Cheng Wenhan

I am Wenhan, a social media content creator and narrative designer specializing in translating offline event experiences into engaging digital content. With a Master’s in Theatre and Performance Studies from the National University of Singapore and a background in television writing from the Central Academy of Drama, my approach to social media focuses on building a compelling narrative around an event and cultivating a dedicated community rather than just chasing temporary trends.

I have hands-on experience building online presences from scratch. Recently, I managed the social media strategy for a consulting firm, where I independently conceptualized, filmed, and edited over thirty short-form videos across TikTok and Instagram to grow their digital footprint. Prior to that, I established a new media presence for a department at Tsinghua University, significantly boosting their engagement. These roles allowed me to handle the entire content lifecycle independently, using editing tools like CapCut and Premiere to deliver polished, high-impact visuals.

Beyond traditional content creation, my background involves analyzing the ethnographic and performance dynamics of large-scale live events and concerts. This has given me a practical understanding of audience psychology and fan experience, helping me pinpoint exactly what kind of visual and emotional content drives people to attend an offline event. Launching a new party concept in Berlin requires a distinct identity and an authentic voice that resonates with the right crowd, and I know how to translate that unique energy into bite-sized, visually striking video content that connects directly with your target audience.

I would love to hear more about the specific vibe and vision of your party concept and discuss how we can make this launch a massive success in the Berlin scene. Thank you for your time and consideration.