I’m an Email Marketing Automation Specialist with over 9 years of hands-on experience working across a range of marketing automation platforms. I have end-to-end expertise in email campaigns—from kick-off meetings to building, testing, deployment, and performance reporting—and I’m passionate about every stage of the process. I also bring more than 12 years of experience in IT, including web and graphic design, website development, and database and CMS administration, allowing me to approach campaigns with both creative and technical insight. In the future, I intend to continue doing what I do best: ensuring timely delivery of digital campaigns and projects to the highest standard possible!…

Hana Jelicic

I’m an Email Marketing Automation Specialist with over 9 years of hands-on experience working across a range of marketing automation platforms. I have end-to-end expertise in email campaigns—from kick-off meetings to building, testing, deployment, and performance reporting—and I’m passionate about every stage of the process. I also bring more than 12 years of experience in IT, including web and graphic design, website development, and database and CMS administration, allowing me to approach campaigns with both creative and technical insight. In the future, I intend to continue doing what I do best: ensuring timely delivery of digital campaigns and projects to the highest standard possible!…

Available to hire

I’m an Email Marketing Automation Specialist with over 9 years of hands-on experience working across a range of marketing automation platforms. I have end-to-end expertise in email campaigns—from kick-off meetings to building, testing, deployment, and performance reporting—and I’m passionate about every stage of the process.

I also bring more than 12 years of experience in IT, including web and graphic design, website development, and database and CMS administration, allowing me to approach campaigns with both creative and technical insight.

In the future, I intend to continue doing what I do best: ensuring timely delivery of digital campaigns and projects to the highest standard possible!

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Language

English
Fluent

Work Experience

Customer Engagement Channel Designer at Bank of New Zealand
August 1, 2022 - March 31, 2026
Responsible for building, testing and deploying data-driven communications (eDMs, notifications, SMS) across channel platforms (Adobe Marketo Engage, Atomic, UbiQuity).
Digital Publishing Producer at Les Mills International
May 1, 2021 - May 1, 2022
Delivered digital marketing campaigns using Oracle Eloqua Marketing Automation platform.
Email Marketing Specialist at Genesis Energy
October 1, 2020 - January 1, 2021
Designed, built, tested and deployed eDMs using Salesforce Marketing Cloud.
Marketing Automation Executive at Restaurant Brands
August 1, 2020 - October 1, 2020
Designed, built and deployed eDMs using Braze Marketing Automation.
Digital Marketing Specialist at House of Travel
November 1, 2019 - July 1, 2020
Designed, built and deployed eDMs using Salesforce Marketing Cloud; contributed to restructuring.
Marketing Automation Specialist at Foodstuffs
June 1, 2019 - October 1, 2019
Built and deployed eDMs using Oracle Responsys Marketing Platform and Mailchimp; conducted device and cross-browser testing with Litmus; managed proofing via PageProof.
Marketing Communications Specialist at Auckland Transport
October 1, 2018 - April 1, 2019
Designed, implemented, deployed and reported on eDMs using Ubiquity; created signup/unsubscribe/events forms; maintained marketing database; core liaison for eDMs.
Data Entry Operator at Harvey Norman
May 1, 2018 - September 1, 2018
Temporary role providing data entry and administrative support.
Digital Content Specialist at SKYCITY Entertainment Group
November 1, 2016 - October 1, 2017
Built, tested and deployed email marketing campaigns; created personalized landing pages; set up A/B tests; implemented email tracking; used Marketing Suite (Cheetah Digital), LITMUS tools, Umbraco CMS; collaborated with Marketing Communications Executive.
Webmaster / Content Manager at Uniform Group Ltd.
October 1, 2014 - September 1, 2016
Developed and maintained multiple web shops; managed B2C database with 10,000+ customers; product photography; WordPress CMS; campaign artwork; IT support for retail stores.
Web Designer (Contract) at Oikon Ltd., Institute for Applied Ecology
November 1, 2013 - May 1, 2014
Redesigned, implemented and maintained the ERASME project website; MS SharePoint content management; produced supporting materials (brochures, newsletters, posters).
Web Designer at APIS IT d.o.o.
September 1, 2003 - December 1, 2012
Through 9 years of experience in web & graphical design I was involved in many projects developing interfaces for web pages and web applications, and graphic design.

Education

Bachelor of Information Technology, Major in Databases and Web Design at VSITE, College for Information Technologies, Zagreb, Croatia
September 3, 2007 - November 30, 2011
Web Designer at Education Program ALGEBRA, Open University, Zagreb, Croatia
February 13, 2003 - June 9, 2003

Qualifications

IELTS Academic
March 7, 2012 - March 8, 2012

Industry Experience

Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Professional Services, Financial Services
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