Hi everyone! I’m Hanan, a passionate designer with a diverse background and a love for all things creative. Let me introduce myself and share my journey so you can feel confident working with me.
I began my design career by earning a bachelor’s degree in architecture, which laid the foundation for my understanding of design across multiple fields. After graduation, I took some time off to explore my next steps, during which I self-taught graphic design. This led to my first job as a graphic designer at a consulting agency, where I gained valuable experience in marketing and client relations over two years.
I then joined a food and beverage startup, where I wore many hats, from designing graphics and managing social media content to planning marketing strategies and leading product photoshoots. I even organized an influencer event for a new outlet launch, which increased audience engagement and brand awareness.
Later, I joined a larger agency as a content planner and designer, managing social media for multiple clients, including restaurants, a clothing brand, and a salon. My work ranged from designing monthly content to rebranding an established salon, complete with new logos, brand guidelines, and marketing materials.
Currently, I work as a freelancer while looking for more permanent opportunities to grow and learn in the design world. Let’s connect and bring your ideas to life!
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I was tasked with rebranding an established, well-known salon, which involved a complete overhaul of the brand’s identity. This began with the client renaming the salon to better reflect its new modern, chic aesthetic. From there, I designed a new logo that captured the brand’s updated vision, ensuring it was both elegant and contemporary.
I also developed comprehensive brand guidelines, including color palettes, typography, and imagery, to ensure a consistent visual identity across all platforms. This extended to creating content guidelines to maintain a cohesive brand voice.
To launch the rebrand, I directed a photoshoot that embodied the salon’s new look. Afterward, I edited the images to align with the newly established brand identity, ensuring that every detail adhered to the guidelines.
In addition to the creative direction and visual content, I designed all essential marketing collateral, including letterheads, business cards, envelopes, and menu design. I also contributed ideas for branded merchandise, such as mugs, and provided design concepts for aprons and staff uniforms to reflect the fresh, cosmopolitan feel of the rebrand.
This comprehensive rebranding effort helped reposition the salon with a modern and sophisticated image, resonating well with its target clientele and reinforcing its status in the market.
To promote the clothing brand’s new Eid collection, the client envisioned a playful photoshoot at an amusement park. The goal was to create a fun, colorful campaign that would resonate with their youthful audience while highlighting the brand’s products. I took charge of directing the entire photoshoot, ensuring that the setting, shots, and overall aesthetic aligned with the brand’s vision.
After the shoot, I edited the images, incorporating playful and creative elements to enhance the brand’s theme and make the visuals engaging. The final photos captured the essence of the brand’s joyful, energetic style while showcasing the products in a way that appealed to the target audience.
The client was thrilled with the outcome, praising both the photos and the edits. The campaign successfully drove engagement, boosting visibility for the Eid collection and contributing to its success in the market.
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