing executive operations, multi-channel communications, and recruitment to build a welcoming community for Jewish students.
Campus Manager at South By Sea Campus
May 1, 2023 - April 1, 2026
Managed IWU Instagram presence and conducted client outreach to facilitate the design and production of custom apparel.
Freelance Logo & Brand Designer at Women of Or Shalom
March 1, 2025 - July 1, 2025
Developed a foundational visual identity and custom logo to establish a cohesive brand presence for the organization.
Graphic Design and Social Media Intern at McLean County Unit District No.5
June 1, 2025 - August 1, 2025
Standardized district wide visual communications by updating school logos and creating reusable design templates for streamlined social media and flyer production.
Social Media Team Member at Sneaker Box
September 1, 2025 - December 1, 2025
Collaborated with a cross-functional team to launch the social media presence of a new local business, securing 300+ Facebook and 82 Instagram followers and providing the owner with a comprehensive strategic guide for long term growth.
Brand & Logo Designer at Normal Public Library Foundation
September 1, 2025 - February 1, 2026
Refreshed the foundation’s visual identity by independently creating a new logo and branding materials to drive increased organizational awareness.
Graphic Design and Social Media Intern at Wellness4Every1
September 1, 2025 - May 1, 2026
Designed diverse digital and print collateral, and executed a specialized 10th-anniversary logo and visual branding assets to enhance organizational identity.
Director of Alumni Relations & Aesthetic Chair; Panhellenic Delegate, VP of Learning and Development at Kappa Delta Sorority, Illinois Wesleyan University
January 1, 2024 - December 31, 2024
Led alumni relations and aesthetic initiatives; served as Panhellenic Delegate and VP of Learning and Development.

Education

BFA Graphic Design at Illinois Wesleyan University
August 8, 2022 - May 3, 2026
At Illinois Wesleyan University, I studied Graphic Design and consistently earned a spot several semesters on the Dean’s List with a 3.5+ GPA, and the President's list with a 4.0 GPA. Outside of class, I made a significant impact on the campus community by co-founding and branding a new student organization, the Jewish Student Alliance (JSA). I also held a steady progression of leadership roles within my sorority, Kappa Delta, serving as VP of Learning and Development, Panhellenic Delegate, Director of Alumni Relations, Aesthetic Chair, and Director of Social Media.

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Professional Services, Other, Retail
    Kappa Delta Confidence Coalition stickers

    Designed stickers for my sorority to hand out for people to take or put on their cups at the coffee shop at Illinois Wesleyan University.

    View my work at: https://www.twine.net/signin

    Illinois Wesleyan University Sticker of the Month

    My green dinosaur sticker design won a contest for the sticker of the month, I updated my sticker to include Illinois Wesleyan University on the sticker.

    View my sticker at: https://www.twine.net/signin

    Sprinkle Brew product and packaging design

    Created a mockup of my fictional Sprinkle Brew brand, with sprinkles, whipped cream, and cold brew.
    Used various packaging that I found that fit my brand, to use to fit for my packaging mockup.
    Design everything from the logo, branding, and packaging.
    View my work at: https://www.twine.net/signin

    Pepper Ridge Mascot and Logo

    As part of my internship with McLean County Unit 5 School District, I designed several logos and mascots for their schools.

    Design Problem
    School doesn’t have access to a high quality logo. Wants a new modern and kid friendly logo for their elementary school.

    What I did
    Built a mood board with ideas and inspiration. Met with Principal where I shared my mood board to get an idea of what their ideal logo is. Then made sketches, concepts, and the final design.

    View Pepper Ridge Mascot and logo at: https://www.twine.net/signin

    Sugar Creek Mascot and Logo

    As part of my internship with McLean County Unit 5 School District, I designed several logos and mascots for their schools.

    Design Problem
    School doesn’t have access to a high quality logo. Wants a new modern and kid friendly logo for their elementary school.

    What I did
    Built a mood board with ideas and inspiration. Met with Principal where I shared my mood board to get an idea of what their ideal logo is. Then made sketches, concepts, and the final design.

    View Sugar Creek Mascot and logo at: https://www.twine.net/signin

    Carlock Eagles Mascot and logo

    As part of my internship with McLean County Unit 5 School District, I designed several logos and mascots for their schools.

    Design Problem
    School doesn’t have access to a high quality logo. Wants a new modern and kid friendly logo for their elementary school.

    What I did
    Built a mood board with ideas and inspiration. Met with Principal where I shared my mood board to get an idea of what their ideal logo is. Then made sketches, concepts, and the final design.

    View my logo at: https://www.twine.net/signin

    Grove Gators Mascot and Logo

    As a graphic design and social media intern for McLean County School Unit District No.5 I updated some of their school logos.

    Design Problem
    School doesn’t have access to a high quality logo. Wants a new modern and kid friendly logo for their elementary school.

    What I did
    Built a mood board with ideas and inspiration. Met with Principal where I shared my mood board to get an idea of what their ideal logo is. Then made sketches, concepts, and the final design.

    View and learn more about my Gator Mascot and logo work here: https://www.twine.net/signin