Available to hire
I am a results-driven Marketing & PR professional with over 6 years of experience specializing in brand advertising, digital marketing, and ecommerce growth. I excel in shaping integrated campaigns across platforms and leveraging data analysis to optimize performance and boost brand visibility.
My proven track record in leadership and strategy development has significantly contributed to revenue growth and market expansion.
Experience Level
Work Experience
Deputy Marketing Manager at Ideas Pvt. Ltd
April 1, 2022 - December 31, 2025Led the end-to-end digital strategy, driving commercial growth through multi-channel campaign planning and precise delivery across organic and paid channels. Directed the content roadmap and digital asset creation, ensuring brand consistency across social media management and website updates via CMS platforms. Played a key role in amplifying campaign launches across digital and e-commerce platforms.
Assistant Manager Marketing at Ideas Pvt. Ltd
August 1, 2019 - March 31, 2022Drove organic sales growth by implementing SEO-optimized and trend-led content strategies. Managed e-commerce shoots and coordinated talent management, ensuring high-quality execution and alignment with brand objectives.
Social Media Executive at Orange Room Digital
August 1, 2018 - August 31, 2019Managed social media accounts for four consumer brands across multiple platforms. Planned and executed monthly content calendars aligned with brand objectives and coordinated ad creatives with paid performance teams.
Deputy Marketing Manager at Experience Ideas Pvt. Ltd
April 2, 2022 - February 12, 2025A marketing and advertising company specializing in integrated marketing and brand management. Spearheaded integrated marketing campaigns across digital and traditional channels, including social media (Meta, TikTok), email marketing (Mailchimp), influencer partnerships, driving a 25% increase in online engagement. Managed a cross-functional team to execute seasonal product launches, resulting in 15% year-over-year sales growth. Analyzed campaign performance using Google Analytics and social insights to optimize strategies and improve ROI. Oversaw brand consistency and contributed to strategic planning for market expansion.
Education
Master Degree of Media & Marketing at INSTITUTE OF BUSINESS MANAGEMENT
January 1, 2022 - January 1, 2024Bachelor of Business at IQRA UNIVERSITY - MAIN CAMPUS
January 1, 2014 - January 1, 2017Master of Media & Management at Institute of Business Management
February 1, 2022 - February 12, 2024Bachelor of Business at Iqra University - Main Campus
February 1, 2014 - February 12, 2017Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Experience Level
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